Best service provider, good call center serice esp. in local languages, good service even in the remote areas, emphasis on “barriers break when people speak”, new initiatives like google search on airtellive, downloads etc 2. Long term HR strategy, Gallup Great Workplace Award, Both internal development as well as external hiring, development programs with iims etc, Young leader development program for top 18 MBA prog 3. retail, insurance, realty
v/s ASHOK KUMAR PGPM
INDIA IN TELECOM SECTORIndia is 4th largest market in asia after china, japanand south korea. Indian telecom network is 8th largest in the worldand 2nd largest among emerging ecomomies. Contribution of telecom sector in terms of revenueis 2.1 % of GDP as compared to 2.8% in developedeconomies.Reforms in telecom sector began in 1980 withtelecom manufacturing being opened for privatesector followed by national telecom policy(ntp) in1994 and 1999
The Key players in the TelecomMarket in India 1.BSNL 2. Airtel 1.Vodafone 4. Idea 5. Reliance 6. Tata indicom 7. Aircel 8. Spice 9. MTNL
INDIAN MOBILE MARKET 23 circle for mobile service. Circles are categorised into following: -Metros (4 largest cities) - A circle (states with highest earning power) - B circle - C circle (states with least earning power)
Introduction Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology. Airtel was voted as the ‘Best Cellular Service’ in the country for four consecutive years. Largest Private Integrated Telecom Company in India. 3rd Largest Wireless Operator in the World. Largest & Fastest Growing Wireless Operator in India. Largest Telecom Company listed on Indian Stock Exchange.
Vision 2010 By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses
Mission “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
Core Values Empowering People - to do their best Being Flexible - to adapt to the changing environment and evolving customer needs Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit Openness and transparency - with an innate desire to do good Creating Positive Impact – with a desire to create a meaningful difference in society.
Reason for success: Maximizing Customers’ product and service experiences. In touch with current market trends. Cost optimization. Understanding of customers’ likes and dislikes. Proper positioning of brand in the market. Brand Consistency. Value Addition to products and services. Targeting the infrequent users. Differentiating itself from other players. Promotional offers.
Entry Reasons for Success Easy Usage Easy to acquire connection Pre-activated SIM Instant connectivity No rental hassles No security deposits Easy Recharge International ‘scratch system’ for Magic Cards Reasons for Success Effective Distribution Easily available in departmental stores, gift shops, ‘kirana’ shops, retail outlets, telephone booths etc Doorstep delivery Customer Satisfaction Features Affordable STD/ISD Facility Easily accessible Voice Mail Strong customer relationship Short Message Services Free CLIP Balance Enquiry
Business Strength Current market share Brand image Brand equity Production capacity Corporate image Profit margins relative to competitors R & D performance Managerial personal Promotional effectiveness
Airtel partnered with leading players in telecommunication players across the globe. It has managed to work with the best of domain specialists globally and emerge as a world class entity. Partnerships
Bharti – 3 Cs Top moves to target customers •‘Airtel Connect’ showrooms •Home Delivery •First player to launch roaming cellular services and Smart Mail, Web Message, Call•Leading Competitors – vodafone,idea.. hold etc•Competitive price, distribution and customer •Attractive pricing strategiessatisfaction strategies •Focus on Youth Bharti Airtel, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka. Services are offered under the brand name Airtel: •Broadband & Telephone Services •Long Distance Services •Enterprise Services •Mobile Services using GSM
PRODUCT Features like chat, games, ringtones video clips etc. On-the-move information service. Black list callers. Social Products.
PRICE Vodafone wants to make its service accessible to all. Offers various pricing structure to different customer groups. Monthly price plans are available. Rewards on the usage.
PLACE Vodafone covers almost 75% of its operational area. It also sells through independent retailers. Customers are able to see and handle products they consider to buy. People are on hand to ensure customers needs are matched with the right product to explain the different options avaliable.
PROMOTIONAbove the line: Advertising on TV, magazines, via internet and on bill boards.Below the line: Special offer promotions. Vodafone’s stores, its products and all its staff project the brand image. Public relations by its press releases.
SUGGESSIONS Accessibility for people. Promotion of Products & Services. Customer Service Staff. User friendly Contact Website in regional languages. Availability