company presentation

1. Nick Hoffman
(hoffnick)

2. Problem and Product
Sports fans want to:
⊳ Engage with more than just their own team
⊳ Consume more content
⊳ Feel a stronger attachment to games
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3. Persona: Todd
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4. “
I want to have a rooting interest in
professional sporting events throughout
the duration of the season even though all
my favorite teams are terrible.
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5. Financials
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6. Customers
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7. Business Model
⊳ Stack odds in favor of
the house
⊳ Invest heavily in sales
and marketing
⊳ Partnerships with
major organizations
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8. History
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Founded in 2012 by current CEO
and chairman Jason Robins, Matt
Kalish, and Paul Liberman
Received first major
investors
Development and launch
of first online sportsbook
Further expansions
and partnerships
Launched the first Daily
Fantasy Sports mobile
application
US Supreme Court
overturns federal ban
on sports gambling
Agreed to partnership
with the NFL
2020-2021
2019
2018
2015
2013
2012

9. What’s Hot: Sportsbook
Mission: Make sports better and make better sports fans
by bringing fans closer to the game
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10. Secret Sauce: New User Promotions
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11. Competition
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Features
Daily
Fantasy
Sportsbook
Casino

12. Prediction
DraftKings and FanDuel continue to
thrive in rapidly expanding market
Online sports betting becomes legal in
more states
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13. References
⊳ http://eagleinvestmentpartners.com/wp-content/uploads/2020/03/DraftKings-Final-Analyst-Day-Presentatio
n-For-Printing-and-Filing.pdf
⊳ https://sportsbook.draftkings.com/help/sports-betting/where-is-sports-betting-legal
⊳ https://www.legalsportsreport.com/48842/draftkings-stock-2021-investor-day/
⊳ https://www.benzinga.com/trading-ideas/long-ideas/21/03/20108121/what-did-analysts-think-of-draftkings-i
nvestor-day-presentation
⊳ http://archive.boston.com/business/technology/innoeco/2012/02/two_local_companies_starstreet.html
⊳ http://www.betaboston.com/news/2015/07/26/draftkings-raises-300m-in-frenzied-fantasy-sports-land-grab/
⊳ https://www.legalsportsreport.com/35577/draftkings-nfl-dfs-partnership/
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