This document summarizes the Indian Marketing Awards 2014 event hosted by exchange4media to recognize outstanding marketing campaigns and the top 10 most influential CMOs. The event unveiled the top 10 list which was determined in collaboration with Traverse Research n' Consulting based on factors like brand strength and CMO influence. Idea Cellular's CMO Sashi Shankar was awarded CMO of the year and he credited his team for their success in building the brand. The document provides details on the award ceremony and methodology used to determine the top 10 most influential CMOs.

1. In Association with
as
KNOWLEDGE PARTNER

2. INDIAN MARKETING AWARDS 2014
exchange4media hosted the Indian Marketing Awards 2014
- To set the benchmark of marketing excellence
- To honor the most outstanding campaigns
IMA aimed at recognizing the fact that marketing is critical for organic growth of a business and
plays a key role in creating, communicating, capturing and sustaining value for an organization
The awards night also unveiled the “The Top 10 Most Influential CMO List”

3. THE JOB DONE!!!
exchange4media’s “Top 10 Most Influential CMO List” has been
charted out in collaboration with Traverse Research n’ Consulting.
The goal was to identify key characteristics of the inter-linkage Leading to
that winning combination of the brand and the CMO.
In the pursuit to find out the best CMO, the agency looked at the strength of
a brand in the industry as well as the influence of a CMO.
Only ‘consumer brands’ were considered for the study.
The eligibility criteria for the ranking was to have the CMO with the
company in the CMO position for more than a year.

4. LAUNCH OF REPORT ON STAGE
“Most Influential CMO”
was inaugurated by the Chief Guest at the
event,
MoS I&B,
Col. Rajyavardhan Singh Rathore;
Mr. Benoy Roychowdhury,
Executive Director, HT Media;
Mr. Anurag Batra,
Chairman and Editor-in-Chief,
exchange4media Group;
Nawal Ahuja,
Co founder and Director, exchange4media
Group

5. THE TOP 10 MOST INFLUENTIAL LIST
RANK COMPANY NAME SCORE CMO DESIGNATION INDUSTRY
1 IDEA 91.30% SASHI SHANKAR CHIEF MARKETING OFFICER TELECOM
2 LIC 90.70% SN BHATTACHARYA ED MARKETING / CMO BFSI
3 HDFC BANK 89.30% KARTIK JAIN EVP AND HEAD - MARKETING BFSI
4 STATE BANK OF INDIA 85.00% MAHENDRA KUMAR REKHI DGM PUBLIC RELATIONS BFSI
5 AIRTEL 83.10% MOHIT BEOTRA CHIEF BRAND OFFICER TELECOM
6 MARUTI SUZUKI 81.40% MANOHAR BHAT VP MARKETING AUTOMOTIVE
7 ICICI BANK 80.50% SUJIT GANGULI
SENIOR GENERAL MANAGER AND HEAD -
BRAND AND CORPORATE COMMUNICATIONS
BFSI
8 GODREJ 80.20% SUNIL KATARIA COO SALES, MARKETING AND SAARC FMCG
9 P&G 79.90% SONALI DHAWAN MARKETING DIRECTOR FMCG
10 MAHINDRA 77.70% VIVEK NAYER CMO - AUTO DIVISION AUTOMOTIVE

6. WINNERS SPEAK
SASHI SHANKAR
CMO, Idea Cellular
“I am grateful to the jury that they found me fit enough to be awarded the CMO of the year
award. I think the whole credit for this goes to the Idea team. Not only the 12,500 employees that we
have, but also the team at Lowe (our advertising agency), Mindshare (our media agency), Law and
Kenneth (our digital advertising agency), and all our channel partners who actually toiled day in and day
out to make this brand what it is today. It is truly remarkable what we have been able to achieve over the
past years, and this award is truly dedicated to them. I am privileged to be part of this team, and thankful
for getting this award.”

7. About Traverse Research n’ Consulting
It is a boutique market research company providing a research arm to its clients globally.
Timelines and Quality paramount to achieving results.
The ability to adapt to new methodologies in collection and analysis, offers a wide range
of solutions to realize business objectives across sectors.

8. Tel.: 011-48707777
Email: connect@traversernc.com
Location: D-88, Ground Floor, Okhla
Phase 1, New Delhi
THANK
YOU
PresentationpreparedbyHavishMadhvapaty