Importance Of Advertisement In Business

Importance of Advertisement in Business
Importance of Advertisement in Business
What is an Advertisement? "Advertising can be defined as a paid form of non – professional but encouraging, complimenting and positively favorable
presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses,
these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods." * Advertising is a
favorable representation of product to make consumers, customers and general public aware of the product. It lets the potential buyers, general public
and end users to be aware and familiar with the brands, their goods and services....show more content...
By this means of advertising, brands can let people, who are connected directly and indirectly with non – electronic media, know about their supplies. It
also includes banners and posters. Non – electronic media is in reach of every locality. Advertising on print media is comparatively cheaper than
advertising on television.
Importance of Electronic Advertising
Advertising by means of electronic means of communication is most the popular way of advertising. One can cover a wide range of audiences of all
ages, color and gender by using this mean. Television viewers are in every home. If one is advertising on TV the brand would be introduced in almost
every house.
Advertising on internet is getting more popular with time. It is the most viable platform available till date, for advertising, sharing news and creating
awareness. You can get your advertising reached to every corner of the world.
Importance of Advertising Agencies
Many of the firms have their own department of advertising whose aim is to advertise the company's merchandise and services to the potential buyers
and make general consumers aware of different aspects of their brand.
While, on the other hand, many organizations depends upon advertising agencies for promoting their brands and services which are available under
their roof for the consumers' disposal. Organizations are supposed to pay a certain

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Reflection Paper On Advertising
The topic that I have chosen to reflect on for this assignment is one of the persuasion industries: advertising. I find this topic interesting because
there is almost no way to get away from ads, playing a huge role in everyone's lives around the world. Advertisements are everywhere. You see ads
on billboards, televisions, hear them on the radio, see them on people's clothes and many, many more places. People come across around 5,000 ads
a day. Advertisements are made by a business to increase their consumer profits. They push people to go buy a specific product or to visit their
business. The first advertisement agency was created by Volney Palmer in 1841. He was selling newspaper space for advertisers. The growth of his
establishment caused him to get a varying array of consumers. This company brought up brands such as Quaker Oaks, Ivory Soap, and many more.
Magazines almost relied on their advertisers for financial stability rather than consumers. Between the Civil war and World War I, advertisements
became more creative, expensive, and much larger. Francis Wayland Ayer founded the first full serviceadvertising agency called, N.W. Ayer and Sons,
after his father. Ayer specialized in campaign planning and location of ads in fitting media. While taking this class and learning the things I have
learned, my opinion has not changed much when it comes to advertising. Although I chose this topic to write about, I am actually not a fan of ads,
and I almost see them as bothersome. I do my best to try and avoid any types of ads. When I am listening to the radio or watching television, I will
turn the channel to something else so I do not have to watch or listen to the advertisements. Therefore, the ads that are disrupting my television
shows, music, and social media, I do not enjoy. My favorite types of ads are print or digital billboard ads. They are there if I want to read them, but if
not, I do not have to even look at them. My other favorite types of ads that usually get my attention are the more inappropriate, funny commercials.
When talking to my friends, which will be discussed in more detail below, they try and avoid ads, as well. This has to be upsetting for advertisers
knowing people try to get away

Advertising: The Main Functions Of Advertising
1.3Advertising
Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see
advertising as part of an overall promotional strategy. Advertising involves the process where in a message is designed so as to promote a product, a
thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication.
Advertising broadens the knowledge of the consumers. With the aid of advertising, consumers find and buy necessary products without much waste of
time. This speeds up the sales of commodities, increases the efficiency of labor in distribution, and diminishes the costs of selling.
1.3.1...show more content...
The real objective of advertising is effective communication between producers and consumers. The following are the main Functions of advertising:
a)Preparing Ground for New Product
New product needs introduction because potential customers have never used such product earlier and the advertisement prepares a ground for that
new product.
b)Creation of Demand
The main objective of the advertisement is to create a favorable climate for maintaining of improving sales. Customers are to be reminded about the
product and the brand. It may induce new customers to buy the product by informing them its qualities since it is possible that some of the customers
may change their brands.
c)Facing the Competition
Another important objective of the advertisement is to face the competition. Under competitive conditions, advertisement helps to build up brand image
and brand loyalty and when customers have developed brand loyalty, becomes difficult for the middlemen to change it.
d)Creating or Enhancing Goodwill
Large scale advertising is often undertaken with the objective of creating or enhancing the goodwill of the advertising company. This, in turn, increases
the market receptiveness of the company's product and helps the salesmen to win customers

