6. Whatis SWOTanalysis?
• Albert Humphrey in 1960s
• a strategic planning tool to
evaluate SWOT in a project or
business venture
7. Stepsindoing SWOTanalysis
1. specifying the objective
2. identifying the internal and external
factors that are favorable and unfavorable
to achieve that objective
12. Strengths
• What do you do well?
• What unique resources can you
draw on?
• What do others see as your
strengths?
Weaknesses
• What could you improve?
• Where do you have fewer
resources than others?
• What are others likely to see as
weaknesses?
Opportunities
• What opportunities are open to
you?
• What trends could you take
advantageof?
• How can you turn your strengths
into opportunities?
Threats
• What threats could harm you?
• What is your competition doing?
• What threats do your weaknesses
expose you to?
SWOTAnalysis
13. Now, lookbackat youranalysisas Bella!
• Write down your objective
• Draw the SWOT analysis matrix
• Using your note earlier, read the factors that
you wrote
• Put each factor in S, W, O, or T box
14. You have your SWOTanalysis, now what?
• Let’s put them in work!
15. TheSituation
• You have chosen Jacob or Edward as your
partner and now it’s time to convince your
father about your choice. Your father is not
very happy about any of your choice, but you
have to convince him, no matter what!
17. What is POACmanagement?
• George Terry
• A management concept
• A series of functions that an
organization need to follow in
order to achieve its objective(s)
18. • setting the
objective(s)
• assessing the
future
• developing a
course of
action (plan)
• arranging
people and
physical
resources to
carry out the
plan
• Implementing
the plan
Planning Organizing Actuating Controlling
• determining
whether the
actual
operation are
consistentwith
the plan
The Steps applied in POAC management
Boone and Kurtz, 1984
19. Nowlet’smakeuse of yourknowledge
• Considering Bella’s situation, carry out POAC
in order to achieve your objective of
convincing Bella’s father of her choice
• Go at least until P and O (because A and C
are not possible to be done now)
20. But Jacob andEdwardare so out of reach..
• Let’s go to something that is close to our life,
shall we?
21. TheSituations…
• You will work in a team of 5 (a must!)
• I will distribute a situation for your team.
• Through the situations, you will learn to:
Solve a problem
Be Creative
Communicate and maintain relationship with
certain parties
Apply SWOT and POAC (duh!)
23. Whattodo?
• Preparation
Time: 45 minutes
Assess the situation using SWOT analysis tool
Manage the situation using POAC
management concept (P and O only)
• Report
Time: 10 minutes each team