Storytelling for Changemakers
•
2 likes•713 views
This document discusses the power of storytelling for change-makers. It argues that stories are how humans learn and understand the world. Changing the dominant story is key to changing society. The document outlines elements of effective stories, including connecting to human experiences, creating empathy, showing conflict and resolution, and providing a call to action. It discusses archetypes and leadership styles that can be used in stories. The goal of storytelling is to interest and inspire people to see things differently and take action.
Recommended
More Related Content
Similar to Storytelling for Changemakers
Similar to Storytelling for Changemakers (20)
More from Switch On | Thrive Your Future
More from Switch On | Thrive Your Future (20)
Recently uploaded
Recently uploaded (20)
Storytelling for Changemakers
- 1. @MIND_MAVERICK STORYTELLING FOR CHANGE-MAKERS NICK JANKEL, WECREATE KAOS PILOTS SEP 2011
- 2. “In the beginning was the word.” JOHN 1.1.
- 3. HUMAN CONSCIOUSNESS IS EMBEDDED & ENACTED IN STORY
- 6. 70% OF WHAT WE LEARN IS THROUGH STORIES
- 7. STORIES DEFINE OUR SOCIETY AND OUR WORLD
- 8. "The universe is made of stories, not atoms." MURIEL RUKEYSER
- 9. CHANGE THE WORLD? FIRST YOU MUST CHANGE THE STORY
- 11. IMAGINE IF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT...
- 14. “A fact is interesting, an idea is important, but only a story, a good argument, a well-crafted narrative is amazing, never to be forgotten.” KEVIN KELLY
- 15. (RE) CREATION
- 16. “Legendary totemic beings wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterhold - and so singing the world into existence. Even today, when an Aboriginal mother notices the first stirring of speech in her child, she lets it handle the 'things' of that particular country: leaves, fruit, insects and so forth. The child at its mother's breast, will toy with the 'thing', talk to it, test its teeth on it, learn its name, repeat its name.” BRUCE CHATWIN
- 18. PROBLEM FROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL, WE HAVE BEEN EXTRACTING VALUE & EXPLOITING FROM PEOPLE & PLACES ALL IN THE NAME OF
- 19. ‘FREEDOM’
- 20. PROFIT
- 21. STRUGGLE
- 22. “And God said: Let man have dominion of the fish of the sea, and over the fowl of the air. and over the cattle, and over all the earth, and over every creeping thing that creepeth over the earth.” GENESIS 1, 26
- 23. LACK, FEAR, PROPERTY, GREED, LOVE, BROTHERHOOD, TITHING, CHARITY, INVENTION, REVOLUTIONS, PHILANTHROPY, ABOLITIONISM, CO-OPS, PATERNALISM, NEW DEALS, MCCARTHY, CIVIL RIGHTS, HIPPIES, AID, REAGAN, 3RD WAY, DEVELOPMENT...
- 24. RESOLUTION HOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST, EQUAL AND PEACEFUL FOR THE MAJORITY?
- 25. BEYOND PROFIT
- 27. RECALIBRATE CAPITALISM TOWARDS SOCIAL EQUALITY
- 30. EQUITY OF PEOPLE & SPECIES
- 32. DANCE BETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
- 33. "If you’re going to have a story, have a big story, or none at all." JOSEPH CAMPBELL
- 35. WHY? DO CHANGE-MAKERS TELL STORIES?
- 36. INTEREST ENGAGE WITH YOU, YOUR COMPANY OR BRAND
- 37. INSPIRE PEOPLE TO SEE THINGS IN A NEW WAY
- 38. INVITE OTHERS TO ACT IN A CERTAIN WAY
- 39. INFLUENCE IS KING IN THE AGE OF NETWORKS, MATRICES & COLLABORATIONS
- 40. 7 ELEMENTS
- 41. “IDEAS” CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPT CONNECTIONS CONCRETE IMPACT “REALITY”
- 42. CONNECTION THE ISSUE IN REAL, HUMAN TERMS THE PROBLEM IN ITS MOST SHOCKING WAY YOUR PERSONAL STAKE WHY YOU ARE THE PERSON TO LISTEN TO
- 43. EMPATHY WE NEED EMPATHY TO MAKE DECISIONS EMOTION CREATES MOTION
- 44. CONTEXT WITHOUT CONTEXT THERE IS NO MEANING
- 45. THIS IS THE WAY THE WORLD IS.... A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
- 46. CONFLICT THE STRUGGLE, THE CONTRADICTIONS, THE RESISTANCE, THE REACTION
- 47. MANY HAVE TRIED AND FAILED BY...
