This document provides feedback on a startup idea for an event planning business. The feedback notes that the business model and market description lack clarity. Specifically, it is unclear whether the business is for online travel or event management. The feedback also states that the market for event planning and wedding services already has large, established competitors. It recommends that the startup owner develop a clear unique value proposition to differentiate their business and make it scalable. Overall, the feedback suggests that the startup idea needs more work to define the business model and address competitive challenges in the target market.

1. Idea : – Event Management
Copyright © Ideovate.io 2015-17 1

2. Name of your startup ideaName of your startup idea
- Event planning for luxury weddings- Event planning for luxury weddings
Real problem/customer pain your idea solves.Real problem/customer pain your idea solves.
Searching the hotels and places according to their
economy while sitting at house. It solves the wastage of
time, money and provides relaxation as the work is done at
fingertips.
Searching the hotels and places according to their
economy while sitting at house. It solves the wastage of
time, money and provides relaxation as the work is done at
fingertips.
Copyright © Ideovate.io 2015-17
2
Searching the hotels and places according to their
economy while sitting at house. It solves the wastage of
time, money and provides relaxation as the work is done at
fingertips.
Searching the hotels and places according to their
economy while sitting at house. It solves the wastage of
time, money and provides relaxation as the work is done at
fingertips.
Explain your solution to the above problem.Explain your solution to the above problem.
We provide them complete solutions under one umbrella.
So they feel relaxed and focus on the celebration only.
We provide them complete solutions under one umbrella.
So they feel relaxed and focus on the celebration only.
Startup Owner:Startup Owner:
Subscription Plan Opted : FREE PlanSubscription Plan Opted : FREE Plan

3. Copyright © Ideovate.io 2015-17 3Parameter wise scores & observations

4. Business Model Validation
How your company will operate and earn revenue?How your company will operate and earn revenue?
 You need to have better clarity on your business model,. Based on the data submitted it
states that you are another online travel company but your website shows that you are
focus on event management and wedding planning etc. The problem you are solving is
significant but unfortunately this sphere of the e-commerce travel world already has some
established juggernauts, thus you have grim chances of success.
 There are many such players who already exist in this segment, you can learn from their
mistakes and build a model with your own USP, which can create differentiation. This
means knowing the pros and cons of the idea and how to improve further to make it
scalable. There are many funded players like Makemytrip, Cleartrip, Yatra, Trivago,
TripAdvisor. Your start up idea lacks innovation and attractiveness for target audience.
 You need to have better clarity on your business model,. Based on the data submitted it
states that you are another online travel company but your website shows that you are
focus on event management and wedding planning etc. The problem you are solving is
significant but unfortunately this sphere of the e-commerce travel world already has some
established juggernauts, thus you have grim chances of success.
 There are many such players who already exist in this segment, you can learn from their
mistakes and build a model with your own USP, which can create differentiation. This
means knowing the pros and cons of the idea and how to improve further to make it
scalable. There are many funded players like Makemytrip, Cleartrip, Yatra, Trivago,
TripAdvisor. Your start up idea lacks innovation and attractiveness for target audience.
Copyright © Ideovate.io 2015-17 4
 You need to have better clarity on your business model,. Based on the data submitted it
states that you are another online travel company but your website shows that you are
focus on event management and wedding planning etc. The problem you are solving is
significant but unfortunately this sphere of the e-commerce travel world already has some
established juggernauts, thus you have grim chances of success.
 There are many such players who already exist in this segment, you can learn from their
mistakes and build a model with your own USP, which can create differentiation. This
means knowing the pros and cons of the idea and how to improve further to make it
scalable. There are many funded players like Makemytrip, Cleartrip, Yatra, Trivago,
TripAdvisor. Your start up idea lacks innovation and attractiveness for target audience.
 You need to have better clarity on your business model,. Based on the data submitted it
states that you are another online travel company but your website shows that you are
focus on event management and wedding planning etc. The problem you are solving is
significant but unfortunately this sphere of the e-commerce travel world already has some
established juggernauts, thus you have grim chances of success.
 There are many such players who already exist in this segment, you can learn from their
mistakes and build a model with your own USP, which can create differentiation. This
means knowing the pros and cons of the idea and how to improve further to make it
scalable. There are many funded players like Makemytrip, Cleartrip, Yatra, Trivago,
TripAdvisor. Your start up idea lacks innovation and attractiveness for target audience.

