Social Media Presentation

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Social Media & Your Public Relations Plan
January 21, 2010

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Social Media Presentation

  1. 1. Social Media & Your Public Relations Plan January 21, 2010
  2. 2. Socialnomics • Socialnomics is a blog/website designed to cover the latest trends in social media. • The author, Erik Qualman, is an expert in social media, online marketing strategy and e-business.
  3. 3. How SD Tourism uses Social Media • Facebook • Twitter – @travelsd – @filmsouthdakota – @sdoutdoors • Blogs – http://blog.travelsd.com – http://sdoutdoors.wordpress.com • YouTube Channel – www.youtube.com/southdakotatourism
  4. 4. Today’s Panelists • Melissa Heckel – Sioux Falls CVB • Thea Miller Ryan – The Outdoor Campus • Lee Harstad – Deadwood Chamber and CVB; Black Hills Digital Strategy Group
  5. 5. Sioux Falls CVB Social Media in the CVB World
  6. 6. Sioux Falls CVB Who Do I Follow? • All Sioux Falls (or your city)-Related Tweeps – Create a network of hotels, restaurants, attractions, etc. • Media – Interact with them, you want them to follow you – Press Releases • Other CVBs – Get ideas from what they’re doing – Build relationships in the visitor industry on a national and global level • Other Marketing/Communication Professionals – Stay on top of what’s new for social media as well as in traditional marketing • Magazines we advertise in, Trade shows we attend
  7. 7. Sioux Falls CVB How should I follow them? • Started basic with Twitter – only using web • Recommend Applications – Hootsuite, TweetDeck, Etc. • Currently Use HootSuite www.hootsuite.com – Schedule Tweets – View # of clicks per link tweeted – View Any Mentions of the CVB – View Sent Tweets – Create a “Sioux Falls” search stream • Welcome/Thank Visitors • Free and Honest Feedback
  8. 8. Sioux Falls CVB HootSuite
  9. 9. Sioux Falls CVB What should I Tweet? • Events/Exciting News & Announcements • Promotions • Engage in Conversation • Itineraries/Package Deals • Coming attractions • History • Answer Common Visitor Questions – Use Twitter as a “Twisitor Center”
  10. 10. Sioux Falls CVB Twitter Extras • Twitpic.com - Add photos to Tweets • Schmap.com – Add Google Map to Tweets • SocialOomph.com – Auto-Response To New Followers – More
  11. 11. Sioux Falls CVB Facebook • Fewer messages/posts with Facebook – 1 to 2 per day (Twitter 3-4) • More commonly known as a “personal-use” networking tool – Don’t want to be intrusive, lose fans • Can be more detailed with event info • Advertising Opportunities – Pay-per-click – Pay-per-view
  12. 12. Sioux Falls CVB Other Social Networks • YouTube – Sioux Falls Video • Flickr – Share photos Tip: Monitor Your Brand or Digital Identity & Get to Know What’s Being Said about your business Sign Up For Google Alerts at google.com/alerts
  13. 13. Sioux Falls CVB Social Netiquette From SmartMeetings.com – March 2009 • Keep It Real • Make Valuable Contributions • Ask Pertinent Questions • Stay On Topic • Be Accessible • Don’t Befriend The World • Don’t Pester • Listen and Learn
  14. 14. Outdoor Campus The 5 “F’s” of Social Media Source: Heidi Bailey, Networking with Visitors, “Legacy” Magazine 1. Fans and Followers 2. Feeds 3. Fun 4. Fascinating 5. “F”results
  15. 15. Outdoor Campus 1. Followers & Fans Twitter has followers Facebook has fans
  16. 16. Outdoor Campus Have your friends follow or fan you and others will see that and join also.
  17. 17. Outdoor Campus Have your followers recommend you
  18. 18. Outdoor Campus 2. Feeds: Keep them active!
  19. 19. Outdoor Campus
