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National & Florida
Hispanic Mobile Tracker
August 30-Sept. 5, 2016
• Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies.
• Through its geo-location platform, respondents are identified nationwide from
Adsmóvil’s database of over 32 million self identified Latinos.
• Each sample is non-random but is independently drawn.
• Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the
donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States.
• Adsmovil signed an MOU with FIU’s School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s
Gordon Institute for Public Policy.
• The result is the New Latino Voice.
Background and
Methodology
• Survey conducted daily during the week of August 23-30, 2016.
• This is the 22st consecutive week of our poll
• Banner Advertising Platform and geo-location of respondents
nationwide
• Sample size for Question A: 2564
• Sample size for Question B: 3368
• Sample size for Florida: 2076
• Sample size for Miami-Dade: 921
• To date over 200,000 Latinos have responded to the New Latino
Voice.
Technical Information
QUESTION ONE
If the elections were held today for whom would you vote?
5
SURVEY A
6
4521
62.3
64.9 64.4
67.4 68.2
77.4
74 74.7 76.2 75.2
78.8 80.1 81.1
76.7 76 74.6 74.7 75.8 74.5
76.8
25.9
23.3 23.2
18.6
16.7
8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.1
11.2 10.2
12.5 13 14.3 12.511.8 11.9 12.4 13.9 15.1 14
16.5 17.3 16.1 17.2
14.1 13.3 11.7
16.2
12.8
15.2
12.8 11.2 11.2
10.7
April 11-
15
April 18-
22
April 23-
30
May 3-9 May 10-
16
May 17-
23
May 24-
June 1
Jun 2-5 June 6-
12
June 13-
19
June 20-
26
June 27-
July 4
July 5-17 July 18-
25
July 26-
31
Aug 1-7 Aug 8-15 Aug 16-
22
Aug 23-
29
Aug 30-
Sept 5
If the presidential elections were held today for whom would you vote?
Clinton Other Trump
7
76.8%
12.5% 10.7%
Clinton Other Trump
If the elections were held today for whom would you vote?
8
76.2% 77.4%
11.0%
14.1%12.8%
8.5%
Male Female
If the elections were held today for whom would you vote?
Clinton Other Trump
9
71.8%
78.6% 80.1%
60.8%
20.2%
13.3%
8.6%
12.9%
7.9% 8.1%
11.2%
26.3%
18-24 25-44 45-64 65+
If the elections were held today for whom would you vote?
Clinton Other Trump
What are the principal issues facing the
USA?
QUESTION TWO
11
Survey B
12
18.8 18.6 18.6 18.6 20.3 18.1 16.5
22.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1 19.9 17.7 21.1 22.6
5.3 5.1 5.1 5.6 3.6 5.1 5
5.6 6.7
6.9 5.8 5.7 3.2 6.2 5.4 5
5.6
4.5
4.1
5.9
14.2 15.3 16.3 17 16.5 18.6
17.6
19.5
16.1
13.1 14.3 15
16.2
15.5 13.7 14
16.7
16.5
14.9
13.3
19.7 21.9 23.1 23.7 26 24.3
23.2
22.8
22
19.1
22.8 22.8
20.1
20.7 22 24.6
22.1
24.8 24.6 22.4
18.7 14.7 12.3 11.6 11.8 12.6
15
8.2
10.4
12.2
11.4 11.7
13.2
12.6 9.9
11.2
12.7 12.3 12.9 11.5
14.6 14.1 13.9 12.4 11.7 12.4 13.5 12 13.5
10.4
11.4 11.6
11.7
10.8
11.8
11.7
10.4 12.1 11.6 11.8
8.6 10.3 10.8 11.1 10 8.8 9.2 9.7 10.6
20.5
15.9 15 17.7 16.2 18.2 15.4 12.7 12.1 10.7 12.5
April 11-
15
April 18-
22
April 23-
30
May 3-9 May 10-
16
May 17-
23
May 24-
June 1