Evaluation of an Advertisement Essay
Evaluation of an Advertisement
Advertising is to persuade people to buy their product or in this case encouraging people to send money to help its charity. However to persuade
people isn't that easy, you have to use the correct wording, and things such as power of three, alliteration in order to persuade that customer/person. In
this advertisement many of these things are used. They really make you want to send a donation. They make you feel really sorry for those children in
Africa, Kenya and Uganda.
In the 1st paragraph they use of three "poverty, hunger and malnutrition" these three words a summary of what is East Africa. "You might think
nothing will change", this is short sentence suggesting...show more content...
They make you think about how fortunate we are. They make you feel guilty in some way.
Livestock development leads to people development and passing on the gift is all about how we can help. They simply say that sending animals
and other helpful things can really make a difference to these people lives, and this is what generous people want to do. It say's " To be able to
help where once you could only receive it restores dignity, a sense of self worth, and a fundamental change in your perspective on life itself". It is
persuading by making think that if we support the cause we will feel good inside because you helping deprived people. In Education and
Development they are putting the reader into the position of someone in Africa. They are asking us how would you feel. This really makes you think
about those people that have no choice. "In what we call the 'developed world' we have so much choice set out before us". They make us realize that
they are absolutely wright. "Goods ranging from food to computers, that we hardly imagine what it is like to have no choice".
"If you are poor, you have no choice"
"If you are poor, your future looks bleak"
"If you are poor, you may lose hope"
These phrases are very strong and really hurt us inside, they have several example of "If you are poorГўв‚¬В¦.." because this shows that if you are poor

you lose a lot

Essay about The Power of Advertising
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a
form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or
service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people's habits,
creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt
his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society. In the business market, the main and
...show more content...
The problem of such purchasing is that the natural satisfaction of needs is replaced by the artificial. A good example is the marketing of milk
products in the Third World. In the 1970s the multinational food company Nestle advertised powdered milk for babies as an alternative to breast
feeding in countries such as Kenya. The attractiveness of the product was enhanced by the positive image of development, modernity and technology
that businessman projected to mothers. In this case, however, the results were tragic, because the product required sanitary conditions that were not
available in those times. Therefore, many infants who were fed in this way faced illness and even death. Far from offering a diversity of choices for
the satisfaction of needs, advertisement offers only one message: "purchase a commodity." Since advertising must create new demand, it must also
continually produce unsatisfied costumers. Those customers are more likely to look for products to fulfill their happiness, even though they do not
reach that point. Mander writes that "the goal of all advertising is discontent,...an internal scarcity of contentment." Advertising plays on our fears,
insecurities, and anxieties, always reminding us that our lives could be better only if we buy this or that. The purpose is to make us slaves of
commercials, and as slaves, do as they please. This is the reason for its existences,

