Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Taking back your website: a playbook for reclaiming your most valuable digital real estate - No Code Conf 2019

18 views

Published on

Camille Esposito, Senior Brand Designer, Getaround

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Taking back your website: a playbook for reclaiming your most valuable digital real estate - No Code Conf 2019

  1. 1. A playbook for reclaiming your
 most valuable digital real estate Taking back 
 your website November 2019 Camille Esposito @camilleespo
  2. 2. Camille Esposito Sr. Brand Designer Using Webflow since Nov 19, 2015 @camilleespo
  3. 3. Why migrate your website to no code? How to do so in 5 steps In this lightning talk: Camille Esposito @camilleespo
  4. 4. Why migrate to no code? No code tools empower your team with ownership of your website.
  5. 5. “Sorry, we couldn’t prioritize it.” Getaround web before no-code, 2011-2019: Camille Esposito @camilleespo
  6. 6. Lean resources, 
 too many priorities. Camille Esposito @camilleespo
  7. 7. We migrated to Webflow to get sh*t done. Camille Esposito @camilleespo
  8. 8. 8 years to 8 seconds Before no code After no code Camille Esposito @camilleespo
  9. 9. 1 Get buy-in 5 steps to reclaim your website Assemble team2 Design & develop4 Evangelize launch5 3 Page selection Camille Esposito @camilleespo
  10. 10. 1 Get buy-in 5 steps to reclaim your website Assemble team2 Design & develop4 Evangelize launch5 3 Page selection Camille Esposito @camilleespo
  11. 11. Step 1: Get buy-in Get buy-in from key stakeholders by strategically ‘wading in.’ Camille Esposito @camilleespo
  12. 12. Not your home page
  13. 13. Use your wade-in to get buy-in by proving your claims. Camille Esposito @camilleespo
  14. 14. Camille Esposito @camilleespo Show, don’t tell. Document or demo everything.
  15. 15. 1 Get buy-in 5 steps to reclaim your website Assemble team2 Design & develop4 Evangelize launch5 3 Page selection Camille Esposito @camilleespo
  16. 16. Step 2: Assemble team No code ≠ no team! Invest in the right squad to later benefit from no-code freedom. Camille Esposito @camilleespo
  17. 17. Camille Esposito @camilleespo
  18. 18. #squadgoals Camille Esposito @camilleespo Product 
 manager Project 
 manager Visual 
 developers Designers Copywriters SEO experts
  19. 19. Educate stakeholders that 
 no code still requires (visual) dev. How do you prove you need this squad? Camille Esposito @camilleespo
  20. 20. 1 Get buy-in 5 steps to reclaim your website Assemble team2 Design & develop4 Evangelize launch5 3 Page selection Camille Esposito @camilleespo
  21. 21. Step 3: Page selection Work with product & engineering to figure out which parts of your website to migrate to no code. Camille Esposito @camilleespo
  22. 22. Keep in mind page goals and ownership, product functionality, and scaleability. Camille Esposito @camilleespo
  23. 23. Marketing pages Home About Jobs How it works Search Account Upcoming trips Cars Pre-login Product pages Logged in Camille Esposito @camilleespo
  24. 24. 1 Get buy-in 5 steps to reclaim your website Assemble team2 Design & develop4 Evangelize launch5 3 Page selection Camille Esposito @camilleespo
  25. 25. Step 4: Design / develop with your no code tool in mind Don’t design / develop
 in a vacuum. Camille Esposito @camilleespo
  26. 26. Leverage experts early and often. No code design + dev tips Camille Esposito @camilleespo
  27. 27. Or become an expert yourself! No code design + dev tips Camille Esposito @camilleespo
  28. 28. Design within the constraints of your no-code tool. No code design + dev tips Camille Esposito @camilleespo
  29. 29. Maximize your use of the CMS. No code design + dev tips Camille Esposito @camilleespo
  30. 30. Camille Esposito @camilleespo Use (visual) dev guidelines. No code design + dev tips
  31. 31. Be cautious with custom code. No code design + dev tips Camille Esposito @camilleespo
  32. 32. 1 Get buy-in 5 steps to reclaim your website Assemble team2 Design & develop4 Evangelize launch5 3 Page selection Camille Esposito @camilleespoCamille Esposito @camilleespo
  33. 33. Step 5: Launch and evangelize Evangelize your no-code 
 site launch! Camille Esposito @camilleespo
  34. 34. Keep the buy-in and 
 no code stoke high with 
 lunch-n-learns and demos. Camille Esposito @camilleespo
  35. 35. Document the goals you achieved because of your 
 no code migration. Camille Esposito @camilleespo
  36. 36. Camille Esposito @camilleespo Web activity before and after no code
  37. 37. 1 Get buy-in 5 steps to reclaim your website Assemble team2 Design & develop4 Evangelize launch5 3 Page selection Camille Esposito @camilleespo
  38. 38. Thank you! Camille Esposito @camilleespo

×