June 2-5 June 6-12 June 13-
19
June 20-
26
June 27-
July 4
July 5-17 July 18-25 July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30-
Sept 5
Principal Issue
Economy Education Employment Immigration Other Health Security
13
8.6
10.3 10.8 11.1
10
8.8 9.2 9.7
10.6
20.5
15.9
15
17.7
16.2
18.2
15.4
12.7
12.1
10.7
12.5
19.7
21.9
23.1
23.7
26
24.3
23.2 22.8
22
19.1
22.8 22.8
20.1
20.7
22
24.6
22.1
24.8 24.6
22.4
18.8 18.6 18.6 18.6
20.3
18.1
16.5
22.1
20.6
17.8
18.5 18.2 17.9 17.9
19
18.1
19.9
17.7
21.1
22.6
April
11-15
April
18-22
April
23-30
May 3-9May 10-
16
May 17-
23
May 24-
June 1
June 2-
5
June 6-
12
June
13-19
June
20-26
June
27-July
4
July 5-
17
July 18-
25
July 26-
31
Aug 1-7 Aug 8-
15
Aug 16-
22
Aug 23-
29
Aug 30-
Sept 5
Principal Issue
Security Immigration Economy
14
22.6%
5.9%
13.3%
22.4%
11.5% 11.8%
12.5%
Economy Education Employment Immigration Other Health Security
Principal Issue
15
25.2% 19.4%
6.2%
5.5%
12.0%
14.9%
22.6%
22.2%
10.9%
12.2%
10.8% 13.0%
12.4% 12.7%
Male Female
Principal Issue
Economy Education Employment Immigration Other Health Security
16
26.3% 21.4% 25.9%
15.9%
7.2%
5.8%
6.7%
2.6%
9.1%
13.0%
13.7%
18.5%
18.4% 25.6%
21.7%
14.8%
16.0% 10.8% 7.6%
19.0%
10.5% 10.9% 12.7%
15.1%
12.4% 12.7% 11.7% 14.0%
18-24 25-44 45-64 65+
Principal Issue
Economy Education Employment Immigration Other Health Security
17
19.9% 18.8% 20.9% 24.2% 24.1%
4.5% 1.9% 3.6%
6.6% 10.1%
16.5%
15.3% 13.3%
12.8% 12.1%
20.6% 26.8%
31.1% 20.0% 14.4%
13.7% 11.9%
9.5%
10.5% 15.6%
14.4% 11.9% 9.9% 12.3% 12.0%
10.3% 13.4% 11.7% 13.6% 11.8%
Elementary Middle High Undergraduate Graduate
Principal Issue
Economy Education Employment Immigration Other Health Security
Florida
Week of August 30-September 5, 2016
19
76.4 75.7 75.3 74.6 73
77.4
10.7 10.7 12.1 12.3 13.3 13.612.9 13.6 13 13.1 13.7
9.1
July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30-Sep 5
If the elections were held today for whom would you vote?
(Florida)
Clinton Other Trump
20
77.4%
13.6%
9.1%
Clinton Other Trump
If the elections were held today for whom would you vote?
(Florida)
Clinton Other Trump
21
74.9%
79.2%
12.2%
14.6%12.9%
6.2%
Male Female
If the elections were held today for whom would you vote? (Florida)
Clinton Other Trump
22
66.5%
78.7% 80.4%
68.3%
25.9%
14.8%
8.6%
13.2%
7.6% 6.5%
11.0%
18.5%
18-24 25-44 45-64 65
If the elections were held today for whom would you vote?
(Florida)
Clinton Other Trump
Miami-Dade County
August 30-Sept 5, 2016
24
73.9
71
7.8
13.6
18.3 15.4
Aug 22-30 Aug 30-Sep 5
If the elections were held today for whom would you vote?
(Miami-Dade County)
Clinton Other Trump
25
71.0%
13.6% 15.4%
Clinton Other Trump
If the elections were held today for whom would you vote?
(Miami-Dade County)
Clinton Other Trump
26
68.9%
72.8%
11.3%
15.5%
19.8%
11.7%
Male Female
If the elections were held today for whom would you vote?
(Miami-Dade County)
Clinton Other Trump
27
68.2%
73.1% 72.0%
62.9%
22.7%
12.9% 11.2%
16.9%
9.1%
14.1%
16.8%
20.2%
18-24 25-44 45-64 65
If the elections were held today for whom would you vote?
