1. PRESENTATION OF FINDINGS
WEEK OF AUGUST 24TH, 2020

2. Destination Analysts is a market research company that offers
businesses a breadth of insights, from the comprehensive
understanding of target audiences and customer profile
development, to ROI and economic analysis.
Clients seek us out for unique and more deeply thoughtful
analysis, our actionable storytelling of data, high quality and
defensible findings, and progressive and open approach to
research methodologies.

3. RESEARCH OVERVIEW & METHODOLOGY
 Weekly tracking survey of a representative
sample of adult American travelers in each of
four U.S. regions
 Designed to track traveler sentiment and
generate insights into when tourism businesses
can expect demand to return and from whom
 Week 24 data (fielded August 21st-23rd) will be
presented today
 1,200+ fully completed surveys collected each
wave
 Confidence interval of +/- 2.8%
 Data is weighted to reflect the actual population
of each region
U.S.Regions

14. How Americans are Feeling
About Travel

15. 3.9%
18.0%
35.4%
33.2%
9.5%
0% 10% 20% 30% 40%
Get much better
Get better
Neither worsen nor get
better
Get worse
Get much worse
EXPECTATIONS FOR THE CORONAVIRUS OUTBREAK
Question: In the NEXT
MONTH, how (if at all) do you
expect the severity of
the coronavirus situation in the
United States to change? (Select
one)
In the next month the coronavirus
situation will ________
(Base: Wave 24 data. All respondents, 1,207
completed surveys. Data collected Aug 21-23,
2020)
42.7%
49.1%
last
week
22.0%
18.2%
last
week

16. 22.0%
42.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
EXPECTATIONS FOR THE CORONAVIRUS OUTBREAK (WAVES 1-24)
Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United States to change?
“Worse” or
“Much worse”
“Better” or
“Much better”

17. (Base: Wave 24 data. All respondents,
1,207 completed surveys. Data collected Aug
21-23, 2020)
EXPECTATIONS FOR THE PANDEMIC’S COURSE AT THE END OF 2020
How much do you agree with the
following statement?
Statement: I expect the Coronavirus
situation will be resolved BEFORE THE END
OF THIS YEAR.
Strongly
agree, 7.6%
Agree,
11.6%
Neutral (neither
agree nor
disagree), 20.1%
Disagree,
27.5%
Strongly
disagree,
33.1%
19.2%

18. 3.6% 3.5% 4.3% 3.5% 2.8%
10.7%
8.8%
14.3%
16.3%
10.1%
22.0%
0%
10%
20%
30%
40%
0 - Not at
all
concerned
1 2 3 4 5 - Neutral
– Neither
Concerned
nor
unconcerned
6 7 8 9 10 -
Extremely
concerned
PERSONAL HEALTH CONCERNS
Question: Thinking
about the current
coronavirus situation, in
general, HOW
CONCERNED ARE YOU
PERSONALLY about
contracting the
virus? (Please answer
using the scale below)
(Base: Wave 24 data. All
respondents, 1,207 completed
surveys. Data collected Aug 21-
23, 2020)
71.5% 71.0%
last week

19. PERSONAL HEALTH CONCERNS (WAVES 1-24)
Question: Thinking about the current coronavirus situation, in general, HOW CONCERNED ARE YOU PERSONALLY about contracting
the virus? (Please answer using the scale below)
(Base: Waves 1-24. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202 and 1,207 completed surveys. Data
collected March 13-15, 20-22, 27-29, April 3-5, 10-12, 17-19, 24-26, May 1-3, 8-10, 15-17, 22-24, 29-31, June 5-7, 12-14, 19-21, 26-28, July 3-5, 10-12, 17-19, 24-26, July 31-Aug 2, Aug 7-9, 14-16, and 21-23, 2020)
62.8%
71.6%
75.6% 74.4% 74.0% 72.9%
70.4%
72.6% 71.9% 70.6% 69.8% 69.7%
67.3% 68.2%
69.7%
71.3% 72.1%
75.3%
72.5% 73.9%
71.6% 72.6%
71.0% 71.5%
21.3%
14.7%
12.5%
14.2% 13.4%
16.5% 16.1% 16.3% 17.3% 17.4%
19.9% 19.7% 19.3%
22.4%
18.9%
16.4% 16.4% 16.7% 15.7% 16.6%
18.3% 17.3% 16.7% 17.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
March
13-15
March
20-22
March
27-29
April
3-5
April 10-
12
April 17-
19
April 24-
26
May
1-3
May
8-10
May 15-
17
May 22-
24
May 29-
31
June
5-7
June 12-
14
June 19-
21
June 26-
28
July
3-5
July
10-12
July
17-19
July
24-26
Jly 31-
Aug 2
Aug
7-9
Aug
14-16
Aug
21-23
Concerned (6-10) Not concerned (0-4)

20. HEALTH CONCERNS (FAMILY & FRIENDS)
Question: Thinking
about the current
coronavirus situatio
n, in general,
how concerned are
you about your
FRIENDS OR
FAMILY contracting
the virus? (Please
answer using the
scale below)
(Base: Wave 24 data. All
respondents, 1,207
completed surveys. Data
collected Aug 21-23,
2020)
3.0%
2.0%
3.5% 3.6%
2.6%
9.4%
7.0%
14.0%
16.1%
11.9%
26.9%
0%
10%
20%
30%
40%
0 - Not at all
concerned
1 2 3 4 5 - Neutral –
Neither
Concerned
nor
unconcerned
6 7 8 9 10 -
Extremely
concerned
75.8%
75.1%
Last week

