Airtel has been operating in India for over 27 years and currently has over 1500 stores across the country. It aims to be the most admired telecom provider globally. Airtel's strengths include its large customer base of over 350 million subscribers, extensive infrastructure across India, and unique marketing campaigns. It faces competition from Jio, Vi, and BSNL. While research shows positive consumer perception of Airtel, opportunities exist to expand tower coverage to mountainous areas. Customers are satisfied with Airtel's reliable network coverage compared to other providers like Jio. Airtel offers postpaid, prepaid, broadband, and payment services in India.

1. PROJECT ON
CUSTOMER
SATISFACTION IN
AIRTEL

2. AIRTEL IN INDIA
• IT IS PRESENT IN INDIA FOR MORE THAN 27 YEARS
• SETUP IN 1995 AT NELSON MANDELA ROAD, NEW DELHI
• AIRTEL HAS CURRENTLY MORE THAN 1500 STORES IN
COUNTRY
• THE PARENT COMPANY OF AIRTEL IS BHARTI AIRTEL.
• THE WEBSITE OF AIRTEL IS WWW.AIRTEL.IN

3. MISSION AND VISION
A spirit charged with energy, creativity and a team driven "to
seize the day" with an ambition to become the most admired
telecom service provider globally.

4. STRENGHTS
• Advertising: Celebrity brand ambassadors have boosted the brand to a great extent. Airtel also has high
brand visibility in forms of social media ads, television ads, and others such as banners, etc.
• Customer Base: Airtel is one of the most popular cellular service providers in India with more than 352 million
subscribers. As of 2019, Airtel had 403 million users worldwide. Airtel also has an international submarine
cable system connecting India to Singapore. Airtel also has a strong customer base in countries like Srilanka,
Bangladesh, and Africa.
• Extensive infrastructure: From its partnership with Idea and Vodafone To building the Indus, Tower Airtel has
extended its infrastructure all over the country which is helping it in gaining new customers
• Other Services: Airtel also provides users with services like Data and Application Based Services, Data
Center based services, Cloud-Based Services, and Digital Media services
• Unique marketing: Airtel as a company invests highly in marketing strategies and tries to develop creative
marketing campaigns to grab the attention of consumers. The company has several other creative marketing
campaigns which have left an impression on the market. They are huge in the social media marketing space
and this has won them many customers. If you wish to learn social media to stay relevant as well, head on
over to IIDE’s Social Media Management Course and get started.

5. INDIAN CONSUMERS TOWARDS
INTERNATIONAL BRANDS
• AFTER LIBERALIZATION AS THE ECONOMY OPENED UP TO
THE INTERNATIONAL MARKET IMPORTED GOODS
GRADUALLY GAINED TRACTION AMONG INDIAN BUYERS.
• IT WAS FOUND THAT THE QUALITY OF FOREIGN BRANDS
GENERALLY HIGHER AND GREATER TO LOCAL BRANDS.

6. COMPETITORS OF AIRTEL
• VI: MERGER OF VODAPHONE AND IDEA.
• JIO: RELIANCE COMPANY
• BSNL

7. OBSERVATIONS
• ALTHROUGH THE RESEARCH COMES WITH A VERY POSITIVE
NOTE OF CONSUMER PERCEPTION TOWARDS AIRTEL THERE
ARE FEW AREAS WHICH NEED TO BE WORKED UPON
• TOWER EXPANSION IN THE AREA OF MOUNTAINS WILL
DEFINITELY INCREASE THE PROFIT
• CUSTOMERS ARE SATISFIED WITH NETWORKS OF THE AIRTEL
WHICH WINS THE TRUST OF THE CUSTOMER ON BRAND.

8. SERVICES PROVIDED BY AIRTEL IN
INDIA
• POSTPAID SERVICES
• PREPAID SERVICES
• BROADBAND
• AIRTEL PAYMENTS

9. CUSTOMER
SATISFACTION
THE CUSTOMER SATISFACTION OF AIRTEL IS HIGH
THAN THE JIO AS IT PROVIDES GOOD NETWORKS
IN ALMOST ALL THE TERRAINS.

10. THANKYOU