CRE8 Group Marketing and Public Relations Presentation

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CRE8 Group - All Inclusive Marketing and Public relations Firm Specializing in Telecommunications.

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CRE8 Group Marketing and Public Relations Presentation

  1. 1. Marketing & Public Relations Presentation for All-Inclusive Services
  2. 2. 09/21/09 www.cre8groupinc.com <ul><li>Goals : </li></ul><ul><ul><li>Create a comprehensive marketing & communications </li></ul></ul><ul><ul><li>plan that is amplified through each sales & marketing </li></ul></ul><ul><ul><li>initiative </li></ul></ul><ul><ul><li>Ensure all marketing materials (ie., website, </li></ul></ul><ul><ul><li>e-newsletter, collateral, event planning) amplify this </li></ul></ul><ul><ul><li>marketing plan </li></ul></ul><ul><ul><li>Build & foster market recognition and branding in order </li></ul></ul><ul><ul><li>to penetrate key technology intensive users </li></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  3. 3. www.cre8groupinc.com Proposed Marketing Strategy: Case Studies and White Papers Detailed Trade Show Planning Expert Event Planning Targeted Advertising Presence 09/21/09 A Full Service Marketing & PR Firm Specializing in the Telecom Sector Social Media Development Marketing Timeline Media & Public Relations Branded Sales Collateral Enhanced Website Presence Qualified e-Newsletters & e-Mails
  4. 4. 09/21/09 www.cre8groupinc.com <ul><li>Marketing Timeline </li></ul><ul><ul><li>Calendar your company’s marketing & PR initiatives including any/all website updates, e-newsletter, collateral, press releases, case studies, etc. </li></ul></ul><ul><ul><ul><li>value adds of timeline include: </li></ul></ul></ul><ul><ul><ul><ul><li>ensures marketing collateral is ready for specific company due dates (ie. client meetings, events etc.) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ensures all collateral has similar streamlined messaging & branding </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ensures a roadmap for your company & CRE8 Group so all promised elements are delivered </li></ul></ul></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  5. 5. 09/21/09 www.cre8groupinc.com <ul><li>Media & Public Relations </li></ul><ul><ul><li>Write compelling press releases on latest company news </li></ul></ul><ul><ul><li>Distribute press releases to a targeted list of journalists </li></ul></ul><ul><ul><ul><li>CRE8 Group strongly recommends distributing releases on news wires for optimal exposure (approx. $800/release for US exposure) </li></ul></ul></ul><ul><ul><li>Ensure productive meetings & interviews with industry journalists </li></ul></ul><ul><ul><li>Promote press clippings on the website & in the media kits </li></ul></ul><ul><ul><li>Establish a daily news clippings system (approx. $300/year for keyword clippings) </li></ul></ul><ul><ul><li>Research and arrange speaking opportunities at industry trade shows and meetings </li></ul></ul><ul><ul><li>Join client prospect industry associations </li></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  6. 6. www.themegallery.com Advantages Of Public Relations Very Credible Low Cost Not Considered Clutter Ability to Reach Specific Groups Image Building A Full Service Marketing & PR Firm Specializing in the Telecom Sector Lead Generation
  7. 7. 09/21/09 www.cre8groupinc.com <ul><li>Branded Sales Collateral </li></ul><ul><ul><li>Create/enhance new sales collateral slicks which reposition the company’s products and services for optimal marketing efforts </li></ul></ul><ul><ul><li>Create PowerPoint presentation templates for prospect proposals that enforce corporate branding & messaging </li></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  8. 8. 09/21/09 www.cre8groupinc.com <ul><li>Enhanced Website Presence </li></ul><ul><ul><li>Revise site content and/or design to amplify your company’s corporate messaging & products </li></ul></ul><ul><ul><li>Work with your company to ensure streamlined branding and user friendliness </li></ul></ul><ul><ul><li>Ensure optimal keywords and meta tags are used for search engine pick-up </li></ul></ul><ul><ul><li>Post all new press releases, news clippings, newsletters and promotions so site is well-maintained and re-visited </li></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  9. 9. 09/21/09 www.cre8groupinc.com <ul><li>Qualified e-Newsletters & e-Mails </li></ul><ul><ul><li>Develop e-newsletter and/or corporate e-mail template </li></ul></ul><ul><ul><ul><li>to further enhance your company’s branding and storylines with design appeal </li></ul></ul></ul><ul><ul><ul><li>to drive & monitor readership </li></ul></ul></ul><ul><ul><li>Optional: write monthly content and distribute via the CRE8 Group email distribution service. Advantages include: </li></ul></ul><ul><ul><ul><li>Automatically updates email lists </li></ul></ul></ul><ul><ul><ul><li>Reports on click-throughs and responses </li></ul></ul></ul><ul><ul><ul><li>Abides by internet email regulations to avoid blacklisting </li></ul></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  10. 