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9/27 National & Florida Hispanic Mobile Poll

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Latest Results from the Florida International University and Adsmovil Hispanic Mobile poll including Voter Intent and Issue Tracker

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9/27 National & Florida Hispanic Mobile Poll

  1. 1. National, Florida & Miami-Dade County Hispanic Mobile Tracker September 19-26, 2016
  2. 2. • Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform. Over the past several years, it has relied extensively on this type of polling to conduct market public opinion studies that inform its advertising strategies. • Through its geo-location platform, respondents are identified nationwide from Adsmóvil’s database of over 32 million self identified Latinos. • Each sample is non-random but is independently drawn. • Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related to the ongoing presidential election campaign in the United States. • Adsmovil signed an MOU with FIU’s School of International and Public Affairs to jointly poll through the duration of the 2016 presidential election. The polls are conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s Gordon Institute for Public Policy. • The result is the New Latino Voice. Background and Methodology
  3. 3. • Survey conducted daily during the week of September 19-26, 2016. • Banner Advertising Platform and geo-location of respondents nationwide • Sample size for Question A: 1675 • Sample size for Question B: 1317 • Sample size for Florida: 1432 • Sample size for Miami-Dade: 309 • To date over 200,000 Latinos have responded to the New Latino Voice. Technical Information
  4. 4. QUESTION ONE If the elections were held today for whom would you vote?
  5. 5. 5 SURVEY A
  6. 6. 6 4521 62.3 64.9 64.4 67.4 68.2 77.4 74 74.7 76.2 75.2 78.8 80.1 81.1 76.7 76 74.6 74.7 75.8 74.5 76.8 75.2 75.4 25.9 23.3 23.2 18.6 16.7 8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.1 11.2 10.2 12.5 13 14.3 12.5 13.6 10.411.8 11.9 12.4 13.9 15.1 14 16.5 17.3 16.1 17.2 14.1 13.3 11.7 16.2 12.8 15.2 12.8 11.2 11.2 10.7 11.2 14.2 If the presidential elections were held today for whom would you vote? Clinton Other Trump
  7. 7. 7 75.4% 10.4% 14.2% Clinton Other Trump If the elections were held today for whom would you vote?
  8. 8. 8 75.7% 75.0% 9.4% 11.7% 14.9% 13.3% Male Female If the elections were held today for whom would you vote? Clinton Other Trump
  9. 9. 9 65.8% 77.0% 79.0% 67.1% 20.7% 10.9% 5.3% 12.2%13.5% 12.1% 15.7% 20.7% 18-24 25-44 45-64 +65 If the elections were held today for whom would you vote? Clinton Other Trump
  10. 10. 10
  11. 11. What are the principal issues facing the USA? QUESTION TWO
  12. 12. 12 Survey B
  13. 13. 1318.8 18.6 18.6 18.6 20.3 18.1 16.5 22.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1 19.9 17.7 21.1 22.6 22.8 19.5 5.3 5.1 5.1 5.6 3.6 5.1 5 5.6 6.7 6.9 5.8 5.7 3.2 6.2 5.4 5 5.6 4.5 4.1 5.9 6.3 6.1 14.2 15.3 16.3 17 16.5 18.6 17.6 19.5 16.1 13.1 14.3 15 16.2 15.5 13.7 14 16.7 16.5 14.9 13.3 12.8 13.8 19.7 21.9 23.1 23.7 26 24.3 23.2 22.8 22 19.1 22.8 22.8 20.1 20.7 22 24.6 22.1 24.8 24.6 22.4 23.2 23.6 18.7 14.7 12.3 11.6 11.8 12.6 15 8.2 10.4 12.2 11.4 11.7 13.2 12.6 9.9 11.2 12.7 12.3 12.9 11.5 11.3 9.4 14.6 14.1 13.9 12.4 11.7 12.4 13.5 12 13.5 10.4 11.4 11.6 11.7 10.8 11.8 11.7 10.4 12.1 11.6 11.8 13 10.6 8.6 10.3 10.8 11.1 10 8.8 9.2 9.7 10.6 20.5 15.9 15 17.7 16.2 18.2 15.4 12.7 12.1 10.7 12.5 10.8 16.9 April 11-15 April 23-30 May 10-16 May 24- June 1 June 6-12 June 20-26 July 5-17 July 26-31 Aug 8-15 Aug 23-29 Sep 5-12 Principal Issue Economy Education Employment Immigration Other Health Security