21. HEALTH CONCERNS (FAMILY & FRIENDS) (WAVES 1-24)
Question: Thinking about the current coronavirus situation, in general, how concerned are you about your FRIENDS OR FAMILY
contracting the virus? (Please answer using the scale below)
70.8%
79.7%
81.8%
83.4%
81.8%
79.3% 78.8% 77.3%
75.0%
77.2%
74.4% 74.7%
71.4%
73.1%
74.9%
77.2%
74.9%
79.9%
77.5% 78.6%
76.5% 77.1%
75.1% 75.8%
17.1%
8.7% 8.7% 8.1%
9.7%
11.7% 10.9%
13.6% 14.5% 14.4% 14.8% 15.8% 17.1% 17.5%
14.9% 13.7% 14.1% 12.6% 12.6% 13.3% 14.5% 13.1%
14.8% 14.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
March
13-15
March
20-22
March
27-29
April
3-5
April
10-12
April
17-19
April
24-26
May
1-3
May
8-10
May
15-17
May
22-24
May
29-31
June
5-7
June
12-14
June
19-21
June
26-28
July
3-5
July
10-12
July
17-19
July
24-26
Jly 31-
Aug 2
Aug
7-9
Aug
14-16
Aug
21-23
Concerned (6-10) Unconcerned (0-4)
(Base: Waves 1-24. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202 and 1,207 completed surveys. Data
collected March 13-15, 20-22, 27-29, April 3-5, 10-12, 17-19, 24-26, May 1-3, 8-10, 15-17, 22-24, 29-31, June 5-7, 12-14, 19-21, 26-28, July 3-5, 10-12, 17-19, 24-26, July 31-Aug 2, Aug 7-9, 14-16 and 21-23, 2020)

22. 7.8%
3.1% 3.7% 3.9% 3.2%
22.2%
8.1%
11.5% 11.6%
6.9%
17.9%
0%
10%
20%
30%
40%
0 - Not at
all
concerned
1 2 3 4 5 - Neutral
– Neither
Concerned
nor
unconcerned
6 7 8 9 10 -
Extremely
concerned
CONCERNS ABOUT PERSONAL FINANCES
Question: Thinking
about the current
coronavirus situation,
how concerned are y
ou about the impact it
may have on your
PERSONAL
FINANCES? (Please
answer using the
scale below)
(Base: Wave 24 data. All
respondents, 1,207 completed
surveys. Data collected Aug 21-
23, 2020)
56.0%
56.0%
last week

23. CONCERNS ABOUT PERSONAL FINANCES (WAVES 1-24)
Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on your PERSONAL
FINANCES? (Please answer using the scale below)
62.0%
70.2%
68.3%
71.1% 71.9%
67.6%
70.0%
66.5%
64.6% 64.5% 63.8%
61.7%
56.0%
59.1%
56.5%
60.1%
58.3%
59.9% 58.8%
57.1% 58.5%
56.7% 56.0% 56.0%
21.9%
13.0%
15.9% 14.6% 14.4%
18.6%
15.8%
18.0%
19.6% 18.4% 18.8%
23.0%
25.5%
24.0%
26.0%
22.7%
24.6%
20.9%
24.3%
22.4%
24.3% 23.2% 22.2% 21.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
March
13-15
March
20-22
March
27-29
April
3-5
April
10-12
April
17-19
April
24-26
May
1-3
May
8-10
May
15-17
May
22-24
May
29-31
June
5-7
June
12-14
June
19-21
June
26-28
July
3-5
July
10-12
July
17-19
July
24-26
Jly 31-
Aug 2
Aug
7-9
Aug
14-16
Aug
21-23
Concerned (6-10) Unconcerned (0-4)
(Base: Waves 1-24. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202 and 1,207 completed surveys. Data
collected March 13-15, 20-22, 27-29, April 3-5, 10-12, 17-19, 24-26, May 1-3, 8-10, 15-17, 22-24, 29-31, June 5-7, 12-14, 19-21, 26-28, July 3-5, 10-12, 17-19, 24-26, July 31-Aug 2, Aug 7-9, 14-16 and 21-23, 2020)

24. 1.3% 0.5%
1.9% 2.3% 1.6%
8.3% 8.6%
12.5%
19.4%
11.8%
31.9%
0%
10%
20%
30%
40%
0 - Not at
all
concerned
1 2 3 4 5 - Neutral
– Neither
Concerned
nor
unconcerned
6 7 8 9 10 -
Extremely
concerned
CONCERNS ABOUT NATIONAL ECONOMY
Question: Thinking
about the current
coronavirus situation,
how concerned are yo
u about the impact it
may have on the
NATIONAL
ECONOMY?
(Base: Wave 24 data. All
respondents, 1,207 completed
surveys. Data collected Aug 21-
23, 2020)
84.2% 81.9%
last
week

