What is MARKETING?O Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
EXPERIENCE MARKETINGO Experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer.O The goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels.
Using one or more of the senses such as touch, taste, smell, si ght and hearing – Experiential Marketing seeks to establish a touch point or connection with the customer - connections in the form of experiences that arepersonal, memorable, in teractive and emotional in scope.
EXPERIENCE MARKETING ON PRODUCTS & SERVICESO Experiential Marketing can be easily be combined with Word of Mouth Marketing and affects can be astoundingO An experiential approach to launch a brand may be more effective and relevant than anything that television advertisements can offer
IMPORTANCE AND BENIFITSImportances:O Consumers are faced with more choicesO Brand image and customer loyalty translates into sales.O One-on-one interaction deepens relationships with target audiencesBenefits:O Leaves consumers with impressions they will never forget.O Attracts new customers with the creativity and uniqueness of the planO Extends brand advertising / retail campaigns through non-traditional marketing channels.
3-D’s of CUSTOMER EXPERIENCEO DESIGN the right offers and experienceO DELIVER these propositionsO DEVELOP their capabilities