- 48. CONVENTIONS THE CONVENTIONS OF THE SECTOR THE ROOT CAUSES OF THE PROBLEM THE WORLDVIEWS THAT CREATE IT
- 49. THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT...
- 50. CONSCIOUSNESS SHIFT THE INSIGHTFUL REALIZATION, THE TRANSFORMATION, THE CREATIVE LEAP, THE NEW WAY OF THINKING
- 51. SO ACTUALLY THE REALLY CHALLENGE IS HOW TO... I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING... THE BOON!
- 53. 1. THE ORDINARY WORLD. The hero, uneasy, uncomfortable or unaware, is introduced sympathetically so the audience can identify with the situation or dilemma. The hero is shown against a background of environment, heredity, and personal history. Some kind of polarity in the heroʼs life is pulling in different directions and causing stress. 2. THE CALL TO ADVENTURE. Something shakes up the situation, either from external pressures or from something rising up from deep within, so the hero must face the beginnings of change. 3. REFUSAL OF THE CALL. The hero feels the fear of the unknown and tries to turn away from the adventure, however briefly. Alternately, another character may express the uncertainty and danger ahead. 4. MEETING WITH THE MENTOR. The hero comes across a seasoned traveler of the worlds who gives him or her training, equipment, or advice that will help on the journey. Or the hero reaches within to a source of courage and wisdom. 5. CROSSING THE THRESHOLD. At the end of Act One, the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values. 6. TESTS, ALLIES AND ENEMIES. The hero is tested and sorts out allegiances in the Special World.
- 54. 7. APPROACH TO THE IN-MOST CAVE. The hero and newfound allies prepare for the major challenge in the Special world. 8. THE ORDEAL. Near the middle of the story, the hero enters a central space in the Special World and confronts death or faces his or her greatest fear. Out of the moment of death comes a new life. 9. THE REWARD. The hero takes possession of the treasure won by facing death. There may be celebration, but there is also danger of losing the treasure again. 10. THE ROAD BACK. About three-fourths of the way through the story, the hero is driven to complete the adventure, leaving the Special World to be sure the treasure is brought home. Often a chase scene signals the urgency and danger of the mission. 11. THE RESURRECTION. At the climax, the hero is severely tested once more on the threshold of home. He or she is purified by a last sacrifice, another moment of death and rebirth, but on a higher and more complete level. By the heroʼs action, the polarities that were in conflict at the beginning are finally resolved. 12. RETURN WITH THE BOON. The hero returns home or continues the journey, bearing some element of the treasure that has the power to transform the world as the hero has been transformed.
