OnTarget display advertising is effective for several reasons: 70% of consumers find location-based notifications valuable; 64% want companies to present relevant offers; and consumers spend 332 minutes online daily. Additional reasons are that 45% prefer interest-based ads; 60% say online ads helped them find products; 53% are likely to engage with local ads; and 1 in 3 visitors exposed to display ads visit the brand's page. Sources cited include Plot Projects, CMO magazine, Marketing Charts, Simpli.fi, Google, and Statista.

1. 10 Reasons OnTarget
Display Advertising Works
Presented by

2. 70% of
Consumers
Find Location
Based
Notifications
to be Valuable

3. 64% of Customers
Want Companies
to Present
Relevant Offers
to Them

4. Consumers Spend 332 Minutes
Online Every Day

5. 45% of Customers
Would Rather See Ads
that are Directed
Toward their Interests

6. Six out of Ten Customers Say
an Online Ad Helped Them
Find a Product

7. 53% of Consumers
are Likely to
Engage With
Location Based
Advertising

8. 1 in 3 Customers who are
Exposed to Display
Advertising, Visit the
Brand's Page

9. 85% of
Consumers Have
a Positive or
Neutral Opinion
of Display Ads

10. 69% of Google Searches
Include a Location

11. 4 out of 5 Consumers Want
Customized Ads

12. Visit
www.WickedLocalMediaSolutions.com/ontarget
for more information
Sources:
https://www.plotprojects.com/blog/7-reasons-to-embrace-geofencing/
http://www.cmo.com/features/articles/2014/7/15/mind_blowing_stats_ad_targeting.html#gs.ERCL2sU
http://www.marketingcharts.com/digital-28825
https://www.simpli.fi/arrows-hit-target-10-compelling-facts-targeted-display/
Google.
Statista.com