This document provides an overview of internet marketing strategies and techniques. It discusses search engine optimization, pay-per-click advertising, social media marketing, email marketing, affiliate marketing, and more. It emphasizes the importance of an integrated online marketing strategy that combines various tools to drive traffic to a website and increase brand awareness. It also notes that internet marketing requires constant attention and refinement to be effective.

1. Internet Marketing
Internet Marketing strategy, promotion of a nationwide advertising. We
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Internet marketing is the same as traditional marketing, others are not.
Here are seven things you need to know your online marketing is
successful. When you write Xu copy, you should take the time to
understand what works and what does not. There are two mistakes
almost every amateur search engine copywriting.
Successful non-profit organizations use the Internet to market charitable
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Internet marketing is still essential to any business's overall marketing
strategy. Mentioned before with all the benefits of internet marketing,
people still buy magazines, billboards went out to check to see their
mail, watch TV, and shopping. No matter how fast-paced and wide
internet of communication, people go out together, talking about going to
the gym. Thus, while Internet marketing is absolutely valid and
important, demising certain value of the cost of traditional marketing any
business, many potential customers. Another thing, when we say that
internet marketing, it is not only figures we choose to click on ads. The

2. list also includes security, advertising, advertising social networks,
groups, discussion boards and many others. Accordingly, the online
marketing activities can effect the number of people exposed. However,
one disadvantage is that people started to become one of the, and
would even read the advertising information advertising or know (even
people in the security list), and delete without opening them. When
someone on the Internet, they would like to read / write e-mail, chat with
friends, read and post / reply comments, play fun games. As a internet
marketing goal is to build a top priority for Internet users. Also, try and
spam and unsolicited e-mail and advertising, more and more people
away from Internet advertising in general, unless they are some specific
content. A variety of Internet marketing strategy is free and paid online
marketing can make more money. 12-month Internet Millionaire Review -
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months still constitute a major buzz everywhere. A great professional
internet marketing make money online. Internet marketing can be a
lucrative industry, if some big Internet-related skills and knowledge
development to do so successfully. Must also identify and develop the
necessary strategies to make money online. Pay per click advertising,
online advertising and link exchange programs, is marketing, can be
used to make the Internet industry to make money online there are some
important programs.
Internet marketing are not the result of a well-defined, integrated internet
strategy; rather, they are a response to competitors activities or
customers demand. Through the site has existed for more than a year,
marketing staff and senior management will naturally question its
effectiveness. This is usually the point in a coherent Internet marketing
strategy needs to become apparent. As a result, starting in the sum of
electronic marketing strategy, is when a company's existing website,
which is to review the existing site and its purpose is to improve the
effectiveness of the future. There is no evidence that the development
and implementation of a strategy to be significantly different approach to
electronic marketing. Strategic planning for enterprise development or
strategic marketing to comply with the established framework should still
be. The framework provides a logical order to follow up to ensure that
the strategic focus of all development activities included. It can be said,
however, with the e-market strategy for a highly sensitive process of

3. rapid response mode, the events in the market need. Soviet-style five-
year planning application does not seem to fit, the best approach is a
new process of electronic marketing strategy is a continuous
improvement. Check fee (2002) pointed out that e-commerce or e-
marketing strategy process models tend to agree with the following
features:
There are many ways to market your product using a large number of
online with Google AdWords or Yahoo's Overture advertising network,
eBay, members network, cost per click marketing. In addition, there are
many second tier cost of sales and earnings per share network. You
need to have a good network marketing strategy, using the Internet to
provide online marketing tool. With Internet marketing company, will help
you to get your website in search engine advertising and optimization
services provided by many of the results, but eventually you need to
determine what kind of network marketing will give you the best of a
product line. It used to be you bought CPM (cost per thousand) in large-
scale campaign Web site and hope that the good performance of these
ads and get traffic to your website. Now, there are many choices, there
is usually a for each event better than the other run. It appears that the
use of network marketing the best way to get return on investment cost
per click online marketing tool, the strategic point. Google AdWords and
Yahoos Overture CPC programs have dominated the world of network
marketing in the past two years, they only get bigger and stronger.
Network marketing companies have sprung up to help beginners learn
how to use AdWords and Overture to the best of their ability to rope. If
you want to build a brand, then the cost per click will not be online
marketing solutions. Instead of the online brand, you will go to a CPM
campaign, is a straight line costs. The targeted ads, and now there's
online advertising spending is due to leave the television and radio have
been gradually transferred to the Internet. Why do you want, if you are
advertising with the radio or TV, you can actually track the individual
results of the work online. We believe that many ad networks and
affiliate program will gradually fade out in the next several years, while
Google and Yahoo Zhudao even with their own, targeted search results
and more per click advertising network. Internet changes quickly, any
company want to optimize their online marketing presence needs to
adapt and adjust to the latest technology.