  20. 20. Outdoor Campus
  21. 21. Outdoor Campus 3. Fun: Keep it real. Be a person!
  22. 22. Outdoor Campus Conversational
  23. 23. Outdoor Campus Humor
  24. 24. Outdoor Campus
  25. 25. Outdoor Campus
  26. 26. Outdoor Campus Contests and Interaction
  27. 27. Outdoor Campus Discounts and Coupons
  28. 28. Outdoor Campus
  29. 29. Outdoor Campus 4. Be Fascinating!
  30. 30. Outdoor Campus
  31. 31. Outdoor Campus
  32. 32. Outdoor Campus Crazy Horse Memorial Blast Day
  33. 33. Outdoor Campus Wildlife to see here!
  34. 34. Outdoor Campus Smithsonian Historical Facts
  35. 35. Outdoor Campus “F”results
  36. 36. Outdoor Campus Someone speaks…
  37. 37. Outdoor Campus Someone is listening…
  38. 38. Outdoor Campus
  39. 39. Historic Deadwood & BHDS Why use social media?
  40. 40. Historic Deadwood & BHDS Why use social media? • Projected that more than 12 million people will Tweet in 2010 • More than 100 million blogs on the Internet • More than 300 million Facebook users; of those, anywhere from 1.5-6 million are active (not just logged in) at ANY GIVEN TIME! • Compared to: – The Wall Street Journal, NY Times, LA Times, Chicago Tribune and Washington Post COMBINED have a daily circulation around 9 million – The most popular magazines, such as Better Homes and Gardens, Reader’s Digest, National Geographic, Family Circle and Ladies Home Journal reach around 30 million monthly
  41. 41. Historic Deadwood & BHDS @DeadwoodSD
  42. 42. Historic Deadwood & BHDS Facebook Page
  43. 43. Historic Deadwood & BHDS Facebook Page
  44. 44. Historic Deadwood & BHDS Facebook Analytics
  45. 45. Historic Deadwood & BHDS Facebook Analytics
  46. 46. Historic Deadwood & BHDS Facebook Analytics
  47. 47. Historic Deadwood & BHDS Black Hills Facebook Page • Of all SD-related pages, Black Hills is the largest, with the most interaction, and is a HUGE success – Entertaining, engaging content is key – Post often – “Like” everything – Recruit/network with other similar fan pages
  48. 48. Historic Deadwood & BHDS Black Hills Facebook Page
  49. 49. Historic Deadwood & BHDS Deadwood Blog
  50. 50. Historic Deadwood & BHDS Black Hills Travel Blog
  51. 51. Historic Deadwood & BHDS Blogs/Forums to have on your travel industry radar • TripAdvisor.com – 25 million views per month • Frommer’s – 700,000 views per month • Gadling.com – 197,000 views per month • Everything, Everywhere Travel Blog – 39,753 views per month
  52. 52. Historic Deadwood & BHDS Pros and Cons of Social Media • Pros: – Quick, easy, entertaining – Highly targeted to a captive audience – they are a fan or follower because they want to be! – FREE • Cons: – Millions of ‘competing’ social media pages – Amway effect – Lack of traditional customer service • Pros & Cons: – Information going viral – Too much time on their hands • Biggest Tip: – KEEP IT FRESH! STAY ON TOP OF SOCIAL MEDIA! MAKE THE COMMITMENT!
  53. 53. Best ways to get started 1. Start by listening 2. Determine your objective 3. Make a commitment 4. Cross-link
  54. 54. Questions? • Wanda Goodman, Media & PR Manager – wanda.goodman@state.sd.us – @travelsd; @sdoutdoors; @filmsouthdakota – Facebook: South Dakota Tourism • Melissa Heckel, Creative & Communications Manager, Sioux Falls CVB – mheckel@siouxfalls.com – @visitsiouxfalls – Facebook: Visit Sioux Falls • Thea Miller Ryan, Director, The Outdoor Campus – thea.ryan@state.sd.us – @outdoorcampus – Facebook: Outdoor Campus • Lee Harstad, Marketing Director, Deadwood Chamber and Visitors Bureau – lee@deadwood.org – @DeadwoodSD – Facebook: Historic Deadwood
  55. 55. THANK YOU!

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