25. CONCERNS ABOUT NATIONAL ECONOMY (WAVES 1-24)
Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on the NATIONAL
ECONOMY?
80.8%
87.5%
85.5%
88.4% 87.5% 88.3% 87.4% 87.2%
84.3% 85.6%
83.4% 84.9%
82.0%
84.2% 83.9% 85.4% 84.4% 85.8% 85.7% 85.1% 85.0% 85.2%
81.9%
84.2%
7.9%
4.4% 6.0%
3.5%
6.1% 5.4% 5.3% 5.0%
7.3% 6.8% 5.7% 6.9% 8.8% 7.1% 6.8% 6.5% 6.4% 5.5% 5.6% 6.4% 6.4% 5.9% 6.7% 7.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
March
13-15
March
20-22
March
27-29
April
3-5
April
10-12
April
17-19
April
24-26
May
1-3
May
8-10
May
15-17
May
22-24
May
29-31
June
5-7
June
12-14
June
19-21
June
26-28
July
3-5
July
10-12
July
17-19
July
24-26
Jly 31-
Aug 2
Aug
7-9
Aug
14-16
Aug
21-23
Concerned (6-10) Unconcerned (0-4)
(Base: Waves 1-24. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202 and 1,207 completed surveys. Data
collected March 13-15, 20-22, 27-29, April 3-5, 10-12, 17-19, 24-26, May 1-3, 8-10, 15-17, 22-24, 29-31, June 5-7, 12-14, 19-21, 26-28, July 3-5, 10-12, 17-19, 24-26, July 31-Aug 2, Aug 7-9, 14-16 and 21-23, 2020)

26. MOST TALKED ABOUT CORONAVIRUS HOTSPOTS
Question: What are the THREE (3) U.S. travel
destinations (if any) that have been most
talked about as places with coronavirus
issues? (OPEN-ENDED QUESTION)
(Base: Wave 24 data. All respondents, 1,207 completed
surveys. Data collected Aug 21-23, 2020)
2.0%
2.1%
2.8%
3.1%
3.2%
3.5%
3.9%
4.2%
6.2%
6.2%
6.5%
7.9%
10.5%
29.8%
43.9%
57.4%
60.5%
0% 10% 20% 30% 40% 50% 60% 70%
Houston
Hawaii
Orlando
Seattle
Chicago
New Jersey
Washington
New Orleans
Georgia
Las Vegas
Miami
Los Angeles
Arizona
Texas
California
New York
Florida

27. MOST TALKED ABOUT CORONAVIRUS HOTSPOTS (WAVES 1-24)
Question: What are the THREE (3) U.S.
travel destinations (if any) that have
been most talked about as places
with coronavirus issues? (OPEN-
ENDED QUESTION)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Florida New York California Texas Arizona
(Base: Waves 1-24. All respondents, 1,201, 1,200, 1,201,
1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223,
1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200,
1,206, 1,224, 1,201, 1,202 and 1,207 completed surveys.
Data collected March 13-15, 20-22, 27-29, April 3-5, 10-
12, 17-19, 24-26, May 1-3, 8-10, 15-17, 22-24, 29-31,
June 5-7, 12-14, 19-21, 26-28, July 3-5, 10-12, 17-19,
24-26, July 31-Aug 2, Aug 7-9, 14-16 and 21-23, 2020)

28. IMPACT OF CORONAVIRUS ISSUES ON FUTURE INTENT TO VISIT
Question: When the coronavirus
situation is over, will you be less
likely to visit any of these
destinations because of their current
Coronavirus-related issues?
(Base: Wave 24 data. All respondents, 1,207 completed
surveys. Data collected Aug 21-23, 2020)
Yes, 32.1%
No, 42.2%
I don’t know,
25.7%
33.6%
last
week

29. 22.8%
24.2%
28.5%
29.6%
47.5%
47.6%
51.5%
52.8%
54.6%
56.8%
60.1%
61.9%
66.4%
66.7%
68.1%
70.3%
70.3%
71.5%
72.2%
72.3%
72.7%
76.3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Non-team outdoor recreation
Taking a road trip
Visiting friends and relatives
Going shopping
Staying in a hotel
Dining in a restaurant
Visiting an amusement park or other outdoor…
Staying in an Airbnb or home rental
Visiting a museum or other indoor attraction
Traveling for business reasons
Traveling in a taxi/Uber/Lyft
Traveling on a commercial airline
Sporting events - Small venue
Train travel (intercity travel - e.g., AMTRAK)
Go to a casino
Traveling outside the United States
Attending a performance
Attending a conference or convention
Traveling by bus or motor coach on a group tour
Intercity bus travel
Sporting events - Large venue
Traveling on a cruise line
PERCEIVED SAFETY OF TRAVEL ACTIVITIES
Question: At this
moment, how safe would
you feel doing each type
of travel activity?
(Base: Wave 24 data. All
respondents, 1,207 completed surveys.
Data collected Aug 21-23, 2020)
Top 2-Box Score: Percent Selecting Each as
“Somewhat Unsafe” or “Very Unsafe”

30. 56.6%
40%
45%
50%
55%
60%
65%
70%
75%
PERCEIVED SAFETY OF TRAVEL ACTIVITIES (WAVES 1-24 COMPARISON)
Question: At this
moment, how safe would
you feel doing each type
of travel activity?
% Somewhat unsafe or Very unsafe (AVERAGE SCORE FOR ALL ACTIVITES TESTED)
(Base: Waves 1-24. All respondents, 1,201,
1,200, 1,201, 1,216, 1,263, 1,238,
1,208, 1,204, 1,200, 1,212, 1,223,
1,257, 1,214, 1,214, 1,205, 1,231,
1,365, 1,213, 1,200, 1,206, 1,224,
1,201, 1,202 and 1,207 completed
surveys.
Increasing
Safety
Concerns
Decreasing
Safety
Concerns
Relapse to
Increasing
Safety
Concerns
Decreasing
Safety
Concerns