4. Network marketing is the three capacities: transport infrastructure,
marketing, application development, marketing methods and
permissions. Practical ability of the network in sports marketing when
three similar shift manual gearbox, driving a car, both in mechanics.
Internet marketing is the same where you live, because it is a global
market.
They do not have banner ads, because they are cheaper than print. In
Facebook, because their children that they should be. If you start what
you want for your site's business focus and you concentrate all energy
on helping to improve the preliminary results of this goal, Name of the
Dong Xi you Keyi try, to see if they are how they work. Or you can look
at things, said: "I do not see how it can help me achieve my goal. Now, if
you ignore something, it is possible that they will actually become
extremely important, and you 'local employees realize that you made a
mistake. but only the larger error is ignored, since you are overriding, or
try to do everything hafway and accomplish nothing.
Network Marketing is not just large budget or the entire company's IT
department. We have developed in Newfoundland and Labrador
website, then who can appear in more effective competitors excluded
from the market itself. We can do the same for you, to establish an
online presence to support your other. This allows you all the seamless
integration of marketing activities, you become a better profit growth in
your site shooting. With complete Internet marketing strategy and a
strong web site design, your company has the potential to become a
global player., Kok River, some in Newfoundland and Labrador, or any
other parts of the world community, asking them to do, they can help
your web site design, as a money-making machines effective. We
believe that your answer in Lorne Park and associated companies will
seek to get you.
Internet marketing is clear, the next question is usually, "Yes, but where I
start?." For new and existing customers a direct entry point. In the days
passed, and when people want to find a business, they turned to the
yellow pages. Today, your customers will find you on the Internet, if you
are not there, they will turn to the next thing, they did find: 1,

5. Network Marketing is your competitor doing? How do your competitors in
the domestic major search engine rankings? What kind of traffic from
their own site? Use the right tools, this valuable information can be found
in your competitors.: What is it your product or service for the customer
to resolve or do not provide any good? In what ways you can best
illustrate this advantage? Clear and consistent information on the
positioning of your products in the market based on a solid
understanding is very important to all offline and online marketing
efforts.: How much money can you get customers and still make a
profit? What is each customer, you get the value of life expectancy? This
is the answer you need to determine the effectiveness of any network
marketing program running on key issues.
Internet marketing is falling over themselves trying to shift dollars from
offline to online marketing. I believe the idea is that network marketing
will give them better to reduce the U.S. dollar in a tight economic returns.
While it is certainly a solid strategy for mobile Internet, it pays to put it a
little thought, the first: Verify your infrastructure. Offline dollars in your
move to online, to ensure that you can actually use all of the online
customer service. Do you have in place of? You can quickly adjust the
landing page and website copy? No sense, if you put in to send visitors
to a site, sucking money from online advertising. If you are from offline to
online money like two weeks to generate a 5:1 return, reducing the
Prozac and think twice to come back. The biggest mistake I see their
budget, the company's transformation, is that they think this is a line 'run
and do' things. Marketers and their bosses think they can create a
landing page or start a PPC campaign, and then forget about it for a
month. And this cycle works in print or television, it will not work online.
Line is highly, highly repetitive, and requires constant attention. So you
save a lot of advertising money into the labor force.
Characteristics of network marketing is definitely a good start in the
Internet market, but if you do not know how to drive traffic to your site,
these things will be wasted.
Search Engine Optimization Senior Account Manager applicants must
have at least the search engine optimization, link building, PPC 3 years
of experience, and can hit the ground running. Intelligence and ability to
work proactively without supervision is necessary, you should be able to

