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Using Institutional Leadership to Impact
Regional Engagement in Education
WASC ARC Conference
April 25, 2014
Niki V. Santo, Campus Director
Kathy Theuer, Associate Dean, School of Education
Brandman University
– Part of the Chapman University System
– Private, independent, non-profit
– Serving adult learners
– 25 campuses in CA, WA and online
– 12,000 students*
– 53 undergraduate and graduate degree programs, teaching
credential programs, extended education programs
– *Avg Enrollment Per Session
2
Role of the University in the Community
 Traditional Role
– Share Expertise/Publish/Serve on advisory boards
– Train workforce
– Serve in an advisory capacity; committee membership
 Broader Role
– Establish partnerships
– Engage the community to address issues
– Influence public discourse on topics
– Reframe discussions
– Provide professional development
“Convener, Trainer, Social moderator”
3
Issues in Education
4
5
International Comparisons
 McKinsey Report (2007)
 OECD Report (2010)
6
Books by Educators
Innovate Education
 Educational reform and advocacy initiative
 Brings together regional, national and international leaders
in education with a focus on educational reform and
advocacy
 Emerged from discussions with regional stakeholders,
corporate community and elected officials in Central
California
7
Innovate Education
 One-Day Summit
– Panels
– Plenary sessions
– Workshops highlighting “best practices”
in the region
 6 Counties in Central California
8
Focus on innovative and replicable
practices for California classrooms
Innovate Education
 Participants
– Educators
– Parents
– Community Leaders
– Elected Officials
9
10
Featured Speaker
Dr. Yong Zhao, University of Oregon
Internationally renowned scholar and author of World Class
Learners: Educating Creative and Entrepreneurial Students
 Dr. Yong Zhao
Featured Speaker
Donna Porter & Mr. Dwayne (D.J.) Batiste
Donna was honored at the Kennedy Center in 2012 as one of
the ten most inspirational teachers in the nation
Best Practices Workshops
Ann-Marie Delgado Using
Social Media Effectively in
the Classroom
Ron Boren - Write On!
Using for Narrative
Prompts in Writing
13
14
Dave Menshew - Using
Forensic Biotechnology to
Engage Students in
Learning
Lisa Tiwater - Common
Core Standards: Changing
Paradigms and Practices
Best Practices Workshops
15
Ken Schmidt - Academic
Research and Writing at
the Middle and High School
Level
Melissa Brewer - How to
engage “Generation
Google”.
Best Practices Workshops
Best Practices Workshops
16
Alan Gwynn - Technology Integration & Professional Learning
Communities
17
Philip Hawkins -
Integrating Technology in
the Common Core
Mathematics Curriculum
Shirley Potterton - Get Them
Out of Their Chairs: The
Movement Learning
Connection
Best Practices Workshops
18
Luke Hibbard - The Flipped Classroom
Best Practices Workshops
Establishing a Regional Initiative
The Process is just as important if not more globally important
than the event itself.
 Engaged stakeholders in the planning process to tailor
desired results to the region
 Developed media plan
 Leveraged digital and social media
 Developed partnerships with business and corporate
community
 Recruited sponsors
19
Planning Process
 Define Thought Leadership Objectives
 Validate through community based dialogue
 Gather Complementors
– Complementors are more important than funders
 Establish media and outreach plan
 Ongoing storytelling through traditional and social media
 Project Execution
 Post project follow up and development
20
Event Sponsors
21
Media Plan
22
Media Plan
23
• Website
• SearchDigital
• Twitter
• Facebook
• LinkedIn
Social
• Print
• Local and Regional BroadcastTraditional
-education.com
Media Plan
24
Media Plan
25
Mention in 120 Media Outlets
Sample press release
Statistics
10 Workshops
2 Plenary Sessions
1 Policy Panel Discussion and Q&A
 160 participants
26
Results
27
Early
Childhood
Teacher
8%
Elementary
Teacher
20%
Secondary
13%
Administrator
21%
Community
Leader
10%
Higher
Education
28%
Primary Educational Role
Results
28
Results
29
Sample Comments
“Moving.”
“The presentations . . .showed the incredible innovation going
on in our community.”
“This changed my paradigm of how public education should
work.”
Results
Ongoing Initiatives Developed
– Common Core Project: Addressing needed areas of development
for common core aligned teaching
– Digital literacy project
– K-12 and IHE partnerships
– Ethical influence
– Regional Thought Leadership Brand
30
Results
Replicable Model
 Internal discussions about expanding the model to other regions the
university serves
 Process for other IHEs; educational non-profits; large districts and
county education agencies
31
QUESTIONS
theuer@brandman.edu
santo@brandman.edu
32

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Brandman innovatewasc ver6

Editor's Notes

  1. It’s a one day conference but its execution engendered a multi month dialogue between the university and the region.
  2. Stanislaus Alliance for Workforce Development
  3. Diversity of partners: Think tanks, tech companies, IHEs, foundations, local districts,
  4. Social media drives back to digitalThe purpose is to have complementors commentStory telling
  5. Select a good PR release service