Inbound marketing is the new marketing. As people turn to search engines instead of salespeople to research their purchases, inbound marketing practices are how you stay on the playing field with all your competitors. If you encounter someone who isn't onboard the inbound marketing bandwagon, use this presentation to bring them around.
2. If you have more money than brains, you should
focus on outbound marketing. If you have
more brains than money, you should focus on
inbound marketing.
“
“Guy Kawasaki
4. Selling to people who actually want to hear
from you is more effective than interrupting
strangers who don’t.“
“Seth Godin
5. The average cost to generate a lead through
inbound marketing ($143) is about half the
average for outbound marketing ($373)
Google+
2
6. 50% of leads are qualified but not yet
ready to buy
Gleanster Research
3
7. 79% of marketing leads never convert into
sales. Lack of lead nurturing is the common
cause of this poor performance
MarketingSherpa
4
8. Because 61% of consumers say they feel
better about a company that delivers custom
content, they are also more likely to buy from
that company
Custom Content Council
5
10. 90% of consumers find custom content
useful and 78% believe that organizations
providing custom content are interested in
building good relationships with them
McMurry/TMG
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14. 80% of business decision makers prefer to get
company information in a series of articles versus
an advertisement
The Content Marketing Institute
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15. Content is not storytelling; it’s telling a true
story well.“
“Ann Handley
16. According to 37% of marketing managers, the
most important way to engage customers is
content-led websites
The CMA
10
17. 60% of buyers are inspired to seek out a product
after reading content about it
Demand Metric
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18. People shop and learn in a whole new
way compared to just a few years ago, so
marketers need to adapt or risk extinction.
“
“Brian Halligan
19. Instead of one-way interruption, web marketing
is all about delivering useful content at just the
precise moment that a buyer needs it.
“
“David Meerman Scott