1. Market survey to find out the
sources through which people come
across the new advertisements for
the following products:
•Shampoo
•Mosquito repellent
•Fertilizer
•Rat poison SUBMITTED BY,
NIDHIN RAJU
S2,MBA
MACFAST
2. SHAMPOO
• Commercially made SHAMPOO was available
from the turn of the 20th century
Sources of advertisement
• Television advertisement
• Magazines
• Radio
• News paper advertisement
Brands
Dove, Pantene, Clinic Plus, Head and Shoulders, Sunsilk
3. Mosquito Repellent
• Sources of Advertisement
• Television advertisement
• Magazines
• News paper advertisement
• Brands
• All Out, Good Night Liquid, Mortein, Himalaya
Herbal
4. Fertilizers
• Sources of advertisement
• Krishi Bhavan
• Kissan call centre
• Retailers
• Companies
• The fertilizer association of India, chambal
fertilizers and chemicals ltd, coromandel
international ltd
5. Rat poison
• Sources of advertisement
• Television
• Retailers
• Brands
• Tomcat, D con, Mbsr
6. Market survey to find out the sources through which people
come across the new advertisements for the following products:
mosquito repellent, shampoo, fertilizers, rat poison
• Name: Sam Mathew
• Age: 25
• Gender: Male
• Which of the following product do you consume?
• Shampoo mosquito repellent fertilizers rat poison
• From which sources did you come to know about the
product news and advertisement ?
• TV News Magazines Paper Retailer Friend
7. Market survey to find out the sources through which people
come across the new advertisements for the following products:
mosquito repellent, shampoo, fertilizers, rat poison
• Name: Jancy Raju
• Age: 44
• Gender: Female
• Which of the following product do you
consume?
• Shampoo mosquito repellent fertilizers rat poison
• From which sources did you come to know
about the product news and advertisement ?
• TV News Magazines Paper Retailer
Friend
8. Market survey to find out the sources through which people
come across the new advertisements for the following products:
mosquito repellent, shampoo, fertilizers, rat poison
• Name: Binu Mathew
• Age: 30
• Gender: Male
• Which of the following product do you
consume?
• Shampoo mosquito repellent fertilizers rat poison
• From which sources did you come to know
about the product news and advertisement ?
• TV News Magazines Paper Retailer
Friend
9. Market survey to find out the sources through which people
come across the new advertisements for the following products:
mosquito repellent, shampoo, fertilizers, rat poison
• Name: Soman
• Age: 53
• Gender: Male
• Which of the following product do you
consume?
• Shampoo mosquito repellent fertilizers rat poison
• From which sources did you come to know
about the product news and advertisement ?
• TV News Magazines Paper Retailer
Friend
10. Market survey to find out the sources through which people
come across the new advertisements for the following products:
mosquito repellent, shampoo, fertilizers, rat poison
• Name: Bindhu
• Age: 39
• Gender: Female
• Which of the following product do you
consume?
• Shampoo mosquito repellent fertilizers rat poison
• From which sources did you come to know
about the product news and advertisement ?
• TV News Magazines Paper Retailer
Friend
11. Conclusion
• The survey conducted to find out the sources
through which people come across the new
advertisements for the products like shampoo,
mosquito repellent, fertilizers, rat poison is
among people from different areas. The survey
was very useful to get an overall idea about the
various sources which help the customers to
arrive at the purchase decision of these products.
With the help of the survey we are able to find
that mostly television advertisement is the source
through which people get to know about the
product
