1. Neetu Tiwari H. No. 19 Anupam Apartment
Vashundhara Enclave
Delhi 110096
Mobile No. 9811354174
Email ID Neetutiwari176@gmail.com
Career Objective
To excel in professional career by working towards achievement of Organizational Goals
and help in creating a synergetic environment in the organization by the way of true
team spirit.
My skill set includes retail marketing operations/ BTL activation/In-store MOT
improvement/Brand shop management/Product launches for Home appliances
(Refrigerator, Washing Machine, Microwave Oven & Water Purifier) Budget planning
and execution/ Vendor management/In shop branding.
Work Experience Places & Duration
My Career started with LG Electronics 2002 and since then I have been working with LG
electronics. In 13 years of my experience I have handled marketing operations in various
regions of LG electronics which has helped me to enrich my market acumen by working
in different market conditions.
LG Indore Branch Office:-2002 - 2003
LG Gurgaon Regional Office-: 2004 - 2005
LG Delhi Regional Office:- 2006 - 2007
Currently at LG Head Office (Corporate Office) Greater Noida:- 2008 - Till now
Designation: Assistant Manager – Home Appliances Marketing
Place & Period: LGEIL Corporate office, Greater Noida
March 2008 - Till date Department Home Appliances.
• Responsible for Home appliances division key communication designing.
• Design & execution Home appliances pan India activation for smooth sell-out
results.
• Agency briefing for new creative’s & new ideas as per brand guideline.
• Ensure-brand health & regular monitoring of new design communication impact
through sell-out management.
• Responsible for Home appliances In-shop branding (Fixtures management)
• Responsible for Home appliances In-shop marketing. (In-store creative branding)
• Annual budget management
• Maintain festival calendar & accordingly annual budget parking.
• As product Manager Home appliances responsible to design strategy for Pan
India BTL activations responsible for marketing communication strategies,
Outdoor activities.

2. • Responsible for smooth setup of PAN India Microwave Oven cooking school at
more than 500 locations for consumers.
• Responsible to design time to time promotional offers & schemes for product
liquidation festival gift management.
• Track customers and trade response to activities through primary and retail sales
figures analysis, Industry data and ratings for various campaigns. ORG market
shares analysis, ASP tracking.
• Plan Mallika-E Kitchen annual activity in top 100 cities of India.
Place & Period: LG Regional office Delhi (Jan 2006 to March 2007)
Department HE/HA Marketing
• Responsible for the overall marketing activities for Delhi & Rajasthan region.
• PR & secondary sales promotions.
• Co-ordination with advertising agency for media planning, releasing
advertisement.
• Vendor’s accounts reconciliation.
• Implementing dealers training program for new launches.
• Implementing sales promotions & secondary schemes as offered by head office.
• Managing the Shop Sales Executive team & organizing secondary’s sell-out
activities (Dealer Specific) participating in exhibition & organizing road show.
• Introduction & placement of new LG products & looking after their effective
sales.
Place & Period: LG Zonal Office Gurgon (Jan2004 to Dec2005)
Department HE/HA Marketing
• Responsible for the overall marketing activities for Haryana (Gurgaon, Karnal &
Ambala).
• Dealer coordination, training camp for shop floor employees.
• Responsible to arrange product specific exhibitions as when it required for
specific product liquidation.
• Reporting to HO in organized formats.
• Gift management & allocation in trade as per run offer.
Achievement
• Awarded by MD (Mr. KR Kim) for organizing unique marketing activities in 2004.
• Awarded by RM for organizing best secondary promotions activities at remote
area.
• Won March month best employee of the award by BM.

3. Place & Period: LG Zonal Office Indore (Jan2002 to Dec2003)
Department HE/HA Marketing
• Same as Above.
Achievement:
• Awarded By branch head for organizing best unique promotion activities in
branch Indore.
• Awarded by RM for best & first stall setup at Gwalior & Bhopal Mela.
Education Qualification:
1999-2001
Post Graduation: 1.5 year Diploma in Hotel Management from IHM institute Gwalior
Specialization: Front office & House Keeping.
Training: 6 month Industrial training at Taj Indore
1997-1999
Graduation: BSE from JIWAJI University Gwalior.
Specialization: Biology, Physics and Chemistry.
Personal detail
Date of birth : 19/06/1978
Language Known : Hindi, English
Marital Status : Married
Salary Drawn : 13 Lacs PA
Reference : To be provided as and when required.