- 56. UNCONSCIOUS SOLUTION UNCONSCIOUS PROBLEM CONSCIOUS SOLUTION CONSCIOUS PROBLEM
- 57. ARCHETYPES LIVE WITHIN ALL STORIES
- 59. CHARISMA THE ORCHESTRATOR VISIONARY, WISE CREATOR OF IDEAS AND INSPIRATION GENERATES NEW CONTEXTS LOOKS FOR NEW FUTURES BALANCES TEAMS THE TEENAGER CHILDISH, PETULANT LOOKS AFTER THEMSELVES REJECTS GROUP (BUT WANTS THEIR SUPPORT)
- 60. COMMITMENT THE CHAMPION STRONG, COMMITTED FIGHTS TEAM BATTLES SAYS WHAT NEEDS TO BE SAID ACTION-ORIENTED THE TERRORIST NEEDY, COWARDLY ATTACKS WITHOUT VALUE FEELS HARD DONE BY DRAINS ENERGY AND MOODS
- 61. CONNECTIVITY THE PEACEMAKER CALMING, EMPATHIC SOLVES DISPUTES CONNECTED TO OTHERS UNDERSTANDS MOTIVATIONS THE OPPORTUNIST FLAKY, CALCULATING FLITS BETWEEN IDEAS AND PEOPLE SWITCHES ALLEGIANCES
- 62. CREATIVITY THE ARCHITECT: TRANSFORMATIVE, CATALYTIC, CURIOUS SEES PROBLEMS AND SOLUTIONS USES SUITE OF TOOLS TO SHIFT THINGS MAKES CHANGE WITH MINIMAL EFFORT THE SABOTEUR PESSIMISTIC, SPIKY USES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
- 64. ARCHETYPE TASK MOTTO SURVIVE ORPHAN LIFE IS SUFFERING DIFFICULTY LIFE IS AN WANDERER FIND YOURSELF ADVENTURE PROVE YOUR WARRIOR LIFE IS A BATTLE WORTH SHOW TO THE GREATER ALTRUIST GENEROSITY GOOD ACHIEVE INNOCENT LIFE IS JOY HAPPINESS TRANSFORM YOUR CREATING THE MAGICIAN LIFE / WORLD WORLD I WANT
- 67. CONVICTION THE STATEMENT OF INTENT WHY YOU ARE COMMITTED YOUR PURPOSE, CAUSE AND BELIEF SOMETHING BIGGER THAN YOURSELF
- 68. THEREFORE IT DOESN’T HAVE TO BE THIS WAY BECAUSE I BELIEVE... I AM COMMITTED TO... BECAUSE... MY LIFE’S PURPOSE IS TO... BEST WHEN UNEXPECTED, DELIGHTED IN & COMES FROM LOVE
- 69. CHOICE 3 PATHS ON THE (VERY) LONG PATH HOME
- 70. RETREAT
- 71. SURRENDER
- 72. CO-CREATE
- 73. CONCEPT THE IDEA, THE SOLUTION, THE VISION, THE OPPORTUNITY, THE POSSIBILITY IDEALLY AN EYE-OPENING CALL TO ACTION
- 74. WHAT IF...
- 75. CONCRETE IMPACT IN THE REAL-WORLD WHAT IS IN IT FOR THEM / THE WORLD?
- 76. HERE IS HOW THAT (MIGHT) LOOK & FEEL... THIS WILL CREATE TANGIBLE CHANGE SUCH AS...
- 77. “IDEAS” CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPT CONNECTION CONCRETE IMPACT “REALITY”
- 78. CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPT CONNECTION CONCRETE IMPACT CALL TO ACTION PROJECT NAME
- 80. INCLUDE NOT JUDGE, COMPLAIN, OR ATTACK
- 81. "You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." BUCKY
- 82. DESIRED RESULT WHAT DO YOU WANT PEOPLE TO THINK, FEEL & DO AFTER THE STORY?
- 83. SHARE WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO?
- 84. WIN WIN WIN WHERE CAN I, MY USERS / PARTNERS & SOCIETY WIN?
- 85. LOOPS ALLOW THE LISTENER TO COMPLETE THE LOOP
- 86. SPIRAL AS ONE LOOP COMPLETES, ANOTHER OPENS
- 87. HERO(INE) CUSTOMER, TRIBE, ENTREPRENEUR, PRODUCT, BRAND, IDEA?
- 88. STRUGGLE IS RESOLVED BY A HEIGHTENED UNDERSTANDING EXEMPLIFIED BY THE CHARACTER ARC
- 89. CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPT CONNECTION CONCRETE IMPACT
- 90. A GOOD LIFE?
- 91. “The ability to see our lives as stories rather than unrelated, random events increases the possibility for significant and purposeful action.” DANIEL TAYLOR
- 94. "Those who do not have power over the story that dominates their lives — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change - truly are powerless, because they cannot think new thoughts.” SALMAN RUSHDIE
- 95. "Be patient toward everything unresolved in your heart and try to love the questions themselves... the point is to live everything... live the questions now.” RAINER MARIA RILKE