The Effects of Advertising Essay
The Effects of Advertising
To advertise is to 'make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.'
Advertising persuades, informs, competes and, indeed, entertains.
The word 'advertise' comes from the French word 'avertir' which means 'to warn'. Many years ago, chemists, barbers, prostitutes, etc would have relied
on advertising to promote their business. Chemists (or apothecary) would have advertised their business with their logo– a remedy bottle with a serpent
snake wrapped around it. Whereas barbers where instantly recognised by a red and white striped pole outside their shop. Prostitutes would have...show
more content...
In 'Pester Power', children were immediately able to answer the question ' What are Gary Linekar's favourite crisps?' with the correct answer
'Walkers' as he is used in the advert to advertise this product. This, no doubt, shows the popularity of adverts in themselves. Also, the question, 'What
do the Spice Girls drink?' was again correctly answered with 'Pepsi' as they had promoted the product. This was because their pop icons advertised the
product and could have easily lead to young children thinking that if they drink this juice, they will be like their idols. Sex is often used in
advertisement too, aiming towards teenagers and adults. A picture of a naked or partially covered girl will instantly grab attention and, although the
viewers may not buy the product, they become familiar with the company. Another good technique is comedy, which makes advertisement a form of
entertainment. It can generate conversation in people, a valuable means of advertising as it spreads through word of mouth. Other techniques, which
are commonly used and successful, are music, popularity and propaganda. If a product is shown being enjoyed by others, people instantly feel it is the
next must have. Although parents and older people are sucked in by this method, children are a lot more vulnerable to it. When children pester their
parents for the next must have, they do not stop until they eventually get

Persuasive Advertisement
The world of advertising is full of many twists and turns. A reader of a magazine may find him or herself being presented with facts and figures on
why a certain company has better car insurance than the next, just to turn the page to observe an emotional meth awareness advertisement where a son
has lost control and hurt his mother. Despite the massive differences that can be seen in the approach and appearance of advertisements, most share a
common goal: to persuade their viewers. Some advertisers find themselves successful in their goal, while others may fail miserably. One of the
successes in persuasive advertising is the "Popchips" chip brand ad campaign featuring Katy Perry. Found in a Hollywoodreporter article from August
29, 2012, we see Katy Perry advertising the healthy barbeque potato flavor of Popchips. The pop–star is flexing, dressed in workout clothes, holding
two bags of Popchips in each hand; the caption: "love. without the handles" is featured at the top along with underlying text (Popchips). Upon
observation and analyzation, multiple strategies can be seen that build the persuasion this advertisement contains. The strategic use of contrasting
colors, celebrity endorsement, and sex appeal successfully assembles the effectiveness and persuasion of this advertisement.
The first piece of persuasion seen in this advertisement is the use of contrasting colors. Colors that contrast in a natural way catch a viewer's attention.
In this advertisement, the caption of "love. without the handles" is spelled out in large white letters at the top (Popchips). These white letters are
placed onto a red background, creating the sharp contrast that is meant to catch the reader's eye. This contrast and attention getter is a key part of the
advertisement's persuasion. In "The Psychology of Color in Marketing and Branding", Gregory Ciotti, publisher and writer on Help Scout, writes that
"while a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color." This
advertisement creates the contrast that consumers favor. A viewer who glances at this advertisement will be more pleased with the appearance, which
in turn will equate to a longer view time.

The Pros And Cons Of Advertisement
Advertisements are sometimes sticky situations. Sometimes they can be misleading and interpreted in the wrong manner. When you watch an ad on tv
and see the ad make a type of claim or offer one might think that the company producing the advertisement is required to fulfill the offer if the opposing
party fulfills their requirement. Unfortunately, most of the time this is not the case. "Generally, advertisements, catalogs, brochures, and
announcements to the public related to the sale of merchandise at a specified price are not considered offers to enter into a binding contract. Rather,
they are considered invitations to make a deal. As such, it will usually not be a breach of contract when the advertiser refuses to sell an item at a price
he/she advertised."( Clarke, n.d.). With that being stated there are certain circumstances where an offer made by an advertisement can become legally
enforceable. "Occasionally, courts have found that an offer has been made in an advertisement for the sale of goods.6 In Lefkowitz v. Great
Minneapolis Surplus Store,67 the Minnesota Supreme Court analyzed whether the advertisement was "clear, definite, and explicit" to determine if it
constituted an offer.68 The court determined that a sufficient contract of sale can be achieved if the advertisement shows, and the conduct of the
parties demonstrate, a mutuality of obligation 69 between the consumer and the advertiser.70 In Lefkowitz, the advertisement was specific, detailing
the quantity