(Miami-Dade County)
Clinton Other Trump
28
29
30
adsmovil.com contacto@adsmovil.com @adsmovil

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9/5 National & Florida Hispanic Mobile Poll

  • 1. National & Florida Hispanic Mobile Tracker August 30-Sept. 5, 2016
  • 2. • Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform. Over the past several years, it has relied extensively on this type of polling to conduct market public opinion studies that inform its advertising strategies. • Through its geo-location platform, respondents are identified nationwide from Adsmóvil’s database of over 32 million self identified Latinos. • Each sample is non-random but is independently drawn. • Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related to the ongoing presidential election campaign in the United States. • Adsmovil signed an MOU with FIU’s School of International and Public Affairs to jointly poll through the duration of the 2016 presidential election. The polls are conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s Gordon Institute for Public Policy. • The result is the New Latino Voice. Background and Methodology
  • 3. • Survey conducted daily during the week of August 23-30, 2016. • This is the 22st consecutive week of our poll • Banner Advertising Platform and geo-location of respondents nationwide • Sample size for Question A: 2564 • Sample size for Question B: 3368 • Sample size for Florida: 2076 • Sample size for Miami-Dade: 921 • To date over 200,000 Latinos have responded to the New Latino Voice. Technical Information
  • 4. QUESTION ONE If the elections were held today for whom would you vote?
  • 6. 6 4521 62.3 64.9 64.4 67.4 68.2 77.4 74 74.7 76.2 75.2 78.8 80.1 81.1 76.7 76 74.6 74.7 75.8 74.5 76.8 25.9 23.3 23.2 18.6 16.7 8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.1 11.2 10.2 12.5 13 14.3 12.511.8 11.9 12.4 13.9 15.1 14 16.5 17.3 16.1 17.2 14.1 13.3 11.7 16.2 12.8 15.2 12.8 11.2 11.2 10.7 April 11- 15 April 18- 22 April 23- 30 May 3-9 May 10- 16 May 17- 23 May 24- June 1 Jun 2-5 June 6- 12 June 13- 19 June 20- 26 June 27- July 4 July 5-17 July 18- 25 July 26- 31 Aug 1-7 Aug 8-15 Aug 16- 22 Aug 23- 29 Aug 30- Sept 5 If the presidential elections were held today for whom would you vote? Clinton Other Trump
  • 7. 7 76.8% 12.5% 10.7% Clinton Other Trump If the elections were held today for whom would you vote?
  • 8. 8 76.2% 77.4% 11.0% 14.1%12.8% 8.5% Male Female If the elections were held today for whom would you vote? Clinton Other Trump
  • 9. 9 71.8% 78.6% 80.1% 60.8% 20.2% 13.3% 8.6% 12.9% 7.9% 8.1% 11.2% 26.3% 18-24 25-44 45-64 65+ If the elections were held today for whom would you vote? Clinton Other Trump
  • 10. What are the principal issues facing the USA? QUESTION TWO
  • 12. 12 18.8 18.6 18.6 18.6 20.3 18.1 16.5 22.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1 19.9 17.7 21.1 22.6 5.3 5.1 5.1 5.6 3.6 5.1 5 5.6 6.7 6.9 5.8 5.7 3.2 6.2 5.4 5 5.6 4.5 4.1 5.9 14.2 15.3 16.3 17 16.5 18.6 17.6 19.5 16.1 13.1 14.3 15 16.2 15.5 13.7 14 16.7 16.5 14.9 13.3 19.7 21.9 23.1 23.7 26 24.3 23.2 22.8 22 19.1 22.8 22.8 20.1 20.7 22 24.6 22.1 24.8 24.6 22.4 18.7 14.7 12.3 11.6 11.8 12.6 15 8.2 10.4 12.2 11.4 11.7 13.2 12.6 9.9 11.2 12.7 12.3 12.9 11.5 14.6 14.1 13.9 12.4 11.7 12.4 13.5 12 13.5 10.4 11.4 11.6 11.7 10.8 11.8 11.7 10.4 12.1 11.6 11.8 8.6 10.3 10.8 11.1 10 8.8 9.2 9.7 10.6 20.5 15.9 15 17.7 16.2 18.2 15.4 12.7 12.1 10.7 12.5 April 11- 15 April 18- 22 April 23- 30 May 3-9 May 10- 16 May 17- 23 May 24- June 1 June 2-5 June 6-12 June 13- 19 June 20- 26 June 27- July 4 July 5-17 July 18-25 July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30- Sept 5 Principal Issue Economy Education Employment Immigration Other Health Security