5. Observations (Contd.)
 Not being able to easily describe the key features of your idea is a warning sign that the
idea isn’t well thought out yet. If you don't know the likes and dislikes of your
product/services, it means you will not be able plan strategies to address the needs of the
customers.
 There are plethora of companies offering the services which you are planning to offer thus
you lack highly lack the competitive advantage. Your USP and marketing strategy can curb
this blatant disadvantage and give you the edge. In our professional plan, you can
understand the business models of the successful players operating in this segment which
will help you.
 You don’t have any clear differentiating benefits or features, you likely need a new idea. The
market will lack space to allow your growth unless you modify your plan and make it
relevant in the market through intensive marketing.
 Based on your website you are currently doing event management which is completely
different from the e-commerce travel business.
 Not being able to easily describe the key features of your idea is a warning sign that the
idea isn’t well thought out yet. If you don't know the likes and dislikes of your
product/services, it means you will not be able plan strategies to address the needs of the
customers.
 There are plethora of companies offering the services which you are planning to offer thus
you lack highly lack the competitive advantage. Your USP and marketing strategy can curb
this blatant disadvantage and give you the edge. In our professional plan, you can
understand the business models of the successful players operating in this segment which
will help you.
 You don’t have any clear differentiating benefits or features, you likely need a new idea. The
market will lack space to allow your growth unless you modify your plan and make it
relevant in the market through intensive marketing.
 Based on your website you are currently doing event management which is completely
different from the e-commerce travel business.
Copyright © Ideovate.io 2015-17 5
 Not being able to easily describe the key features of your idea is a warning sign that the
idea isn’t well thought out yet. If you don't know the likes and dislikes of your
product/services, it means you will not be able plan strategies to address the needs of the
customers.
 There are plethora of companies offering the services which you are planning to offer thus
you lack highly lack the competitive advantage. Your USP and marketing strategy can curb
this blatant disadvantage and give you the edge. In our professional plan, you can
understand the business models of the successful players operating in this segment which
will help you.
 You don’t have any clear differentiating benefits or features, you likely need a new idea. The
market will lack space to allow your growth unless you modify your plan and make it
relevant in the market through intensive marketing.
 Based on your website you are currently doing event management which is completely
different from the e-commerce travel business.
 Not being able to easily describe the key features of your idea is a warning sign that the
idea isn’t well thought out yet. If you don't know the likes and dislikes of your
product/services, it means you will not be able plan strategies to address the needs of the
customers.
 There are plethora of companies offering the services which you are planning to offer thus
you lack highly lack the competitive advantage. Your USP and marketing strategy can curb
this blatant disadvantage and give you the edge. In our professional plan, you can
understand the business models of the successful players operating in this segment which
will help you.
 You don’t have any clear differentiating benefits or features, you likely need a new idea. The
market will lack space to allow your growth unless you modify your plan and make it
relevant in the market through intensive marketing.
 Based on your website you are currently doing event management which is completely
different from the e-commerce travel business.

6. Market Size Validation
The industry you will operate in and your target customers?The industry you will operate in and your target customers?
 If you don’t know the size of the market, you have a lot of research ahead of you.
Understanding how many people need your idea -- and what they’re willing to pay for it --
will help you determine whether your concept is viable.
 Operating in a densely populated market without a proper USP will curb the potential to
immensely grow and utilise the market opportunities to the highest extent.
 The market of your specified service cannot be all the sections of the society as a huge
chunk lacks knowledge about basic Internet .The market which you can utilise already has
convenient and mature options, thus chalking out ways to make the product significant and
remunerative in a saturated market can only ensure success.
 If you don’t know the size of the market, you have a lot of research ahead of you.
Understanding how many people need your idea -- and what they’re willing to pay for it --
will help you determine whether your concept is viable.
 Operating in a densely populated market without a proper USP will curb the potential to
immensely grow and utilise the market opportunities to the highest extent.
 The market of your specified service cannot be all the sections of the society as a huge
chunk lacks knowledge about basic Internet .The market which you can utilise already has
convenient and mature options, thus chalking out ways to make the product significant and
remunerative in a saturated market can only ensure success.
Copyright © Ideovate.io 2015-17 6
 If you don’t know the size of the market, you have a lot of research ahead of you.
Understanding how many people need your idea -- and what they’re willing to pay for it --
will help you determine whether your concept is viable.
 Operating in a densely populated market without a proper USP will curb the potential to
immensely grow and utilise the market opportunities to the highest extent.
 The market of your specified service cannot be all the sections of the society as a huge
chunk lacks knowledge about basic Internet .The market which you can utilise already has
convenient and mature options, thus chalking out ways to make the product significant and
remunerative in a saturated market can only ensure success.
 If you don’t know the size of the market, you have a lot of research ahead of you.
Understanding how many people need your idea -- and what they’re willing to pay for it --
will help you determine whether your concept is viable.
 Operating in a densely populated market without a proper USP will curb the potential to
immensely grow and utilise the market opportunities to the highest extent.
 The market of your specified service cannot be all the sections of the society as a huge
chunk lacks knowledge about basic Internet .The market which you can utilise already has
convenient and mature options, thus chalking out ways to make the product significant and
remunerative in a saturated market can only ensure success.