INTRODUCTION
The main purpose of any advert is to make the advertised product sell more. Therefore, any advertising producer will do everything possible to ensure
that he or she ends up with an effective advert. An effective advert in this context is one that will sell out a product or even services through fulfilling
promises made about it. For that reason, an effective advertising will have to adhere to the following characteristics. They include, creativity,
hard–hitting, memorable, clear, informative and distinctive (Dahl 167). It is through adherence to these features that some of the worldwide products
like Coca–cola have managed to stand out among others. This explains another fact about effective advertising, which is brand establishment. For
example, when an individual mentions the term beverage in any context, Coca–cola will be among the first things to pass through the minds of people.
This is because of the branding made about it through advertising.
Consequently, effective advertising can also be used to promote sales of inferior products (Hahn, Davis and Magill 141). On the other hand, for an
advertisement of a product or service to be effective as intended, the media and the format through which the advert is conveyed matters a lot. This is
because advertisement of some products can only be effective when they are conveyed either through print, some through television or even radio
broadcasts. Among the types of advertisements that advertisers use include,

Analysis of an Advertisement Essay
Analysis of an Advertisement
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every
woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A
Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, butdisplays all the new styles of diamonds and how
to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The
advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a...show more content...
The woman in the picture has a look confidence on her face showing her empowerment of wearing a diamond ring. Although there are many words in
the text, the slogan "A Diamond Is Forever" makes diamonds seem sophisticated and extraordinary. There is no extra emphasis on these words so the
simplicity of the ad remains untouched by them. The simplicity of this ad as a whole gives its audience no choice but to look.
While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The
intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate
the audiences' attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together
to make this ad one that practically jumps off the page and into your mind.
The unique text of this advertisement also plays a role in its effectiveness. Powerful text with a bold meaning is one of the most important parts in
achieving an interesting advertisement. Text should be short enough to read, but detailed enough to get a point across. The text of this advertisement
appeals to women. Within the text, references are made about both women's left and right hands. Since the ad is for a new style of a diamond

Advertising : Persuasive Advertising
Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into
purchasing a product or delivering a message. Producers try various ways to attract people's attention, and persuasive advertising is one of the many
methods they use to promote ideas that can earn them consumers' trust and loyalty as well as to advertise for their products. In persuasive advertising,
advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of
texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all
car accidents especially those due to texting and driving.
The advertisement features someone texting and driving through a neighborhood while there's a shadow figure of a child in front of the car.
Through the windshield, it can be inferred that the car is driven in a quiet residential area with houses on both sides of the road. The houses have
very neat front yards with nicely trimmed trees and cut grass. The individual driving the car is holding up his phone with his right hand while his left
hand is on the steering wheel. The driver appears to be texting messaging and there's a phantom of a child playing with a football displayed on the
phone screen. The phantom of the child is intended to give the viewer who, in this picture, has the

Advertisement Definition Essay
Advertisement:
Every time we switch on TV and watch so many ads. Our minds are sold by a lot of advertisers, a research say that we see hundred thousands of ads
in a day, some of them are memorable and other are forgotten. The ads which we remember are made by advertisers according to our need, we just
think that this ad has been made for me.
Well Advertisement is the promotion of product or service through which a company finds the way to promote its product or service to people and
maximize its product. Without advertisement it is impossible to compete with others in this fast Era.
As it is the art in which we try to convince our consumer to use our product. So it always has two fact one in the favor of advertising and other is
opposing factor which are against the...show more content...
It can be selected as problems in life whether they are psychological or real. E–g one has to decide that what he must wear in some special event that
may be the birthday of her fiancГ© and ad is made that one is offering a chocolate gift to a girl and he is wearing a formal dress of any company
for whom ad is to be made. So he can select the kind of dress he wanted to wear and he may also get the idea that what gifts I can offer to my
fiancГ©. Some ads are not helpful for the sale of product but they are so much entertaining that can make people smile laugh or making the moment
memorable, which can make the image of brand in their mind and in future they want to buy their products. Although they are not buying the product
which has been advertised but good will of brand is made in consumer's mind. For the New established businesses it is more important for business to
make its image in society, so for new companies it is very necessary to advertise their business, products