  14. 14. 14 10.3 10.8 11.1 10 8.8 9.2 9.7 10.6 20.5 15.9 15 17.7 16.2 18.2 15.4 12.7 12.1 10.7 12.5 10.8 16.9 21.9 23.1 23.7 26 24.3 23.2 22.8 22 19.1 22.8 22.8 20.1 20.7 22 24.6 22.1 24.8 24.6 22.4 23.223.6 18.6 18.6 18.6 20.3 18.1 16.5 22.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1 19.9 17.7 21.1 22.6 22.8 19.5 Principal Issue Security Immigration Economy
  15. 15. 15 19.5% 6.1% 13.8% 23.6% 9.4% 10.6% 16.9% Economy Education Employment Immigration Other Health Security Principal Issue
  16. 16. 16 22.3% 16.5% 6.6% 5.4% 12.9% 14.9% 21.5% 25.9% 8.7% 10.2% 9.8% 11.5% 18.2% 15.5% Male Female Principal Issue Economy Education Employment Immigration Other Health Security
  17. 17. 17 16.6% 18.4% 23.9% 17.9% 8.3% 5.5% 6.5% 4.1% 14.1% 14.0% 10.8% 20.0% 25.9% 25.2% 23.0% 15.2% 16.1% 8.8% 5.4% 12.4% 7.3% 9.6% 13.6% 12.4% 11.7% 18.5% 16.8% 17.9% 18-24 25-44 45-64 +65 Principal Issue Economy Education Employment Immigration Other Health Security
  18. 18. 18 14.8% 16.1% 21.4% 19.5% 19.9% 7.4% 2.5% 4.2% 7.5% 7.4% 25.9% 21.2% 13.8% 12.0% 9.1% 19.8% 24.6% 31.3% 21.3% 15.3% 13.6% 11.0% 4.9% 10.6% 12.5% 12.3% 10.2% 9.1% 9.5% 17.0% 6.2% 14.4% 15.4% 19.5% 18.8% Elementary Middle High Undergraduate Graduate Principal Issue Economy Education Employment Immigration Other Health Security
  19. 19. Florida Week of September 19-26, 2016
  20. 20. 20 76.4 75.7 75.3 74.6 73 77.4 74.6 58.3 10.7 10.7 12.1 12.3 13.3 13.6 13.4 12.412.9 13.6 13 13.1 13.7 9.1 11.9 29.3 July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30-Sep 5 Sep5-12 Sep 19-26 If the elections were held today for whom would you vote? Florida Clinton Other Trump
  21. 21. 21 58.3% 12.4% 29.3% Clinton Other Trump If the elections were held today for whom would you vote?
  22. 22. 22 64.1% 53.6% 12.0% 12.8% 23.9% 33.6% Male Female If the elections were held today for whom would you vote? Clinton Other Trump
  23. 23. 23 57.4% 68.2% 58.2% 47.1% 23.8% 12.8% 8.6% 8.6% 18.8% 19.0% 33.3% 44.3% 18-24 25-44 45-64 65 If the elections were held today for whom would you vote? Clinton Other Trump
  24. 24. Miami-Dade County Sept 19-26, 2016
  25. 25. 25 73.9 71 72.7 61.3 7.8 13.6 13.2 13.1 18.3 15.4 14.1 25.5 Aug 22-30 Aug 30-Sep 5 Sep 5-12 Sept 19-26 If the elections were held today for whom would you vote? Clinton Other Trump
  26. 26. 26 61.3% 13.1% 25.5% Clinton Other Trump If the elections were held today for whom would you vote?
  27. 27. 27 66.7% 54.2% 6.4% 22.0% 26.9% 23.7% Male Female If the elections were held today for whom would you vote? Clinton Other Trump
  28. 28. 28 50.0% 61.5% 66.7% 57.9% 27.3% 10.3% 10.5% 10.5% 22.7% 28.2% 22.8% 31.6% 18-24 25-44 45-64 +65 If the elections were held today for whom would you vote? Clinton Other Trump
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. adsmovil.com contacto@adsmovil.com @adsmovil

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