1. Unique real time App
provides focused local
direct marketing for
products, services,
political/social events and
causes via scoring updates
to local sports events
Confidential April 2015
2. theteamscore provides a unique platform for direct marketing focused on local markets
via email/text to fans of local sports through scoring updates. Each email includes an
embedded ad which can be targeted.
Extraordinary marketplace.
◦ Local team sports have the largest number of participants nationally. In the US alone,
approximately 49 million kids between 5 and 18 participated in local sports in any
one year - yes 49,000,000! Each kid has fans who are very interested.
◦ The market is amazing:
49,000,000 kids playing
x 2 parents
x 2 grandparents/relatives
x 2 friends/interested parties
◦ = 245,000,000 potential annual fans
x 4 emails per event
◦ = 980,000,000 potential annual email/text updates
◦ This marketplace remains consistent while older players move on and younger
players join.
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3. Similar to signing up for a favorite team on ESPN to get updates for scores
real time; theteamscore provides it for local teams.
◦ Fans want to know the SCORE of that local high school or club
baseball, volleyball or soccer game when it is happening. There is
no way to simply sign up once and get scores for a season.
◦ Unless a fan attends or has someone at the game, it is difficult to
get the score and virtually impossible to obtain it real time.
Fans can include parents, grandparents, siblings, cousins and/or friends,
neighbors, scouts and local residents.
Local fans cannot attend every sporting event because of scheduling
problems, distance, and or cannot make it on time due to other conflicts.
An incredible marketing opportunity for directed ads
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4. The 5 to 18 year old marketplace is ignored by the
mainstream media which focuses on college and
professional athletics.
◦ Local media such as newspapers, magazines, blogs, internet
sports sites provide virtually no information about local team
scores.
◦ Specialized sites cater to players and coaches only and do not
provide real time scores. The few sites that provide scores are
not real time and focus solely on boys varsity – football,
basketball and baseball.
This marketplace is ideal for direct marketing.
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5. Competitive Advantages
◦ Ease of use – active fan and team participation is not required – just sign up
◦ Revenue model
◦ Tremendous upside for additional service offerings including direct links to
media websites
◦ High rate of participation – community and team based
Competition
◦ Local newspapers – Selected local newspapers post limited local scores and
allow users to post them.
Cons: Extremely limited, require login and subscription in many cases, no
efficiency of scale; cumbersome and not designed for mobile use; no incentive for
local teams/schools to participate.
◦ Apps designed for teams and leagues that send out scores.
Cons: Privacy issues as users are all logged in; not designed for mobile use; limited
functionality; team must be present first, monetary cost associated with usage.
◦ Individual teams have limited scoring that is sent out.
Cons: Limited functionality, need to join, no financial incentive to participate.
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6. Advertising Revenue – value added for team sponsors as well
◦ Placing local advertising on email updates for that local team – targeted advertising.
Local advertising is a growing $20 billion dollar market.
◦ Placing email advertising for national companies focusing attention their local
business – advertising local address of Pizza Hut franchises for after game parties,
advertising local location of the Sports Authority or Target.
A highly fragmented and localized economic marketplace for goods and
services.
◦ Most providers are local small businesses such as restaurants, sporting good
suppliers, local photographic studios, local trophy stores who only spend dollars on
local directed advertising. National advertisers such as Dick’s, Sports Authority and
Nike want access as well.
◦ Local advertising is estimated to be a $20 billion + market in 2014.
Providing local mainstream media with real time scores for online/print
market.
◦ Local media welcome local content – scores, names, times.
Selling customized products such as shirts, private training, supplies,
customized shirts with scores/names as gifts for local teams.
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7. Simplicity
◦ Team provides fan emails (or directs fans to app) and scorekeeper(s)
◦ Scorekeeper simply takes the application and updates the team score as the
game is played or enters the track or swim top 3 finishers and their times.
◦ Fans get email scores as well as opening app to see other scores and sign up for
other teams.
◦ Fans can individually enter teams and use the app.
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8. Teams/Individuals will fall into two simple classes with clear levels.
Schools
◦ High Schools (Fresh, Fresh/Soph, Junior Varsity and Varsity)
In 2011/2012 over 150,000 high schools had active team sports
◦ Middle schools (6th, 7th and 8th grade teams)
Leagues/Clubs
◦ AYSO (soccer) – U6, U7, U8, U10 etc…
◦ Recreational city leagues
◦ Club (soccer, volleyball etc.) – Gold, silver, elite, premier
◦ Pop Warner (football, cheerleading) – Tiney Mite, Mitey Mite, Pee Wee
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9. Any type of team is eligible:
◦ Schools: high schools (freshman, fresh/soph, JV and Varsity), middle schools (6th,
7th and 8th grade)
◦ Club teams for all of the eligible sports
◦ Recreational leagues
◦ Speciality
All team sports are eligible:
◦ Ex: Football, soccer, volleyball, baseball, hockey, lacrosse, basketball, softball,
field hockey, water polo, etc…
Individual ports are eligible and the many are being built out:
◦ Ex: Track and field, cross country, swimming, wrestling are presently available.
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10. Local sports suffer from a lack of funds and publicity. With the exception
of a local Top 10 team in a marquee sport such as football or basketball –
there is limited publicity or money.
Marketing Incentives
◦ teamscore.com provides free marketing as emails go out in advance of games for
schools. teamscore.com provides free marketing to local leagues as the email
increases awareness beyond parents.
◦ Updates of scores brings in a larger audience that normally would not express any
interest.
◦ Real time scores to local/national media create additional marketing opportunities.
Financial Incentives
◦ Affinity program would provide revenue sharing for advertisements that appear in
connection with scores. This is tied to number of participants that signup creating an
incentive for teams to sign up more and more participants.
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11. Anton Rosandic serves as the Managing Director of theteamscore.com. He also serves as the
Chief Executive Officer of Assured Relocation, Inc. an outsource provider to the insurance
industry where he has created a revolutionary App for adjusters. He co-founded and was the
Chief Operating Officer of the Fidelity National Property and Casualty Insurance Group (a
wholly owned subsidiary of publicly held Fidelity National Financial NYSE:FNF). Mr. Rosandic
created a 50 state insurance carrier with approximately $625 million in premium and had
approximately 450 employees. He managed and developed its unique internet based
underwriting and issuance system. He was also responsible for all aspects of Operations,
Underwriting, Claims and General Legal. Prior to joining Fidelity, he was with Guy Carpenter &
Company, Ltd./ Marsh and McLennan Companies, Inc. in London. Prior to that Mr. Rosandic
was a corporate and securities attorney with a number of firms including Brobeck, Phleger
and Harrison. Mr. Rosandic received his Bachelor of Arts Degree from University of California,
Los Angeles and his Juris Doctorate Degree from the University of Southern California Law
Center.
Prabhakara (Rao) Vadlaputi serves as the Managing Director of theteamscore.com. He is the
co-founder and Chief Technology Officer of Adaptive Sourcing, Inc. a global IT solution
provider having offices in United States and India. Mr. Vadlaputi has extensive experience
design and development of various Enterprise level, Mobile and 2D Games. Mr. Vadlaputi has
domain expertise in the following areas: Insurance, Automobile, Medical, Telecom and
Finance. He has provided high quality and cost effective IT solutions to various companies
including Singapore Telecom Plc., Mahindra British Telecom, Farmers Insurance Group, Philip
Morris, Cap Gemini Ernst & Young, and Mercury Insurance among others. Mr. Vadlaputi has a
degree in Master of Science and Mathematics from the Indian Institute of Technology.
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