31. 22.8%
24.2%
28.5%
29.6%
47.5%
47.6%
51.5%
52.8%
54.6%
56.8%
60.1%
61.9%
66.4%
66.7%
68.1%
70.3%
70.3%
71.5%
72.2%
72.3%
72.7%
76.3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Non-team outdoor recreation
Taking a road trip
Visiting friends and relatives
Going shopping
Staying in a hotel
Dining in a restaurant
Visiting an amusement park or other outdoor…
Staying in an Airbnb or home rental
Visiting a museum or other indoor attraction
Traveling for business reasons
Traveling in a taxi/Uber/Lyft
Traveling on a commercial airline
Sporting events - Small venue
Train travel (intercity travel - e.g., AMTRAK)
Go to a casino
Traveling outside the United States
Attending a performance
Attending a conference or convention
Traveling by bus or motor coach on a group tour
Intercity bus travel
Sporting events - Large venue
Traveling on a cruise line
PERCEIVED SAFETY OF TRAVEL ACTIVITIES
Question: At this
moment, how safe would
you feel doing each type
of travel activity?
(Base: Wave 24 data. All
respondents, 1,207 completed surveys.
Data collected Aug 21-23, 2020)
Top 2-Box Score: Percent Selecting Each as
“Somewhat Unsafe” or “Very Unsafe”

32. 15.9%
3.8%
4.8%
5.4%
4.3%
17.1%
6.9%
11.0%
10.8%
4.3%
15.7%
0% 5% 10% 15% 20% 25%
0 - Not at all excited
1
2
3
4
5 - Neutral – Neither excited nor
unexcited
6
7
8
9
10 - Extremely excited
EXCITEMENT TO TRAVEL NOW
Question: Imagine that a good friend (or
close family member) asks you to take a
weekend getaway with them sometime in
the next month.
How excited would you be to go? (Assume
the getaway is to a place you want to visit)
(Base: Wave 24 data. All respondents, 1,207 completed
surveys. Data collected Aug 21-23, 2020)
48.7%
46.7%
last
week

33. 15.8%
2.8%
5.2%
6.4%
3.2%
22.3%
6.3%
10.0%
9.4%
6.8%
11.7%
0% 10% 20% 30%
0 - Not at all excited
1
2
3
4
5 - Neutral – Neither excited nor
unexcited
6
7
8
9
10 - Extremely excited
OPENNESS TO TRAVEL INFORMATION
Question: At this moment, how excited
are you in learning about new, exciting
travel experiences or destinations to visit?
(Base: Wave 24 data. All respondents, 1,207 completed
surveys. Data collected Aug 21-23, 2020)
44.2%
42.6%
last
week

34. Reality

35. 28.4%
24.4%
25.2%
11.1%
10.9%
I need a lot more time to be
ready to travel
I need a little more time to be
ready to travel
I'm ready to travel, but feel
some hesitation
I'm ready to travel, with no
hesitations
I'm already traveling
0% 10% 20% 30% 40%
TRAVEL STATE-OF-MIND
Question: When it comes to
getting back out and traveling
again, which best describes your
current state of mind? (Select
one)
(Base: Waves 12-13 and 15-24. All respondents, 1,257,
1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206,
1,224, 1,201, 1,202 and 1,207 completed surveys.
Data collected May 29-31, June 5-7, 19-21, 26-28, July
3-5, 10-12, 17-19, 24-26, July 31-Aug 2, Aug 7-9,
14-16 and 21-23, 2020)
22.0%
52.7%

36. TRAVEL STATE-OF-MIND
Question: When it comes to getting back out and traveling again, which best describes your current state of mind? (Select one)
22.0%
52.7%
0%
10%
20%
30%
40%
50%
60%
May 29-31 June 5-7 June 19-21 June 26-28 July 3-5 July 10-12 July 17-19 July 24-26 July 31-Aug 2 August 7-9 August 14-16 August 21-23
Fully ready Not ready
2.4X

37. AVOIDING TRAVEL UNTIL THE CORONAVIRUS BLOWS OVER
How much do you agree with the following statement?
Statement: I’m planning to avoid all travel until the Coronavirus situation blows over.
Historical data
61.1%
78.0%
82.8% 81.9%
81.9%
77.8%
73.8%
65.1%
64.8%
62.1%61.9%
59.3%
53.9%
47.8%
47.3%
49.4%
59.2%
55.3%
62.1%
58.5%
59.0%58.3% 59.2%
61.7%
18.6%
7.2%
4.9% 6.2% 6.5%
9.4%10.1%
15.7% 15.2%16.6%15.4%
21.2%
25.4%
30.0%31.2%
28.8%
19.6% 22.4%
17.8%
25.0%
20.8%
22.7%
20.0%
21.2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Agree or Strongly agree Disagree or Strongly disagree
Strongly
agree,
31.1%
Agree,
30.6%
Neutral
(neither agree
nor disagree),
17.1%
Disagree,
13.6%
Strongly
disagree, 7.7%
61.7%
Period of
significant
improvement Period of regression
(Base: Waves 1-24. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238,
1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365,
1,213, 1,200, 1,206, 1,224, 1,201, 1,202 and 1,207 completed surveys.

