This document provides an overview of different types of marketing of goods. It discusses affinity marketing, alliance marketing, call to action marketing, close range marketing, and cloud marketing. It also covers different types of markets like physical markets, non-physical markets, and black markets. The document then examines marketing channels and lists some common channel types. It concludes with a brief discussion of goods marketing and an effective marketing program.

1. A PROJECT REPORT ON
“TYPES OF MARKETING OF
GOODS”
BY
Vikas Santosh Das
GUIDEDBY
PROF. RAVINDRANETAWALE

2. Introduction
 Marketing Goods is "the process or set of
processes that links the producers, customers, and
end users to the marketer through information —
information used to identify and define marketing
opportunities and problems; generate, refine, and
evaluate marketing actions; monitor marketing
performance; and improve understanding of
marketing as a process. Marketing goods specifies
the information required to address these issues,
designs the method for collecting information,
manages and implements the data collection
process, analyzes the results, and communicates
the findings and their implications.

3. Types of Marketing
Affinity Marketing : Also known as
Partnership Marketing
Alliance Marketing : Here two or
more entities come together to pool in
their resources to promote and sell a
product or service, which will not
only benefit their stakeholders, but
also have a greater impact on the
market.

4. Call to Action (CTA) Marketing - CTA is a part of inbound
marketing used on websites in the form of a banner, text or
graphic, where it is meant to prompt a person to click it and move
into the conversion funnel, that is, from searching to navigating an
online store to converting to a sale
Close Range Marketing (CRM) - Also known as
Proximity Marketing, CRM uses bluetooth technology or
Wifi to promote their products and services to their
customers at close proximity.
Cloud Marketing - This refers to the type of marketing
that takes place on the internet, where all the marketing
resources and assets are transferred online so that the
respective parties can develop, modify, utilise and share
them.

5. Types of Markets
 Physical Markets
 Non Physical Markets/Virtual markets
 Market for Intermediate Goods
 Black Market
 Knowledge Market
 Financial Market

7. Marketing Channel
 A marketing channel is a set of practices or
activities necessary to transfer the ownership of
goods from the point of production to the point
of consumption. It is the way products and
services get to the end-user, the consumer; and is
also known as a distribution channel. A marketing
channel is a useful tool for management, and is
crucial to creating an effective and well-planned
marketing strategy.

8. Types of Marketing Channel
 Producer --> Customer
 Producer --> Retailer --> Consumer
 Producer --> Wholesaler/Distributor -->
Customer
 Producer --> Agent/Broker --> Wholesaler
or Retailer --> Customer

9. Goods Marketing
 A product market is something that is referred
to when pitching a new product to the general
public. Product market definition focuses on a
narrow statement: the product type, customer
needs (functional needs), customer type, and
geographic area.

10. Conclusion
 An effective marketing program brings
together all of the elements of the marketing
mix to achieve the organisation's marketing
objectives by delivering to customers what
they want and need. Thus, the most
successful companies will be those that can
meet these needs most effectively

11. Thank you