10. 09/21/09 www.cre8groupinc.com <ul><li>Case Studies and White Papers </li></ul><ul><ul><li>Write, edit and post/promote your company’s case studies and white papers to be used as sales tools to attract new customers/revenue </li></ul></ul><ul><ul><li>Research online venues to offer case studies for downloading </li></ul></ul><ul><ul><ul><li>This will build your company’s email list, generate prospect leads, and reinforce your company’s brand and identity in the marketplace </li></ul></ul></ul><ul><ul><ul><li>Case studies and white papers will be written as easy references/blueprints for client prospects </li></ul></ul></ul><ul><ul><ul><li>Case studies and white papers will further promote your company’s’s branding and unique industry positioning and expertise </li></ul></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  11. 11. 09/21/09 www.cre8groupinc.com <ul><li>Detailed Trade Show Planning </li></ul><ul><ul><li>Identify key trade shows for your company to attend and/or exhibit (CRE8 Group will attend and manage key tradeshows) </li></ul></ul><ul><ul><li>Ensure trade show attendees and prospects are aware of your company’s presence at upcoming shows through various pre-show marketing and public relations </li></ul></ul><ul><ul><li>Send and track e-mail blasts and postcards to prospects and attendees with consistent event branding </li></ul></ul><ul><ul><li>Further market show attendance through e-newsletters, on website, in press releases etc. to ensure industry awareness </li></ul></ul><ul><ul><li>Manage all event vendors to ensure well-branded and well-executed event </li></ul></ul><ul><ul><li>Maintain and distribute trade show budget updates regularly </li></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  12. 12. 09/21/09 www.cre8groupinc.com <ul><li>Expert Event Planning </li></ul><ul><ul><li>Ensure well-attended events by writing, designing and distributing professional invitations (online and/or in-print) </li></ul></ul><ul><ul><li>Send and track e-mail reminders to invited guests with consistent event branding </li></ul></ul><ul><ul><li>Further market event through e-newsletters, on website, in press releases etc. to ensure industry awareness </li></ul></ul><ul><ul><li>Manage all event vendors, including caterer, florist, lighting, A/V etc, to ensure well-branded and well-executed event </li></ul></ul><ul><ul><li>CRE8 Group will attend and manage events </li></ul></ul><ul><ul><li>Maintain and distribute event budget updates regularly </li></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  13. 13. 09/21/09 www.cre8groupinc.com <ul><li>Targeted Advertising Presence </li></ul><ul><ul><li>Create print and online advertisements that maximizes your company’s corporate messaging, branding & benefit statement </li></ul></ul><ul><ul><li>Select key trade magazines, websites and trade shows to showcase this advertising </li></ul></ul><ul><ul><li>Ensure accurate ad campaign deployment (i.e. contract negotiations, updated ads in targeted magazines, etc.) </li></ul></ul><ul><ul><li>Maximize the magazine/vendor relations to optimize press mentions & partnerships </li></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  14. 14. www.cre8groupinc.com Control of Message Consistency And Brand Awareness Targeted Audience Advantages of Advertising Qualified Sales Leads 09/21/09 A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  15. 15. www.cre8groupinc.com Public Relations Online Advertising & Social Media Print Advertising Events Direct Mailings* Marketing is a multi-pronged approach to branding, lead generation, and ultimately sales. 09/21/09 *i.e. e-newsletter, e-mail, postcards, etc. A Full Service Marketing & PR Firm Specializing in the Telecom Sector Sales
  16. 16. 09/21/09 www.cre8groupinc.com <ul><li>To Ensure Satisfaction and Internal Communications: </li></ul><ul><ul><li>Bi-weekly meetings to review each marketing and PR initiative (depending on your availability) </li></ul></ul><ul><ul><li>A calendar of upcoming events, promotions, press releases etc. to be reviewed and revised monthly, if necessary </li></ul></ul><ul><ul><li>A quarterly review </li></ul></ul><ul><ul><li>CRE8 Group will work with any/all of your company’s executives, designers and/or marketing professionals to ensure corporate streamlining of ideas & brand </li></ul></ul>A Full Service Marketing & PR Firm Specializing in the Telecom Sector
  17. 17. CEO CRE8 Group (Virtual Marketing Dept) Sales Dept www.cre8groupinc.com 09/21/09 A Full Service Marketing & PR Firm Specializing in the Telecom Sector Organizational Reporting Structure
  18. 18. Thank You! 4708 W Knights Ave Tampa, FL 33611 813-649-8504 813-220-5512 (cell) 813-600-5919 (fax) [email_address]

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