38. Historical data
53.1%
51.3% 51.2%
48.0% 48.2%
42.3% 41.8%
35.6%
44.0%
49.6%
46.0%
45.0%
39.7%
36.2% 35.7%
34.2%
38.0%
29.9%
34.5%
32.4%
29.8%
16.4%
20.7% 20.9%
23.1% 24.0%
30.3% 29.8% 31.2%
26.7% 25.6%
28.1% 28.2%
34.2%
38.0% 39.3%
41.4%40.0%
46.6%
42.9%
43.8%
47.2%
0%
10%
20%
30%
40%
50%
60% Agree or Strongly agree Disagree or Strongly disagree
EXPECTATIONS FOR TRAVELING IN THE FALL
Statement: I expect that I will be traveling in the Fall of 2020.

39. How much do you agree with the following statement?
Statement: I'm not traveling until there is a vaccine.
(Base: Waves 6-24. All respondents, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223,
1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201,
1,202 and 1,207 completed surveys.
Historical data
36.5% 35.2%
29.8%
35.3% 36.9% 36.9%
31.7% 31.8%
35.6%
37.0%
38.3%
44.1% 42.7%
44.2%44.5%
45.3%
42.5% 41.9%
43.6%
33.1% 32.6%
37.6%
32.1% 33.5% 33.4%
36.7%
41.2%
36.1% 36.8%
34.1%
28.5%
29.9%
25.6%
31.4%
26.9%
32.1%
27.1%
27.9%
0%
10%
20%
30%
40%
50%
60% Agree or Strongly agree Disagree or Strongly disagree
Strongly
agree,
22.8%
Agree,
20.8%
Neutral, 28.4%
Disagree,
16.4%
Strongly
disagree,
11.5%
WON’T TRAVEL WITHOUT VACCINE

40. Key Takeaways
• Travel enthusiasm is stuck in place, with about
1-in-4 Americans fully ready to travel and a
majority still opting out.
• By a 3-to-1 ratio, travelers report they won’t
travel until the pandemic blows over.
• The Fall travel season is increasingly at risk, and
few travelers (20%) believe the pandemic with
be resolved this year.
• On the bright side, the number of travelers
feeling the pandemic will worsen next month is
in decline. Still travelers are nearly twice as
likely to think next month will get worse than
better.
• Americans’ dramatically elevated levels of
concern about their health and finances appear
to be on a stable, unchanging course.

41. Travel in the Remainder
of 2020

42. UPCOMING TRAVEL PLANS
Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?
3.8%
8.9%
9.8%
10.7%
14.8%
10.2%
8.5%
12.0%
10.8%
24.7%
25.8%
0%
5%
10%
15%
20%
25%
30%
August September October November December January 2021 February 2021 March 2021 April 2021 Sometime later in
2021 (May-
December)
I have no plans to
travel right now
2020 2021
(Base: Waves 24. All respondents, 1,207 completed surveys. Data collected Aug 21-23, 2020)

43. UPCOMING TRAVEL PLANS
Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?
3.8%
8.9%
9.8%
10.7%
14.8%
10.2%
8.5%
12.0%
10.8%
24.7%
25.8%
0%
5%
10%
15%
20%
25%
30%
August September October November December January 2021 February 2021 March 2021 April 2021 Sometime later in
2021 (May-
December)
I have no plans to
travel right now
2020 2021
1/3 have travel
plans
(Base: Waves 24. All respondents, 1,207 completed surveys. Data collected Aug 21-23, 2020)

44. (Base: Waves 24. All respondents, 1,207 completed surveys. Data collected Aug 21-23, 2020)
UPCOMING TRAVEL PLANS
Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?
3.8%
8.9%
9.8%
10.7%
14.8%
10.2%
8.5%
12.0%
10.8%
24.7%
25.8%
0%
5%
10%
15%
20%
25%
30%
August September October November December January 2021 February 2021 March 2021 April 2021 Sometime later in
2021 (May-
December)
I have no plans to
travel right now
2020 2021
11.0%

45. UPCOMING TRAVEL PLANS
Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?
3.8%
8.9%
9.8%
10.7%
14.8%
10.2%
8.5%
12.0%
10.8%
24.7%
25.8%
0%
5%
10%
15%
20%
25%
30%
August September October November December January 2021 February 2021 March 2021 April 2021 Sometime later in
2021 (May-
December)
I have no plans to
travel right now
2020 2021
10.3%
(Base: Waves 24. All respondents, 1,207 completed surveys. Data collected Aug 21-23, 2020)

46. UPCOMING TRAVEL PLANS
Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?
3.8%
8.9%
9.8%
10.7%
14.8%
10.2%
8.5%
12.0%
10.8%
24.7%
25.8%
0%
5%
10%
15%
20%
25%
30%
August September October November December January 2021 February 2021 March 2021 April 2021 Sometime later in
2021 (May-
December)
I have no plans to
travel right now
2020 2021
of travelers will take a
leisure trip in a given month
44%
In normal times,
(Base: Waves 24. All respondents, 1,207 completed surveys. Data collected Aug 21-23, 2020)

