„Next Generation DKE“ is the network of young managers, engineers, technicians.... the new faces in the field of electricity and electronics. This prentation gives an overwiew about the network. Where do we come from? What is our strategy? What are our activities? This are questions to be answered by this presentation.

1. Introduction into the
German programme
for …
… students and
young professionals in
standardization

2. Your Contact Person
02.03.2015 © 2014 DKE Deutsche Kommission Elektrotechnik Elektronik Informationstechnik im DIN und VDE 2
Jens Viebranz
#Social Web #Innovation #Next Generation
#Social Media Manager #Generation Y
2009 – 2010
Graduand
VDE Association for Electrical, Electronic & Information Technologies
2010 – 2012
Standardization Manager E-Mobility
VDE Association for Electrical, Electronic & Information Technologies
2012 – today
Innovation Manager (DKE)
VDE Association for Electrical, Electronic & Information Technologies
„Life is like riding a bicycle. To keep your balance,
you must keep moving.“
Albert Einstein

3. 02.03.2015 © 2015 DKE Deutsche Kommission Elektrotechnik Elektronik Informationstechnik in DIN und VDE 3
What are our activities?
What is our strategy
What do we want?
Where do we come from?1
2
3
4

4. Where do we come from?
02.03.2015 © 2014 DKE Deutsche Kommission Elektrotechnik Elektronik Informationstechnik im DIN und VDE 4
Young Professionals
Programme
Who is it for?
Young managers, engineers, technicians.... the
new faces in the field of electricity and
electronics.
What is it?
 brings together the world's upcoming expert
engineers, technicians and managers
 provides them with more opportunities to
shape the future of international
standardization and conformity assessment
in the field of electrotechnology

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Workshop
on
15th May 2013
students and young
professionals told
us how
standardization
works on it …
conservative unattractive
awkward
and abstract

6. What do we want?
02.03.2015 © 2014 DKE Deutsche Kommission Elektrotechnik Elektronik Informationstechnik im DIN und VDE 6
 we want to strengthen the influence of young professionals in the DKE,
 support the generation change in the DKE and
 modernize work processes.

7. Strategy of the Initiative Next Generation DKE are devided into 3 main parts:
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Inform the Next Generation
(Knowledge Management)
Acquire the Next Generation
(Employer Branding)
Involve the Next Generation
(Enterprise 2.0)
 provide knowledge about DKE and standardization to awaken interest
 increase awareness for standardization (e.g. as an strategic intrument)
 give a perspective on work of DKE
 inspire students and young professionals for standardization and facilitating
access for them
 involve young professionals in standardization process directly and
systematical
 establish new and future-oriented processes and technologies in the
national and international standardization

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So, what are our activities?

9. We use Social Media to inform the next generation and…
02.03.2015 © 2014 DKE Deutsche Kommission Elektrotechnik Elektronik Informationstechnik im DIN und VDE 9
hangouts and
webinars
Interview with experts

10. …cooperates with German universities in the context of the Science-to-
Standards Programme.
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to support students
with the elaboration of
their research projects
and final papers
(diploma, bachelor or
master thesis) in
technical-scientific
subjects
The programme offers students:
• support by means of a six-
month grant
• contacts to experts in
industry (tailored to their
individual topic and needs)
• an insight into the process of
elaborating standards and
specifications
• an award for the best final
paper.
to identify innovative
topics for the future

11. We organize common events and…
02.03.2015 © 2014 DKE Deutsche Kommission Elektrotechnik Elektronik Informationstechnik im DIN und VDE 11
Panel discussion with
standardization
experts.
Moderated by young
professionals
„Live-Streaming“ with
„Hangout on air“
• How can look an user-oriented
standard tomorrow?
• How do we reach a good speed
in our processes?
• How can standardization work be
formed project-oriented?
• …

12. …do case studies and pilot projects to involve the next generation.
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…for example a case
study on commenting
online an IEC draft
standard…
…to fulfil the needs of
future industry and…
…with the targets to…
• test the acceptance,
• generate transparency and
• increase the readiness.
… to provide CD (committee
draft) in a web-based
application
Case studies and pilot
projects to enhance the
process of standardization…
…under the responsibility
of young professionals as
project leaders,…

13. Thank you
for your Attention!
DKE – The Power of Standardization
Your contact person:
Jens Viebranz
Next Generation DKE
Phone: +49 69 6308 469
jens.viebranz@vde.com