6. work on project management. You also must be able to communicate
with customers the highest level of search engine optimization. Sales
useful, but not necessary, because this ability is the main strategy and
client management role. We are a small busy Swiss institutions and roll
up their sleeves and complete the work is essential. The way we work,
we are very flexible, but this is a full-time position at our headquarters in
Bristol, England, Bristol in the UK so you must be near or on, such as
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Internet online marketing experts found in the blog, webmaster forums
and online publications. com, where you can learn about the latest
Google updates the new method can make money website.
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powerhomebiz. One on entrepreneurship, in order to step by step
information.
Internet marketing is just too numerous to mention in this article. If you
access the Internet value-added services, web savvy, you will see how
much of this marketing can increase your business type.
Network marketing is online marketing, network marketing, network
marketing. Internet marketing is very important, but the madness of
growth with social media, I strongly recommend listening skills is to know
how to do twitter, Facebook and YouTube. Many marketing media,
relying on the three to take home the bacon only. The building is a long
list of network marketing, a necessary component of success. List
building simply means that a user list, you can communicate regularly
via e-mail. In order to start building a list, you first need to establish what
is called a capture page. Pages, your visitors will be asked to provide
some free gifts, to share their names and e-mail. It can be a free report,
e-books, video or presentation software. Many merchants also offer free
electronic can receive daily early bird tips and notifications.
In today's competitive (and noise) market, we must combine all the right
online marketing tools, to create a truly effective and comprehensive
marketing program. All, of course, is up and around the central site, but
to create opportunities, improve customer response, increased brand
awareness, the site of the network through a comprehensive marketing
strategy, including search engine optimization, PPC, social media tools
to support marketing, and so on.

7. Linked network marketing ideas and technology and business strategy
design, development, Internet advertising and marketing. Search engine
marketing, email marketing, display advertising, affiliate marketing,
display advertising, blog marketing, display advertising, viral marketing.
Internet marketing is the media running along the different stages of
customer engagement cycle through search engine marketing, search
engine optimization in a specific site, e-mail marketing and Web 2,
banner ads. Network marketing has become more and more
organizations use to promote the network media key and very effective.
'The establishment of a website' or 'promotion site' is the foundation, but
not the basis of network marketing.
You can find Internet marketing advice in many places but how much of
it can you really trust? At best, the average person is likely to be
overwhelmed by the sheer volume of Internet marketing advice
available. Internet marketing advice is a bit like a roundabout where
someone starts to promote a certain aspect of it and others get on the
bandwagon and regurgitate what was said before them.This is a simple
but very effective piece of internet marketing advice for you. Find a
person or source of information you trust and stick to it or them like glue!
Marketing
Marketing is an ongoing process of planning and executing of the
marketing mix product, price, place, promotion of products, services or
ideas to create exchange between individuals and organizations.
Marketing is an ever changing process and advertising is undergoing a
revolution with the emergence of a new style of marketing namely the
world wide web. Marketing, or any other field for that matter, is
knowledge. what better place than right here, where we teach you about
the various types of internet marketing businesses, and fill you in on all
of the basics of what you need to know to start an internet business.
Click here... for learn and make money from marketing
Online
Learning all this stuff online and acquiring the knowledge I now have,
has been both a steep learning curve and extremely expensive process.

