Sportscasting Degree Personal Marketing

4. DEMOGRAPHICS: 74% Male,
21-54 years old, Average age 48
Upper middle class ($75,000),
College Educated, Located in
cities and surrounding area.
PSYCHOGRAPHICS: Die-Hard
loyalty to station and
personalities, on-the-go
professions, active lifestyle
(career and personal)
General Managers & Producers iHeartmedia, CBS Sports, Fox Sports
TARGET AUDIENCE

5. GOALS
Companies: CBS SPORTS, FOX SPORTS, IHEARTMEDIA
Short Term: (Immediately After Graduation, 2020)
• Land Entry-Level Sports Talk Show Host Position (any station-network)
• Land Entry-Level On-Air Position (any station-network)
Play-by-Play
Color Analyst
Sideline Reporter
Mid-Term: (2025)
• Host Sports Talk Show
*At Least State/Regional Level
*Average Daily Audience of 100,000
*On-Air Position for College or Professional Team or League
Studio Host
Play-by-Play
Color Analyst
Sideline Reporter
Long Term: (2030)
Host Sports Talk Show
*National Level
*Average Daily Audience of 250,000
*On-Air Position for NHL and Motorsports
Studio Host
Play-by-Play
Color Analyst
Sideline Reporter

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Professional Writing 95%
Adobe Creative Suite 65%
Time Management/Preparation 70%
Public Speaking 60%
SOFTHARD
Voice and Pacing 70%
Game Knowledge 95%
Quick Thinking 85%
Self-Starter 90%
SOFTHARD

7. PROMISE
I will increase and/or maintain a large audience on a regular
basis by delivering an entertaining and informational
broadcast within the context of the whole broadcasting
team. Trends of how what the audience wants and is
expecting continuing to change is always a focus.

8. CREDENTIALS
Work Experience:
• Newspaper Reporter/Journalist-27 years
Apopka Chief-13 years
Created Coverage of Wekiva High School
• Member of Wekiva High School Broadcast
team-5 seasons
On-Air Talent
Color Analyst
Play-by-Play
Education:
• History, B.A. Univ. Central Florida (1997)
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Florida Press Association-Story of the Year
2009, 20018
• Florida Press Association-Picture of the Year
2013, 2017

9. Competition
Whit Watson
Industry Experience:
Golf Channel 8/2010-Present
Westwood One 4/2012-Present
Fox Sports 8/2003-8-2010
SEC Network 11/2009-3/2010
ESPN 4/97-8/03
Education:
Cornell University English-B.A.
Leadership Experience:
Lead Anchor for over 20 years
Skills and Proficiencies:
Public speaking, hosting, play-by-play, voice talent, writing,
producing, over 200 recommendations covering 46
common skills/areas,4-time Emmy Award winner
Overall Online Presence:
Over 500 connections, over 200/endorsement/
recommendations covering 46 common skills/areas
Michael Warren
Industry Experience:
Various volunteer through Full Sail
Education:
Sportscasting B.A. Full Sail - 2021
Leadership Experience:
Skills and Proficiencies:
Public Speaking, Microsoft Office, Power Point and Word,
Customer Service, Management
Overall Online Presence:
16 connections, one endorsement/recommendations for
public speaking

10. Brand Position
A unique style combining Joe Friday just the facts
of yesterday with entertainment of today delivered
as a broadcast and as fulfilling as an all you can eat
buffet.
Neal “Da Pirahna” Fisher
Neal earned the nickname “Da
Pirahna” while playing hockey
because the opponent often
looked like being dragged
underwater after a check.

11. NETWORKING &
MARKETING
INDUSTRY EVENTS & ORGANIZATIONS
• 2019 Florida Association of Broadcasters
• June 26 - 27 | Ft. Lauderdale, Fl
• National Sports Media Association (NSMA)
‣ Collegiate Membership | Orlando Chapter
• AMERICAN SPORTSCASTER ASSOCIATION
‣ Professional Membership | Orlando Chapter
DIGITAL MARKETING
• Primary Content: Wekiva High School games broadcasts
and on-site updates (pre-game, halftime, post-game); podcast
called “The Fishbowl”; 15 min. talk show episodes hosted by
Neal “Da Pirahna” Fisher; 1 episode per week; host and
syndicate to be determined
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting podcasts
• Website: Full Sail digital portfolio site to showcase school
work (includes broadcasts for Rollins College games); use
blog to showcase sportscasting skills

12. Professional Development
Mentor
Seeking professors at Full Sail upholds
Broadcasting values and ethics Jan. 2020
Formal Education
Complete Sportscasting B.S. from Full Sail - 2021
History B.A. University of Central Florida-1997
General Studies Valencia College-1995
Technical Skills
Complete LTC classes through NIAA.org
WordPress 5 Essential Training-lynda.com, May 2019
IL-Studio Productions sessions/hours at Full Sail
Soft Skills
Writing Formal Business Letters & Emails Lynda.com-
Sept. 2019
NSMA and ASA monthly meetings Oct. 2019-present

13. Neal Fisher
Since ESPN’s launch in 1979, the standards of
sports journalism have changed. Sports
journalism has evolved into a field in itself and
sportscasting is a specific component. I produce a
presence within a broadcast team which provides the entire chronological
range from Joe Friday statistics to entertainment for the 21st century.
Audiences now expect and demand and entire range of what journalism offers
in the same way an all-you can eat buffet. With the experience of living 50
years, competing as an athlete and reporting the entire range of is presented
as entertainment first and foremost.
“

14. References
Mike Penner(2013). https://www.latimes.com/archives/la-
xpm-1999-sep-07-sp-7675-story.html/
Jordan, Bill (2008). "Bill Rasmussen and ESPN: Changing
Sports Viewing Forever. (April 28, 2011)
AJ Agrawal (2012). https://www.inc.com/aj-agrawal/3-ways-
technology-has-changed-the-sports-industry.html/
Mike Rudd (2012). https://www.rbr.com/sports-radio-listeners-
unleashed/
Alex Rawnsley (2015). http://www.sportscasterlife.com/7-
essential-skills-for-working-in-sports-media/
Sports Business Journal (No specific author) (2012). https://
www.sportsbusinessdaily.com/Journal/Issues/2012/02/13/In-
Depth/Charts.aspx/
NSMA. https://nationalsportsmedia.org/news/category/photos.
(2019).
FAB. https://fab.org/2019-annual-convention (2019)
ASA. http://www.americansportscastersonline.com (2019)
Onetonline. https://www.onetonline.org/link/summary/
27-3011.00 (2019)
Glassdoor (2019). https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBt
n&typedKeyword=iHeartmedia+sports&sc.keyword=iHeartmedi
a+sports&locT=&locId=&jobType=
Glassdoor (2019). https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBt
n&typedKeyword=Fox+sports&sc.keyword=Fox+sports&locT=
&locId=&jobType=
Glassdoor (2019).https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBt
n&typedKeyword=CBS+sports&sc.keyword=CBS+sports&locT
=&locId=&jobType=
Whit Watson LinkedIn Profile. Retrieved October 30, 2019,
from https://www.linkedin.com/in/whitwatson/
Michael Warren LinkedIn Profile. Retrieved October 30, 2019,
from https://www.linkedin.com/in/michael-warren-71b257174/