47. 4.3%
12.6%
11.4%
8.8%
9.5%
4.9% 4.4% 4.7% 5.1%
21.3%
5.6%
7.4%
1.6%
3.6% 3.8% 4.7%
6.3% 5.8% 4.9%
7.4%
4.3%
29.8%
15.4%
12.4%
0%
10%
20%
30%
40%
August September October November December January 2021 February 2021 March 2021 April 2021 Sometime later
in 2021 (May-
December)
Sometime in
2022 or later
Never - I don't or
won't take a
road trip
Road trip Commercial airline
ROAD & AIR TRIPS EXPECTED
(Base: Wave 24 data. All respondents, 1,207 completed surveys. Data collected Aug 21-23, 2020)
Question: In what month do you expect you will take your
NEXT ROAD TRIP (Traveling in a personal automobile)?
Average road trip length = 326 miles
Average air trip length = 1,034 miles
Question: In what month do you expect you will take
your NEXT TRIP on a commercial airline?
2020 2021

48. UPCOMING TRAVEL PLANS
Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?
3.8%
8.9%
9.8%
10.7%
14.8%
10.2%
8.5%
12.0%
10.8%
24.7%
25.8%
0%
5%
10%
15%
20%
25%
30%
August September October November December January 2021 February 2021 March 2021 April 2021 Sometime later in
2021 (May-
December)
I have no plans to
travel right now
2020 2021
11.0%
(Base: Wave 24. All respondents, 1,207 completed surveys. Data collected Aug 21-23, 2020)

49. Question: Have the travel experiences
you are seeking changed as a direct
result of the Coronavirus situation?
HAS THE PANDEMIC CHANGED TRAVEL PRIORITIES
(Base: Respondents planning a trip in 2020, 409
completed surveys. Data collected August 21-23,
2020)
Yes, 49.1%
No, 44.7%
I don’t know,
6.2%

50. 16.3%
18.5%
19.9%
20.4%
22.1%
22.2%
23.4%
27.9%
28.1%
30.4%
30.7%
31.8%
37.4%
38.3%
38.5%
38.6%
52.3%
52.3%
54.1%
59.0%
60.9%
66.8%
67.1%
67.6%
0% 20% 40% 60% 80%
Bragging rights
Visiting large cities
Visiting cultural institutions
Visiting theme parks
Attend sporting events
Meeting new people
Luxury travel
Bucket list travel
Learning/education
Staying close to home
Cultural experiences
Budget travel
Adventure
Food/culinary experiences
New places I haven't visited before
Excitement and energy
Getting away from crowds
Escaping boredom
Enjoying nature
Escaping stress
Finding happiness
Relaxation
Spending time with loved ones
Having fun
Question: Thinking
about your travel during
the rest of the year,
what travel experiences
will you prioritize?
However you personally
define each, use the
scale provided to
indicate how you will
prioritize them.
PRIORITIZATION OF TRAVEL EXPERIENCES
(Base: Respondents planning a trip
in 2020, 409 completed surveys.
Data collected August 21-23,
2020)
Top 2 Box Score: Essential or High Priority

51. Question: What ONE
EXPERIENCE do you most
want to have on your trip(s)
later this year?
SINGLE MOST DESIRED TRAVEL EXPERIENCES
(Base: Respondents planning a trip in 2020,
360 completed surveys. Data collected
August 21-23, 2020)
1.9%
2.0%
2.5%
2.8%
2.8%
3.8%
4.3%
4.4%
4.5%
5.2%
5.5%
8.7%
11.8%
14.8%
16.4%
0% 5% 10% 15% 20%
Visit an urban/iconic city
Outdoor activities
Backpacking/hiking/camping
Escape from it all/freedom
Amusement parks
Immersion in nature
Enjoy beach, sand and sun
Culinary experiences
Visit a national park/see natural wonders
Explore new cultures and things
Take a cruise
Go on a journey
Have fun and be happy
Relax and have peace of mind
Spend time with loved ones

52. Question: Which of the following types of destinations do you expect to visit later this year? (Select all that apply)
TYPES OF TRIPS LATER IN 2020
(Base: Respondents planning a trip in 2020, 409 completed surveys. Data collected August 21-23, 2020)
42.0%
37.8%
34.8%
27.8%
25.2%
23.6%
17.5%
14.2% 13.3%
6.4% 6.3%
0%
10%
20%
30%
40%
50%
Beach
destinations
Cities Small towns Mountain
destinations
U.S. National
Parks
State, county
or regional
parks
Theme parks Campground Desert
destinations
RV or
motorhome
trip
Cruise trip
18.2% on
June 8th

53. Question: On your NEXT LEISURE
TRIP, how likely is it that your primary
destination will be one you have
visited before?
REPEAT VISITATION
(Base: Respondents planning a trip in 2020, 409
completed surveys. Data collected August 21-23,
2020)
26.1% 29.8%
34.7%
40.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
June 12-14 August 21-23
Likely Very likely
60.8%
70.5%

54. Question: Which of these activities do
you MOST WANT TO DO while
traveling later this year? (Select as
many as FIVE (5))
MOST DESIRED TRIP ACTIVITIES LATER IN 2020
(Base: Respondents planning a trip in 2020, 409
completed surveys. Data collected August 21-23,
2020)
6.4%
7.1%
9.8%
9.8%
10.8%
11.7%
11.8%
12.7%
13.0%
13.1%
14.8%
15.2%
17.8%
22.7%
30.0%
33.8%
39.8%
46.3%
0% 20% 40% 60%
Performances, plays or theater
Meet new people
Boating, sailing or water sports
Attend a sporting event
Get a massage or spa treatment
Camping
Museums
Theme parks
Go to bars or nightclubs
Fishing or hunting
Shopping (retail stores)
Gambling in a casino
Romantic experiences with my partner
Hiking
Beach activities
Sightseeing
Dine out in restaurants
Hang out with friends/family