8. Quite literally I have been ripped off, let down and burned more times
than I care to admit to. However an even more worrying trend since I
first started online, is that marketing advice is becoming more and more
directed at companies with websites and big budgets as the internet
slowly develops into the world's most dominant marketing tool.Therefore
I believe leaving the small person without huge $$$$ budgets to play
with, to basically fend for themselves. I genuinely want to try or attempt
to fill that void for you with the aid of my articles at your disposal.
I have and intend to showcase in the future, online programs designed
to take the beginner through all the steps and processes of creating an
online business. Providing marketing advice and information services to
the small business community to help maximise the effectiveness of
online marketing and web promotion. I basically want to pay my dues as
I see it and I want to give props and support to all the hard workers out
there like "you" that are shaping the way we do business on the Internet.
I want to provide you with through my articles,with a complete Internet
marketing strategy, how to start an internet business, online e-
marketing, and e-marketing strategy, search engine optimization in other
words the whole Shebang. All you need to ask yourself in a very honest
fashion is, are you ready to start making money online?
Affiliate
Affiliate marketing is one of the many ways I make money on the
Internet. Affiliate marketing is by far, one of the easiest ways to make
money online.Also affiliate marketing is not hard, although it does take
quite a lot of work. It is also a very important point to convey to you that
Affiliate marketing is a marathon... not a sprint and does require hard
work and determination on your part.
Seo
SEO is the practice of increasing your rankings in the organic (non-paid)
search results of a search engine. SEO is one of the most popular buzz
words in Internet marketing but unfortunately most Internet marketers
simply do not know enough about SEO to make this strategy work for
them. SEO covers the process of making web pages spider friendly (so
search engines can read them) and helping web pages be relevant for

9. targeted keywords. SEO is the process of optimizing web pages for
keywords and key phrases so that the pages rank highly in search
engine results.That said there is also a good amount of free bad
information all over the net (especially in forums) about SEO, affiliate
marketing, etc. It is exceptionally hard for me to just keep up with the
topic of SEO so for a beginner it is nigh on impossible. I'm just about to
write an article about some free quality SEO e-books I reviewed and
during my research there were quite literally tons of worthless e-books
full of affiliate links.
SEO services can differ hugely and its often hard to compare one
company with another. What I found is that a majority of the seo firms
out there are way out of my readers budgets.
Unfortunately most seo consultant websites either lack actual client case
studies or have outdated stories. However a certain amount of seo
training is very important for your future success. I again want through
my articles to help you learn about seo (search engine optimization),
advertising, and email promotion through seo tutorial, articles and tools
on how to get traffic to your website.
Success
Successful business people are not people who try and do everything
themselves, they know their limitations. Successful entrepreneurs know
the value of good information; they develop a network of information
sources, they recognise a good opportunity when they see it, and they
"seize the day".
Unfortunately you can't put up a website without any knowledge or the
correct Internet Marketing tools and then expect to have a successful
online business. I constantly look for clues around me, and especially
the people who have gone before me, people I admire, or people who I
know have had obvious and visible success.
Successful marketing is about meeting the needs of your customers -
profitably. I firmly believe my articles contain everything you will need to
quickly and easily build your online business and be your essential guide
to making a success of your own business. These internet business
ideas will not turn you into an online success story who makes six

10. figures instantly, but they will help you separate fact from fiction and
learn internet marketing. Taking action,hard work and determination are
ultimately going to be the keys to your success.
Sales
Thou shall not buy anymore get rich quick products even if the sales
copy is pushing all of your hot buttons.Equally on that note it is important
to point out to you that nothing happens until the sales copy is written.
Fancy graphics alone I promise you will never sell a product, but strong
salescopy alone will as I and I'm sure you as well are living proof of.
While many people do not like long sales pages, if you artificially cut
down the information just to keep it short you are going to find you have
more objections dangling than you would like. At the other end of the
scale, choice of the right keywords leads to greater sales opportunities
and the reaping of boundless rewards.
I personally for way to many years, worked in a high pressure sales
environment where you had to truly believe in what you were doing to be
any good.Well I do truly believe in what I'm doing now and the value it
provides to people just like you.Therefore a major tip for you is backing
off just a little bit and providing valuable content (that is not provided
after a squeeze page) this has provided me with loyal readers and
customers and good sales at the end. I am extremely competitive by
nature believe me I don't even like losing at monopoly to my kids .
However being top in sales was not I promise you anywhere near as
satisfying as getting an unsolicited testimonial from one of my online
clients.
I have read many, many, many reports on internet marketing and affiliate
sales, including some majorly bum ones. Therefore I have endeavoured
to build my business on a solid foundation of honesty, integrity and client
focus. It goes without saying that regardless of how excellent your
product is, it won't make any sales if there is no trust in you or your
company.
Every week, I will try to reveal through my articles, an internet marketing
tip that will help you find more customers and increase your sales that
you can put to use right away. I'm equally confident that I can help you
save money and increase your sales. If you are looking to start an online

