Marketting Channel

1. Meaning and need for marketing
channel
BY
R.NIRAI PANDI
18UU43

2. Marketing channel
 A Marketing channel is the people organization and activities
necessary to transfer the ownership of goods from the point of
production to the point of consumption

3. Definition of marketing management
 Marketing channel can be defined as the set of the people,
activities, and the organization that play crucial role in the
transferring the ownership of goods from the point of
production to the point of consumption

4. Roles of marketing channels in marketing
strategies
 Links producer to buyer
 Influencing the firms pricing strategy
 Customize profits install maintain, offer credit
 Affecting product strategy

5. Most important of marketing channel
 Although some of these functions may be performed by
single channel members are most accomplished through
both independent and join members

6. Need for market channel
 Information provider
 Price stability
 Promotion
 Financing
 Help the production function
 Matching demand and supply
 Pricing
 Matching buyer and seller

7. Thanking you