t This slide is about marketing management in brief.

1. Teerthankar Mahaveer Institute
Of Management and
Technology

2. The Fab 5’
Sejal Pooja
Bhawna Vidhi
Deepshikha
( BBA STUDENTS)

3. ‘‘MARKETING MANAGEMENT’’

4. Marketing..
Marketing is a social process by which individual and
groups obtain what they need and want through creating,
offering and freely exchanging product and services of
value with others.
Its features:-
1. Need and want.
2. Creating a market offering.
3. Customer value.
4. Exchange mechanism.

5. WHAT
CAN BE
MARKETED ?

6. A product can be marketed:-
1.A physical product (soap, car).
2. Services(insurance).
3. Experiences(theatres, movies).
4. Places(tourist places).
5. Ideas(say no to drugs).
6. Information services(export procedure).

7. It is the analysis,planning,implementation and control of
programmes designed to create,build,maintain mutually
beneficial exchanges and relationships with target market for
the purpose of achieving organizational objectives.

9. Marketing Mix..
A combination of factors that can be controlled by a
company to influence consumers to purchase its product.
The marketing mix definition is simple. It is about putting
the right product or a combination thereof in the place , at the
right time, and at the right place. The difficult part is doing
this well, as you need to know every aspect of your business
plan.

12. A product is an item i.e built or produced to satisfy the needs of a certain
group of people the product can be intangible or tangible as it can be in
the form of services or goods.
PRODUCT
PRODUCT MIX
BRANDING
TRADE MARK
PACKAGING
LABELINGG

13. PRODUCT MIX:- It refers to total number of products and
items that a particular marketer offers to the market.
BRANDING:- It is the process of using a name, term,
symbols or design to identify the product.
Trade mark:-It is the mark of a trade carried on by an
identified entity.

14. PACKAGING:- It can be defined as a set of tasks or
activities which are concerned with the design and
production of an appropriate container for the product.
LABELLING:- Labels are attached to the product
package to provide some information to customer apart
from providing information.
.

15. .

16. Price is the value which a buyer passes on to
the seller in lieu of the product or services provided.
Factors kept in mind while
fixing the price of a
commodity or services.
Product
cost
Pricing
objective
compet
ition
Customers
demand
Marketin
g
method
Legal
laws

17. .

18. It is a process by which the goods are transferred from
the place of production to the place of consumption.
Place
Channel of distribution
Channel levels
Factors of determining
Choice of channels
Decisions of physical
distribution

19. .

20. It refers to all the activities which are
undertaken to communicate with the customer and enhance
the sale of product or services.
Promotion Advertising
Sales promotion
Personal selling

21. Thank you