11. business or maybe you already have an online business, but need the
right resources to explode your sales, I believe you will have all
information you need in my series of articles.
If your site isn't intended to sell a product or gain a customer, then what
is it for? The internet marketing info product world has become a
sensationalized, over-hyped, over-priced, landscape filled with predatory
practices. Not only that, I and I"m sure you as well, have even bought
products we didn't need, as a direct result of the great copywriting and
marketing skills of masters.
In the amount of time it was taking me to read blogs, emails, products,
listen to teleconferences, and everything else, apart from growing a
beard through lack of time to shave. I can now start up and profitably run
an entire website. One thing and one thing only I don't buy nearly as
many products. As I don't read the emails that are sent to the one
address I gave up to the spam gods a long time ago.
With regard to the above it's worth pointing out that sometimes the "best"
isn't really what you need there are always better products around by the
time you get your hand on a "best product". So you may not want to
subscribe to every list on the planet and you certainly don't want to buy
every product.
Content
You want visitors to find more of your great content, right? To construct
a great content-rich website takes like anything else a certain amount of
planning.The main essence of search engine marketing is submitting
quality content with the website attached with contact information.
Hence, in order to get ranking in the search engines, the website needs
to optimize their pages with the most appropriate keywords that match
their web page content too. This occurs as a result of search engines
scanning through webpage content to find relevant information for words
typed in during a search.You need to be sure that your landing page is
keyword dense and is full of quality content, but I stress to you "do not
use duplicate content" on your web pages.
You can not only use keywords in your website content, but also in the
title tags, meta tags, alt tags of your website in order to boost your

12. website performance. These include back linking with other websites,
content submission with link to content sites, press releases, news
letters, email marketing, and now a-days also video and SMS marketing
are becoming a part of the big game of search engine marketing. Thus,
one has to provide more and more content in the website so that it
appears higher and higher in the search engines.
Of course, there's the educational content like this one but I'm a sucker
for giving out free content.
Conclusion
Sometimes when you're looking for internet marketing advice it's hard to
sort the good advice out from the bad advice. Some internet marketing
advice is the same, many offer services that will provide top 10 results (a
promise that I believe can't be made). Having a way to learn about
internet marketing advice is one of the best ways to beat competition in
your marketplace.Whether you are a beginner, at an intermediate level,
or a professional marketer you will find my articles are filled with all the
necessary internet marketing advice to build and promote your business
online. I also give Internet marketing advice on how to start and promote
a business online, even if you don't have a product to sell. I Provide real
information and advice including internet marketing advice for small
businesses and those new to Internet marketing including lots of useful
links to many free and useful resources. I set my stall out to Obtain True
and actual case studies of home-based entrepreneurs who earn tens of
thousands of dollars every month through Internet marketing, so I can
provide a rich source of information for you in these articles.
Internet Marketing Training and web success I believe go very much
hand in hand. My articles are dedicated to providing quality information
to help as many people as is possible like you succeed in the field of
marketing online. So if you'd like the benefit of unlimited internet
marketing advice, including business ideas, website reviews, salescopy
advice, traffic secrets, and more all from the same centered source ?
Then "you" my friend have landed at the right place.
Whilst it is fair to say that Internet marketing has certainly had an effect
on offline trading figures, the comparisons are not directly proportionate