Advertisement Analysis Report
This is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of
electronic, print, outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The
report is focused on these basics in order to present a clear argument on how these advertisements can influence people's attitudes towards a certain
object or idea, and then analyze them carefully to discover if the message implied is successful or not. An important fact to keep in mind developing
this report is the appeal of the ads. The appeal refers to the argument that, in this case, the advertisement is presenting about a specific...show more
content...
At the top of every billboards there is the message, Change The Game. My Findings and comments: After analyzing all the ads I found that Pepsi
has actually developed a very good IMC campaign which can ultimately increase their sales. In the time of the world Cup fever, every people
would love to drink a Pepsi and think that I am in the part of changing the game. Moreover, the TVC message matches the positioning of the Brand
and it has convincingly contributed to match the Brand Image with the Brand Positioning. In essence, the ad perfectly hit the need of the target
audience. By drinking a Pepsi, every fan would think that they are drinking a beverage which Shakib used to drink. Thus they partially fulfill their
esteem need. Maggi masala: Maggi masala is a new product of Maggi Company, before magi masala there were ads of Maggi noodles and soup.
Here we are going to discuss about the ad of Maggi masala. TV commercial: The TVC shows that a little boy gets scholarship and journalists of many
newspapers come to their home to take photographs of that boy with his parents. Then his mother said about the secret of her son's merit that she cooks
with Maggi masala full of various types of vitamins. The objective of the commercial is to inform audience and customers about their new product. The
features the model talked about in the ad are various vitamins included iron, vitamin B etc. She informs audiences that to make sure the

Analysis of Commercial Advertisement
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It
is one of the most popular methods to attract customer and provide them information about their products or services.
Here we would be analysing TV commercial to understand it and its effects and whether it is proving for what it are made.
We have heard a very common slogan named as "RedBulls Gives You Wings". It is the very popular television advertisement of RedBulls energy drink
with many advertisement prints and different characters. We have seen the advertisement in which a bird pisses on a man and after that man took out a
RedBull energy drink from...show more content...
Red Bull Origin :: Energy Drink :: Red Bull.")
Market share and strategy – RedBull had dominated the market of energy drinks all over the world. Its main mission is to provide an energy drink
made with natural ingredients which provide energy to man, women or children in their day to day life. It provides instant energy which helps
college students or working people to maintain their energy and keep doing their work with full enthusiastic way.The Red Bull brand had created a
great impact on the mind of its customers by its product results and pricing strategies which make it a larger energy drink on the market.("The Top 15
Energy Drink Brands.") RedBull is also different from other energy drinks that it uses half the quantity of caffeine and sugar than any other
competitors energy drink. RedBull had produced many advertisementsas TV commercials and also increases their sales with the help of magazines,
internet and billboard advertising. Advertisements in magazines are limited because there are only few magazines which suits to publish RedBull
advertisements in them. Internet advertising will gain the response of the particular audience as it truly depends on people using online services.
Billboard advertising is also a very good method for attracting customers, but it should be placed at the places

