How to write great content using these 3 keys to a narrative arc and 4 secrets to authentic writing.

1. scalable - can reach anyone
How To Write Great Content

2. Content on the web is scalable: it
can reach nearly anyone,
anywhere
Great Content: The Gift That
Keeps On Giving

3. works on your
behalf 24/7
Content Is An Endurance
Athlete

4. Content Won’t Break Your
Budget
creating content costs time, but does not have
to cost lots of money

5. You need a strategy

6. Look to Great Stories

8. Narrative Arc
A Narrative Arc allows
your content to tell a
longer, more compelling
story

9. Narrative Arc
A great Narrative Arc can build a large audience (like this
narrative arc from J.K. Rowling, author of the Harry Potter
series)

10. A Narrative Arc
draws people in and gives them a reason to care

11. Example Narrative: David vs. Goliath
What’s working for
us:
A “David vs. Goliath” narrative arc in
the marketing automation industry
where we compete (successfully)
against several, billion+ dollar
companies.

12. Introducing the Narrative Arc

13. Introducing a Narrative Arc

14. How To Create Content
That Connects?

15. Authenticity

16. Talk To Me
You’re not writing content.
You are talking to people.

17. Be Bold
don’t care
what people
think

18. Know Your Audience
have real people in mind, not

19. Be Honest
honesty is everything in the
modern content game

20. By: Michael Ward
Founder & CEO
@michaelpward
Bootstrapping vs. Billionaires
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