13. for the simple reason that the Internet has opened up huge new markets
which were not feasible before this 'information superhighway' was born.
The interactive nature of Internet marketing, and the low costs involved
in distributing information and media to a global audience, makes a very
attractive platform for any business model, regardless of size. Latest
figures from credit card companies report a 15 billion dollar turnover
from Internet sales in the last year, and rising rapidly. So it is not
surprising that budgets for Internet marketing are taking a bigger slice of
the advertising cake and the numbers of individuals earning their living
directly from Internet marketing are ballooning off the scale.
Internet marketing draws together all the creative and technical aspects
of the Internet, which include design, development, advertising and
sales, and the techniques used in Internet marketing include search
engine marketing, email marketing, affiliate marketing, online advertising
and more recently, social media marketing methods as employed in blog
marketing, and viral marketing.
Internet marketing is the process of building, growing and promoting a
business individual or organization through any online activity including
websites, blog sites, article marketing, press releases, online market
research, email marketing, and online advertising. In order to fully
comprehend the huge benefits offered by the Internet marketing
process, it is difficult not to draw comparisons with offline marketing
methods, but it has to be remembered that one is not a replacement for
the other. Internet marketing and offline marketing will both have an
important part to play in the future of any business, assuming it is not
purely Internet based. Let us now look at the benefits that Internet
marketing has to offer..
Low Cost
Since the Internet can be regarded as a 'free for all' activity center where
information is shared freely with all interested parties, the cost involved
in the overall Internet marketing strategy is relatively low. Apart from the
obvious expenditure incurred in operating a web site, a large proportion
of the budgets set aside for Internet marketing will typically be swallowed
up by services and resources offering expertise in the various marketing
techniques that fall under the Internet marketing umbrella. For example,
Search Engine Optimization plays an important role in the positioning of

14. a web site in search engine rankings and the larger organizations will
often employ the services of a search engine optimization company to
carry out this duty. Equally there are Internet Advertising Agencies
available to handle all aspects of online advertising. Smaller companies
or sole traders may carry out their own search engine optimization and
advertising campaigns and would need only a few hundred dollars
budget for marketing software tools. Either way, the overall cost of
Internet marketing is much lower than the cost of a similar offline
campaign.
Work From Any Location
All activities that fall under the Internet marketing banner can easily be
organized from a laptop computer. Most communications are made
using online contact forms, email or instant messenger, and payments
for items such as web site hosting, internet marketing software tools and
resource fees can all be paid online using a credit card. Web site design
and management is also another area of Internet marketing easily
managed from a laptop computer. The versatility of the 'laptop' means
that these duties can be carried out from any location and therefore
those involved in the Internet marketing fraternity can easily work from a
simple home office, or even when away from home. Commuting is totally
unnecessary.
The Level Playing Field
Unlike offline commerce, the use of Internet marketing techniques now
make it possible for an individual or sole trader to compete with the
larger organizations in his online business. It's true that a larger
company whose name was on everyone's lips would have a head start
in the marketing of their web site, and a larger presence in the search
engine pages, beyond that the doors are opened and it's quite common
to see a smaller commercial outfit riding higher than their much larger
competition in search engine results. Yes the online advertising budgets
would be much bigger for the national companies, but there are many
Internet marketing techniques and resources available to the solo
marketers that would help them to stay in touch. There are literally
hundreds of new Internet millionaires developed on a daily basis.

15. There are also many niche areas with good benefits derived from
Internet marketing, but generally the process is attractive all round as a
method of promoting any business, recreational or personal projects
across the Internet. Internet Marketing is where the future lies for
businesses large and small. The Internet has arrived and no-one can
deny it!
Ron Paul's Internet Marketing campaign!
Without doubt, Ron Paul's success on the Internet is nothing short of
amazing. His team's approach has been ground breaking in the way
they've applied Internet Marketing techniques, not only to reach potential
supporters, but to attract a significant number of contributors.
Although not currently one of the frontrunners, Ron Paul is now being
called an "Internet Phenomenon" by many political strategists.
While the Internet Marketing strategies being used by Ron Paul's team
are not necessarily unique, the dedication his team has shown in
reaching potential supporters online has been outstanding. By deploying
a very aggressive Internet Marketing campaign, Ron Paul's team has
attracted a flood of contributors and a huge number of avid supporters.
In a very short period of time, Ron Paul's team has developed an
enormous Internet presence. In fact, anyone who's been online in the
past six months has certainly seen multiple references to Ron Paul on
the news or social media sites.
If you consider the raw numbers, Ron Paul's Internet Marketing strategy
leaves his competition in the dust - and it's a big reason he's still in the
race:
Consider the facts ...
· Last month, Ron Paul's site had well over a MILLION visitors, more
than all other Republican candidates combined!
· In one day, Ron Paul's team raised over $6 Million dollars on the
internet.

