This document discusses unethical marketing practices and provides examples of how Speak Asia engaged in unethical marketing in India. It outlines ways that marketing can be unethical, such as through false or misleading claims, surrogate advertising, exaggeration, stereotyping women, and using children in advertising. The document then details Speak Asia's strategy of making false claims about partnerships and surveys to attract many initial investors, paying some back to encourage more investment, and hiding funds overseas to avoid taxes before profiting through fraudulent means. Examples are given of common unethical practices like false advertising, using women as sex symbols, surrogate advertising, and exaggeration in ads.

2. PRESENTED BY :• DHARNA JOSHI
• HARSH YADAV
• JAYA JENNIFER JOSHI
• PANKAJ MUNDRA
• SWAYAM DATTA
• SAURABH RATHORE

3. UNETHICAL MARKETING
• Advertisement is considered unethical in the
following situations;
• o When it has degraded or underestimated the
substitute or rival's product.
• o When it gives false or misleading information on
the value of the product.
• o When it fails to give useful information on the
possible reaction or side effects of the product. And
• o When it is immoral.

4. WAYS OF UNETHICAL MARKETING
•
Surrogate advertisement
•
Puffery
•
Exaggeration
•
Unverified claims
•
Women stereotyping
•
Women used as sex symbols for promoting products
•
Comparative advertisements
•
Use of children in advertising
•
False claims

6. MARKETING STRATEGY BY
SPEAK ASIA
• Fantastic business plan by a group of
people where you can earn money by
filling up a 10 question online survey.
• False claim that Speak Asia has tied up
with big FMCG companies for these
surveys.
• Speciality panel through presentations &
advertising on Special interest sites.

7. • Advertisement between IPL breaks
• Special shows in channels like Imagine TV
• Modus operandi : Pay back in the first
round so that more number of people get
attracted and in second round loot the
money.
•
No money in company’s account- No
evidence-Deposits in the countries where
tax laws are not stringent.

8. WHY WAS IT UNETHICAL?
• False claim
• False promise
• Marketing using people’s emotions
• Fake addresses
• Targeted heavy internet users i.e. Youth of
India

9. FALSE CLAIMS
• False
advertising or deceptive
advertising is the use of
false or misleading
statements
in advertising.

10. WOMEN IN ADVERTISING USED AS
SEX SYMBOLS
• Projects an unrealistic
ideal of the feminine
form.
• Filtering of
advertisement through
male lens.
• Advertisement creating
female insecurities.

12. SURROGATE ADVERTISING
• In India, due to severe
restrictions on advertising
certain products like
alcohol, tobacco products
and medicines ,a whole
genre of surrogate
advertising has emerged.
• In such advertising, a brand
is endorsed using a product
different from the actual
product being promoted.

13. EXAGGERATION ADVERTISING
• Using false claims in the advertisements about
the product.
• For example:-Ghari detergent - “Pehle Istemaal
kare phir vishvaas kare.”, Tide detergent – “White
ho to Tide ho.”, Vodafone Essar – “Wherever you
go our network follows.”