  • 13. 13 8.6 10.3 10.8 11.1 10 8.8 9.2 9.7 10.6 20.5 15.9 15 17.7 16.2 18.2 15.4 12.7 12.1 10.7 12.5 19.7 21.9 23.1 23.7 26 24.3 23.2 22.8 22 19.1 22.8 22.8 20.1 20.7 22 24.6 22.1 24.8 24.6 22.4 18.8 18.6 18.6 18.6 20.3 18.1 16.5 22.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1 19.9 17.7 21.1 22.6 April 11-15 April 18-22 April 23-30 May 3-9May 10- 16 May 17- 23 May 24- June 1 June 2- 5 June 6- 12 June 13-19 June 20-26 June 27-July 4 July 5- 17 July 18- 25 July 26- 31 Aug 1-7 Aug 8- 15 Aug 16- 22 Aug 23- 29 Aug 30- Sept 5 Principal Issue Security Immigration Economy
  • 14. 14 22.6% 5.9% 13.3% 22.4% 11.5% 11.8% 12.5% Economy Education Employment Immigration Other Health Security Principal Issue
  • 15. 15 25.2% 19.4% 6.2% 5.5% 12.0% 14.9% 22.6% 22.2% 10.9% 12.2% 10.8% 13.0% 12.4% 12.7% Male Female Principal Issue Economy Education Employment Immigration Other Health Security
  • 16. 16 26.3% 21.4% 25.9% 15.9% 7.2% 5.8% 6.7% 2.6% 9.1% 13.0% 13.7% 18.5% 18.4% 25.6% 21.7% 14.8% 16.0% 10.8% 7.6% 19.0% 10.5% 10.9% 12.7% 15.1% 12.4% 12.7% 11.7% 14.0% 18-24 25-44 45-64 65+ Principal Issue Economy Education Employment Immigration Other Health Security
  • 17. 17 19.9% 18.8% 20.9% 24.2% 24.1% 4.5% 1.9% 3.6% 6.6% 10.1% 16.5% 15.3% 13.3% 12.8% 12.1% 20.6% 26.8% 31.1% 20.0% 14.4% 13.7% 11.9% 9.5% 10.5% 15.6% 14.4% 11.9% 9.9% 12.3% 12.0% 10.3% 13.4% 11.7% 13.6% 11.8% Elementary Middle High Undergraduate Graduate Principal Issue Economy Education Employment Immigration Other Health Security
  • 18. Florida Week of August 30-September 5, 2016
  • 19. 19 76.4 75.7 75.3 74.6 73 77.4 10.7 10.7 12.1 12.3 13.3 13.612.9 13.6 13 13.1 13.7 9.1 July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30-Sep 5 If the elections were held today for whom would you vote? (Florida) Clinton Other Trump
  • 20. 20 77.4% 13.6% 9.1% Clinton Other Trump If the elections were held today for whom would you vote? (Florida) Clinton Other Trump
  • 21. 21 74.9% 79.2% 12.2% 14.6%12.9% 6.2% Male Female If the elections were held today for whom would you vote? (Florida) Clinton Other Trump
  • 22. 22 66.5% 78.7% 80.4% 68.3% 25.9% 14.8% 8.6% 13.2% 7.6% 6.5% 11.0% 18.5% 18-24 25-44 45-64 65 If the elections were held today for whom would you vote? (Florida) Clinton Other Trump
  • 24. 24 73.9 71 7.8 13.6 18.3 15.4 Aug 22-30 Aug 30-Sep 5 If the elections were held today for whom would you vote? (Miami-Dade County) Clinton Other Trump
  • 25. 25 71.0% 13.6% 15.4% Clinton Other Trump If the elections were held today for whom would you vote? (Miami-Dade County) Clinton Other Trump
  • 26. 26 68.9% 72.8% 11.3% 15.5% 19.8% 11.7% Male Female If the elections were held today for whom would you vote? (Miami-Dade County) Clinton Other Trump
  • 27. 27 68.2% 73.1% 72.0% 62.9% 22.7% 12.9% 11.2% 16.9% 9.1% 14.1% 16.8% 20.2% 18-24 25-44 45-64 65 If the elections were held today for whom would you vote? (Miami-Dade County) Clinton Other Trump
  • 28. 28
  • 29. 29
  • 30. 30