16. · They raised approximately $20 Million Dollars in the 4th quarter of
2007 alone.
· On YouTube, there are 109,000 videos currently available about him.
· And in the past month there have been over 89,000 blog posts about
him, according to Google.
The bottom line ... Ron Paul's focus on Internet Marketing is changing
the face of political campaign strategies.
Ron Paul is not the only candidate making use of the Internet ... on the
other side of the aisle, Barack Obama's team has deployed a very well
designed Internet Marketing strategy - over 728,00 visitors last month -
and has been very effective in reaching potential supporters and
contributors in his own right.
An Objective View
My analysis of Ron Paul's internet success is purely driven by curiosity; I
have no political affiliation or opinion of Ron Paul's political platform.
What intrigues me about Ron Paul's Internet strategy is not only the
response he's received (over a Million visitors last month), it's the
number of contributors he's attracted and the dedicated constituency
he's built on the Internet. With a major part of his communications being
conveyed via the Internet, Ron Paul's campaign team has demonstrated
beyond any doubt that Internet Marketing is a formidable tool in building
a successful political campaign strategy.
Perhaps the Ron Paul campaign chose to focus more on Internet
strategies and less on other media simply due to budget constraints.
Whatever the reason, their decision to use the Internet as an integral
part of their campaign strategy is undoubtedly a big reason he's still in
the race.
This is not the first time we've seen a candidate deploy an Internet
Marketing strategy as a part of a political campaign strategy - but it may
be the first major campaign that has used the Internet as a primary part
of their campaign strategy.

17. So, what does this say about future political campaigns and the tactics
that will be developed to exploit the enormous potential of the Internet?
Political campaign teams can be very creative in developing marketing
methods and I have no doubt we will learn a great deal concerning
Internet Marketing by watching the successful political campaigns.
If 'necessity is the mother of invention', then the Internet Marketing
strategies being developed by political campaign teams like Ron Paul's
will no doubt be leveraged by other organizations to help build their own
visibility and success.
Ron Paul's Internet Strategy
So, what does Ron Paul's team do differently?
The short answer lies not in what his team does, as much as it does with
how his team 'works' their strategy.
First, the Internet Marketing strategy Ron Paul's team has implemented
focuses on some very basic Search Engine Marketing tactics:
· Website optimization,
· Compelling content,
· Intuitive site navigation,
· Social Media,
· Press Releases,
· Videos,
· Blogging,
· RSS feeds
· Email Marketing, Newsletters, & Breaking News
Pretty straight forward, right? No real surprises here with the exception
that Ron Paul's team does not really use of PPC strategies to any great
extent.

18. The real difference lies is the way Ron Paul's team implements their
tactics, especially when compared to other Presidential contenders'
strategies.
The body of the site contains very compelling content that is easy to find
and leads you to endless amounts of interesting information concerning
Ron Paul.
Maybe the most obvious difference is Ron Paul's site is constantly being
updated and changed; the team adds new information daily and
continually works to improve their Search Engine visibility using well
attended blogs, Press Releases, and Social Media.
Web Site Optimization
Overall, the Ron Paul team has deployed a very solid website in a short
period of time. Not that every part of the site is perfect, but the good
points far outweigh the bad. In fact, with just a few slight changes, the
Ron Paul website could serve as a great model for other political
candidates.
One somewhat insignificant difference, but one that I personally like
about Ron Paul's website, is that his team does not use an annoying
Splash page as many other candidates do.
I know splash pages look good to the website owner, but they're almost
always a waste of time since most people just want to get to what they
came to the site to see - in this case, information about Ron Paul!
The 'home' page Ron Paul's team has designed is very intuitive and
easy to navigate. They've placed breaking news, volunteer sign up, Blog
access, and an excellent menu of choices that covers everything from
Ron Paul's position on the major issues to videos and recordings of his
major appearances.
Looking at the foundation of the website, Meta Title tags are the same
for all pages. Concerning the Meta Descriptions, they're also identical
across all the pages of the website, so the Search Engines choose their
own descriptions to display with the Ron Paul listing. Not recommended,
but it probably causes no real harm in this case.