Samsung Ad Example Of Advertisement
Advertisement : Samsung from Newspaper In this advertisement, the advertiser is Samsung. Samsung's beginnings on March 1, 1938 by Byung–Chull
Lee at Taegu, Korea with 30,000 won. Nowadays, Samsung has become one the world's leading electronic companies, specializing in digital
appliances and media. The vision of Samsung is 'Quality First' and the mission is making life better for consumers around the world. (Samsung, no
date) There are several product of Samsung, such as Samsung Galaxy Note 4, Samsung Galaxy S6, Samsung SMART TV and Samsung Tab Active.
The main purpose of this advertisement is to promote Samsung Galaxy Note 4. This type of advertising is consumer durable under consumer
advertising. Consumer durable is mean that the product...show more content...
It provides the advertising messages strategy to a memorable positioning statement for the public. The slogan of the advertiser is "Best Product with
Best Price." The second layout element is logo. "The Face Shop" is the logo of advertiser. The log gives the product individuality and provides a quick
recognition at the point of purchase. The third element is the headline "The Therapy Oil–Drop Anti–aging Serum". Headline is the strongest element of
the advertisement. The sub headline of this advertisement is "The Secret of 200–year–old European Handmade Blending Therapy. The body copy is
the main text of the advertisement. It emphasizes the message of the body. The body of advertisement is "The Therapy's natural blending method has
been created by scholars who study in medical botany in Marches, Italy. Hand–picking botanical ingredients such as marigold, olives, and bay leaf that
are blended. Then extracted carefully for 1000 hours. The completion of anti–aging serum, "The Therapy". The right handed side is visual. It is the
image of a bottle of Therapy Oil–Drop Anti–aging Serum. The placement of the image at right–handed side is to attract readers to look at the bottle.
Then, the caption of the image is" [The Therapy] An anti–aging cosmetic line that embodies a two–century–old European natural blending method from
Marcge, Italy. The at the bottom of left–handed side has a we chat code scan. It is an extra of

Essay on The Popularity of Advertising
The Popularity of Advertising
Advertising is increasing so quickly that it has become unavoidable. Where–ever you go, you can find advertising. For example, it can be found on
Trains, Buses, Buildings, Newspapers, Television and even on the side of Football pitches. Advertising also uses a lot of methods, such as Celebrity
endorsement, Exotic places, Humour, Catchy slogans and Sex. Advertising has to be strictly decent, legal and clean. All adverts have to be checked for
this by the Advertising Standards Authority and the Independent broadcasting Authority. If you watch the Television any night of the week, you will
definitely come across a great selection of adverts, most of which would be...show more content...
Suddenly out of the silence, a man shouts out "TWISTER" in horror. The man has a close–up on his face to reveal that he is scared and doesn't know
what to do.
The next scene show people and children running around outside in great distress, meaning that the twister must be coming for them. While this is
happening, there is a voice– over taking place, which is giving out information on the twister. The information given out is quite frightening and would
make the audience feel sorry for anybody who is in it. The camera cuts out to the inside of the car that you saw earlier in the advert. A voice–over
starts and gives out detail on the specification of the car. The camera smoothly cuts to a scene in which the car is driving in the direction of the
twister. This makes the audience wonder why the car is doing that. At this point the mood has got a little quieter but there is still a hint of danger. In
the next scene, the audience is shown a film where the car is driving through a small village with pieces of tin and corrugated iron roofing is being
hurled around in the air by the twister, but the car just ignores this and continues to drive through with no sign of fear. This makes the viewer think
"the driver of that car must be mad" and "I wouldn't dare do that in my car". This is exactly what the advert is made to do. The scene also showed the
audience that the car is