55. Question: Will any of your trips later
this year be REGIONAL TRIPS
(traveling at most 200 miles from
your home)?
REGIONAL TRIPS IN 2020
(Base: Respondents planning a trip in 2020, 407
completed surveys. Data collected August 21-23,
2020)
Yes, 53.9%No, 28.5%
I don't know,
17.6%
45.5% say ALL
their remaining
2020 trips will
be regional

56. • Expect the coronavirus situation to get better in the next month and that the situation will be
resolved by the end of the year
• Are less likely to perceive travel activities as unsafe and are confident that they can travel
safely right now
• Are excited about near-term travel and open to learning about new travel experiences
• Have recently dined in a restaurant and visited an outdoor attraction
• A staycation would include an overnight trip and visiting attractions
• Would feel happy if they saw an ad promoting tourism to their community and are more
open to having travelers visit right now
• Feel that a having a scheduled vacation and planning a vacation in the next six months
would bring them happiness
THOSE WITH TRIP PLANS THIS YEAR

57. Staycations

58. Question: Are you likely to take any
STAYCATIONS later this year?
LIKELIHOOD OF TAKING A STAYCATION IN 2020
(Base: All respondents, 1,207 completed surveys.
Data collected August 21-23, 2020) Yes, 33.0%
No, 39.8%
I don't know,
27.2%

59. Question: Which best describes the
type of staycation you would be most
likely to take? (Select one to complete
the sentence below)
For me, a staycation would be
____________
WHAT A STAYCATION LOOKS LIKE
(Base: Respondents likely to take a staycation in
2020, 382 completed surveys. Data collected
August 21-23, 2020)
0.4%
21.9%
25.5%
52.2%
0% 20% 40% 60%
None of these. I will not
take a staycation.
Spending time enjoying
the broader region or
area in which I live
Spending time enjoying
my community
Simply not traveling
(staying mostly at home)

60. Question: If you were to take a
staycation, which of the following
would it most likely include? (Select
all that apply)
STAYCATION COMPONENTS
(Base: Respondents likely to take a staycation in
2020, 382 completed surveys. Data collected
August 21-23, 2020)
20.1%
5.1%
16.1%
16.3%
17.7%
23.6%
25.4%
29.4%
41.7%
0% 20% 40% 60%
NONE OF THESE
Bars and nightlife
Staying in a hotel, motel or
inn in my area
Museums and attractions
Overnight trips in my area
Having friends or family come
visit me
Restaurants
Taking a road trip(s) (50 miles
or more from my home)
Day trips to area attractions

61. P A G E 6 1
Key Takeaways
•The top experiential priorities for travelers
this Fall will be spending time with loved
ones, enjoying nature and getting away
from crowds.
•Half of American travelers believe that their
travel priorities have been changed by the
pandemic.
•Beach destinations remain the most desired
destination type
•1-in-4 travelers planning to venture out this
Fall will only take regional trips. 1-in-3 are
likely to staycation, the majority of which
will simply be staying at home, rather than
enjoying traditional travel activities.

62. Restaurants & Outdoor Attractions
in the Time of COVID-19

63. How much do you agree with the following statement?
Statement: I still feel comfortable going out in my community to restaurants, local attractions and undertaking local activities.
(Base: Waves 1-24. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238,
1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365,
1,213, 1,200, 1,206, 1,224, 1,201, 1,202 and 1,207 completed surveys
Historical data
50.8%
28.8%
22.3% 19.7%
21.7%
28.4%28.2%
30.6%31.0%32.2%
32.8%34.5%
39.2%
41.6%42.1%
36.7%36.6%
34.2% 34.6%36.9%36.3%
38.5% 39.9% 39.4%
22.4%
49.0%
60.0% 60.2%
58.4%
49.2%
46.7%
43.6% 44.5%
42.0%
40.3%39.7%
34.3%
33.5% 34.7%
37.9%
39.6%41.6%
39.1%38.8%
38.7%
37.3%
33.0%
35.2%
0%
10%
20%
30%
40%
50%
60%
70%
Agree or Strongly agree Disagree or Strongly disagree
Strongly
agree,
13.5%
Agree,
25.9%
Neutral
(neither
agree nor
disagree),
25.4%
Disagree,
20.9%
Strongly
disagree,
14.3%
COMFORT ENJOYING HOME COMMUNITY

65. Question: Have you dined out in a
restaurant in the past two months?
DINING IN RESTAURANTS
(Base: All respondents, 1,196 completed surveys.
Data collected August 21-23, 2020)
Yes, 49.4%No, 50.6%

66. Question: Please think about your
most recent experience dining in a
restaurant. Did you dine indoors or
outdoors?
TYPE OF DINING EXPERIENCE
(Base: Respondents dining out at a restaurant in the
past 2 months, 588 completed surveys. Data
collected August 21-23, 2020)
Indoors,
62.3%
Outdoors,
37.7%