19. Looking deeper, the site could use some fine tuning, adding Alt tag
descriptions that contain more keywords would help; as well as adding
unique Meta Descriptions for each page.
Links into the page are almost non-existent and I would recommend
adding a number of related, quality inbound links to the site. It couldn't
hurt and would probably drive even more traffic to the website and/or
Blog.
The site could also use some additional keyword research to help Ron
Paul key in on the potential voters who are not familiar with him, and to
present his message to more of them.
The Ron Paul interactive videos on top of the 'Issues' page are a great
addition. It seems to me if more detail were added concerning Ron
Paul's stance on the issues, it would be a more valuable contribution to
the site.
Although there are some obvious opportunities for improvement; given
the website's presentation, the information available, and ease of use, I
give Ron Paul's team very good marks in the SEO category.
Social Media Strategies
Ron Paul's team's approach to social media marketing has made him a
Republican powerhouse. His campaign team understands social media
and knows how to use it.
From photos and videos to networking, Ron Paul can be found across
the Internet.
Most candidates' teams have begun to use social media sites but most
of them don't seem to be very active on them. Ron Paul's team excels
here because they are very active - they make continuous updates on
his social media profiles all hours of the day.
Increasingly, as new generations enter the voting ranks, social media is
becoming an indispensable part of successful political campaigns. The
current generation of younger voters has grown up using the Internet as
their primary means of communication. It's second nature for them to
use the Internet to gain and share information.

20. Currently on MySpace, Ron Paul shows over 273,000 friends, Facebook
shows over 205,000, and YouTube has over 109,000 videos under his
name.
On the Ron Paul Blog, links to submit posts to Digg, StumbleUpon,
Delicious and others are available. Also helpful, is the RSS feed button
that's displayed in the upper part of the left column. Having an RSS feed
signup on the blog helps to promote the blog even further in the social
media outlets.
When you look at the popularity of Ron Paul on the social media sites
and compare the other candidates to him, he is definitely using the
social networks more than other candidates to promote his grassroots
efforts.
Blogging Strategies
Ron Paul has a very active Blog
[http://people.ronpaul2008.com/campaign-updates]. His team
consistently posts new information and breaking news all hours of the
day. The Ron Paul team knows they have a very active and captive
audience on the blog and they actively cater to them.
There's an RSS button to easily subscribe to blog updates and links to
YouTube and other social media are scattered throughout the page to
promote Blog entries.
Overall, Ron Paul's campaign team has done an outstanding job
developing and deploying a very effective Internet Marketing strategy.
Summary
Internet Marketing is quickly becoming an integral part of nearly every
political campaign.
Increasingly, the Internet is becoming a news and recruiting source that
is irreplaceable in major political campaigns.
Pressed for campaign funds, both Mike Huckabee and Ron Paul have
used the Internet as a very cost effective way to get their message
across to potential contributors and voters.

21. Without their efforts on the Internet, it could be argued that very few
people would have ever heard of either candidate. While both
candidates are underdogs, they probably would not even still be in the
race without their well orchestrated Internet Marketing campaigns.
How much of Ron Paul's or Mike Huckabee's success is due to their
Internet Marketing efforts? There's no doubt Internet viewers looking for
information concerning these candidates have had no problem finding it
on the Internet.
The real question is how many potential voters will actually be affected
by the Internet Marketing they come into contact with? Judging from
over a Million visitors to Ron Paul's website and the amount of
contributors he's been able to inspire, there can be no doubt many
potential voters have been directly affected by the Internet Marketing
strategy his team has deployed.
It's now clear Political Internet Marketing is a very effective campaign
tool and will continue to be an increasingly important part of successful
political campaigns well into the future.
By Scott Porter
MarketBuilders
2008 All Rights Reserved
Ron Paul Page [http://www.ronpaul2008.com/]
Scott Porter is President of MarketBuilders [http://www.search-engine-
marketing-company.net/], a full service Internet Marketing firm.
MarketBuilders uses targeted Internet advertising, top search results,
sponsored advertising, Email marketing, Blogs, social media, Press
Releases, copy writing, link building and optimized website design to
provide businesses a significant competitive advantage on the Internet.
Scott Porter has B.S. and M.S. degrees in Marketing & Information
Systems, and has over twenty years experience working with Fortune
100 firms to develop and promote marketing and information systems
strategies.

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