Advertisements: Advantages and Disadvantages
Discuss the advantages and disadvantages of advertisements.
Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them.
Advertising is a multi–billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver
these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often
placed by an advertising agency on behalf of a company. An advertisement is a product and like every other product in the world, it has its pros and
cons.
Advertisements are used to sell products. Businesses advertise their products to...show more content...
This ability of advertisements to make people do something can also be a disadvantage. Advertisements can sometimes be so persuasive as to make
the viewers buy something that they may not actually need or may in fact be harmful to them. They achieve this by creating false impressions about
their products. A certain cigarette advertisement for example, may show that people who smoke a certain brand of cigarette are more successful than
others. This not only creates a false impression upon the viewers about success but also encourages them to smoke. This creation of false impressions
is very common in advertising. In fact, this creation of false impressions is what makes advertisements so influential in shaping a consumer.
Advertisements have also been known to play to certain stereotypes. They have, on occasions, downplayed people with certain physical attributes.
Only 'beautiful' people are employed to appear in advertisements for various products. Advertisement agencies hardly ever employ people of 'average
beauty'. Food commercials never have malnourished people. Energy drink advertisements always have athletic models taking part in sports. The
Marlboro Man is always a 'ruggedly handsome cowboy'. All these advertisements play to various stereotypes. These types of advertisement create the
impression that being normal and ordinary isn't good enough.
Another disadvantage of advertisement is the sheer

Advertisements Essay
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are
nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to
get the advertisements to work on consumers. Many people don't realize how effective ads really are. One example is an advertisement for High
Definition Television from Samsung. It appears in an issue of EntertainmentWeekly, a very popular magazine concerning movies, music, books, and
other various media. The magazine would appeal to almost anyone, from a fifteen–year–old movie addict to a sixty–five–year–old soap opera lover.
Therefore the ad...show more content...
In addition to the beautiful looking imagery, the ad also uses some clever words to entice the reader. Jeffrey Schrank's "The Language of Advertising
Claims" explains wonderfully the most common techniques that advertisers use in their ads. In the advertisement for the High Definition Television by
Samsung, three of Jeffrey Schrank's techniques are used: the "Weasel" claim, the "Unfinished" claim, and the "Vague" claim.
The claim that is most apparent is the "Weasel" claim. A weasel word is one that appears to be pretty significant and meaningful but if analyzed
further really don't mean much at all (Shrank par. 9). The High Definition Television advertisement claims that it as a flat screen that is "virtually
distortion and glare free" (Entertainment Weekly). The ad doesn't say that the TV has no distortion or glare. Instead what is says really has no meaning
since virtually can be interpreted in many different ways. The ad does give the impression, though, that the television has no distortion or glare.
Another claim that is used is the "Unfinished" one (Shrank par. 10). An example of that in this television advertisement is when it says that the picture
on these TV's is "bolder, brighter and more exciting" (Entertainment Weekly). It doesn't, though, say

Introduction: In these days advertising has a variety of ways to expose any new product . Such as T.V commercials , street ads , radio , websites ,
newspapers , and so on .. . But , with the advance of advertising , people tend to be superficial or unaware about what being exposed to them .
However , that is not people mistake because some companies conceal their backwards when displaying their products . For that reason , people should
be more aware about what happening and know how to react to that action . Literature review : Nowadays advertisement has many methods to approach
their customers' interest . But, do company which made...show more content...
Research questions,hypotheses, and variables : How advertisement affect people ? First,some companies employee professional marketer to make
people convinced about their product which means that companies pay to impact people in many ways . According to Markman(2010) , these
ways are related to people emotional response . Also, linking their product to a positive situation .To demonstrate, one of the advertisement shows
that someone is using their product on a sunny day , nice weather , and displays that this person is happy , Which means overall they try to
persuade you that it was a good experiment . Second , some companies use celebrity name and picture to make their product more famous and
likeable to people .For instance, like Pepsi Cola , which put the picture of the most famous and loved athlete among people who 's name is Messi
or many new perfumes are related to famous singer or actress .Finally , Some companies use deceptive ads on the street to attract their customers .
For example , Macdonalds ads which displays an attractive picture of a Hamburger which is not the same they serve to people . Do all companies
have the same purpose to make people buy their product ? No, not all companies manipulate people to

Importance Of Advertisement In Business

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Importance Of Advertisement In Business