67. Question: In general, how safe did
you feel during your most recent
restaurant dining experience?
PERCEIVED SAFETY OF DINING EXPERIENCE
(Base: Respondents dining out at a restaurant in the
past 2 months, 589 completed surveys. Data
collected August 21-23, 2020)
1.0%
3.6%
24.7%
44.1%
26.5%
0% 10% 20% 30% 40% 50%
Very unsafe
Unsafe
Neutral (neither safe nor
unsafe)
Safe
Very safe
70.7%

68. Question: Which of the following (if
any) describe why you haven’t dined
at a restaurant in the past two
months?
REASONS FOR NOT DINING OUT (PAST 2 MONTHS)
(Base: Respondents not dining out at a restaurant in
the past 2 months, 607 completed surveys. Data
collected August 21-23, 2020)
5.8%
11.3%
13.7%
15.8%
18.1%
33.5%
43.4%
47.2%
64.2%
0% 20% 40% 60% 80%
NONE OF THESE
I don't trust how the food is
prepared
My partner/family/friends don’t
want to
Dining out is not currently allowed in
my community
I don’t trust restaurant staff to act
responsibly
I don’t trust other diners to act
responsibly
Takeout is safer
Concern about social distancing
General COVID-related safety
concerns

70. Question: Have you visited an
outdoor attraction (e.g., zoo, gardens,
parks, amusement parks, etc.) in the
past two months?
VISITING OUTDOOR ATTRACTIONS
(Base: All respondents, 1,201 completed surveys.
Data collected August 21-23, 2020)
Yes, 20.5%
No, 79.5%

71. Question: In general, how safe did
you feel during your most recent visit
to an outdoor attraction?
PERCEIVED SAFETY OF VISITING OUTDOOR ATTRACTION
(Base: Respondents visiting an outdoor attractions in
the past 2 months, 244 completed surveys. Data
collected August 21-23, 2020)
2.4%
2.1%
18.5%
43.7%
33.3%
0% 10% 20% 30% 40% 50%
Very unsafe
Unsafe
Neutral (neither safe nor
unsafe)
Safe
Very safe
77.0%

72. Question: Which of the following (if
any) describe why you haven’t
visited an outdoor attraction in the
past two months?
REASONS FOR NOT VISITING AN OUTDOOR ATTRACTION (PAST 2 MONTHS)
(Base: Respondents not visiting an outdoor
attractions in the past 2 months, 957 completed
surveys. Data collected August 21-23, 2020)
18.8%
11.1%
13.2%
13.5%
30.2%
38.6%
52.3%
0% 20% 40% 60%
NONE OF THESE
It is not allowed in my
community
I don’t trust attraction staff to
act responsibly
My partner/family/friends
don’t want to
I don’t trust other visitors to act
responsibly
Concern about social
distancing
General COVID-related safety
concerns

73. P A G E 7 3
Key Takeaways
• About half of American travelers have dined out in a restaurant
in the past 2 months. Nearly two-thirds of this activity was
indoors, rather than al fresco dining.
• The majority of those dining in restaurants felt safe doing so.
• While only one-in-five travelers have visited an outdoor attraction
at some point in the past 2 months, the majority of them reported
feeling safe during their experience.
• The most common deterrents to dining in restaurants and visiting
outdoor attractions are general COVID related concerns,
particularly social distancing, as well as concern about the
behavior of others.

74. Uncertainty &
School Re-openings

75. Question: Do you expect that your
child/children's school will be open
this Fall for in-person education?
EXPECTATIONS FOR IN-PERSON EDUCATION THIS FALL
(Base: Respondents with school-aged children they
travel with, 304 and 302 completed surveys. Data
collected July 31-Aug 2 and August 21-23, 2020)
40.3%
55.9%
33.2%
26.6%
23.8%
13.8%
0%
10%
20%
30%
40%
50%
60%
July 31-Aug 2 August 21-23
Yes No I don't know

76. Question: Has uncertainty about
whether or not your child/children's
school will be open for in-person
education made you more or less
likely to travel this Fall?
SCHOOL UNCERTAINTY AND TRAVEL EXPECTATIONS
(Base: Respondents with school-aged children they
travel with, 304 and 302 completed surveys. Data
collected July 31-Aug 2 and August 21-23, 2020)
Much more
likely, 17.0%
More likely,
20.2%
Neutral -
Neither more
nor less likely,
42.4%
Less likely,
13.5%
Much less
likely, 6.9%

77. Key Takeaways
• Over half of parents with school-age expect
that their children’s school will open for in-
person education this Fall.
• Well over a third of parents say they are
more likely to travel this Fall travel due to
the uncertainty around schools re-opening.
• Interestingly, those certain that their kids
will have in-person education this school
year were more apt to say that they were
likelier to travel this Fall.

78. Aspiring
St Pete/Clearwater Visitors
• ~13% likely to visit in the next 3 years
• More optimistic about the pandemic improving
• More travel ready than average, but 44% still need
more time to consider traveling
• Half say they are going to take more road trips and
travel more regionally
• Half say discounts can motivate them right now
• 60% say having a vacation scheduled would make
them happy and give them something to look
forward to
• More into new destinations than others and
desiring of a “journey”
• Really want to prioritize having fun when they travel

79. Next/Ongoing
Updates
• Key Findings to Know released via email every
Monday morning
• Complete Report of Findings sent (and
dashboard updated) by each Tuesday morning
• Online Presentation of Findings every Tuesday
at 8:00am PST/11:00am EST
• Shareable infographics and gifs on social
media

80. THANK YOU