7. Observations (Contd.)
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Since your market analysis turned out to be partially erroneous, extensive research is
required before starting this venture . Understanding how many people need your idea --
and what they’re willing to pay for it -- will help you determine whether your concept is
viable.
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Since your market analysis turned out to be partially erroneous, extensive research is
required before starting this venture . Understanding how many people need your idea --
and what they’re willing to pay for it -- will help you determine whether your concept is
viable.
Copyright © Ideovate.io 2015-17 7
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Since your market analysis turned out to be partially erroneous, extensive research is
required before starting this venture . Understanding how many people need your idea --
and what they’re willing to pay for it -- will help you determine whether your concept is
viable.
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Since your market analysis turned out to be partially erroneous, extensive research is
required before starting this venture . Understanding how many people need your idea --
and what they’re willing to pay for it -- will help you determine whether your concept is
viable.

8. Concept Validation
Evaluating potential customer response to a product idea.Evaluating potential customer response to a product idea.
 The concept is not unique in any sense but the start-up owner looks very confident in
his/her response which shows that the person strongly believes in the idea but further
analysis of the concept is required or else the start-up may implode.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You need to have clarity on the important features of your product, conducting more
research on problem/solution side of your idea will allow you to create an ideal service
which can compete existing players.
 The concept is not unique in any sense but the start-up owner looks very confident in
his/her response which shows that the person strongly believes in the idea but further
analysis of the concept is required or else the start-up may implode.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You need to have clarity on the important features of your product, conducting more
research on problem/solution side of your idea will allow you to create an ideal service
which can compete existing players.
Copyright © Ideovate.io 2015-17 8
 The concept is not unique in any sense but the start-up owner looks very confident in
his/her response which shows that the person strongly believes in the idea but further
analysis of the concept is required or else the start-up may implode.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You need to have clarity on the important features of your product, conducting more
research on problem/solution side of your idea will allow you to create an ideal service
which can compete existing players.
 The concept is not unique in any sense but the start-up owner looks very confident in
his/her response which shows that the person strongly believes in the idea but further
analysis of the concept is required or else the start-up may implode.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You need to have clarity on the important features of your product, conducting more
research on problem/solution side of your idea will allow you to create an ideal service
which can compete existing players.

9. Observations (Contd.)
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough introspection to make the entire thing business material, direct
interaction with your target audience regarding their problem will be a multi pronged
beneficial scheme. At first, it will validate your concept and you will gain a deep insight
about the kind of product they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
 You need to properly utilize and market your USP to draw your target audience from the
existing players. This is a very significant step or else the product will get widely rejected by
the market.
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough introspection to make the entire thing business material, direct
interaction with your target audience regarding their problem will be a multi pronged
beneficial scheme. At first, it will validate your concept and you will gain a deep insight
about the kind of product they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
 You need to properly utilize and market your USP to draw your target audience from the
existing players. This is a very significant step or else the product will get widely rejected by
the market.
Copyright © Ideovate.io 2015-17 9
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough introspection to make the entire thing business material, direct
interaction with your target audience regarding their problem will be a multi pronged
beneficial scheme. At first, it will validate your concept and you will gain a deep insight
about the kind of product they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
 You need to properly utilize and market your USP to draw your target audience from the
existing players. This is a very significant step or else the product will get widely rejected by
the market.
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough introspection to make the entire thing business material, direct
interaction with your target audience regarding their problem will be a multi pronged
beneficial scheme. At first, it will validate your concept and you will gain a deep insight
about the kind of product they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
 You need to properly utilize and market your USP to draw your target audience from the
existing players. This is a very significant step or else the product will get widely rejected by
the market.

10. Copyright © Ideovate.io 2015-17 10

11. Copyright © Ideovate.io 2015-17 11

12. Is my idea good enough?Is my idea good enough?
What we do?
Copyright © Ideovate.io 2015-17 12
Validate, Validate, Validate
Is my idea good enough?Is my idea good enough?

13. Get your idea validated in 3 steps
Spend just 10 minutes to answer our questions & get your idea validated in 24hrs
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Step 1
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
Step 2
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Step 3
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