solar panel marketing success

1. Task 3
Nayanika Dutt
Naydutt.11@gmail.com

2. Problem Statement
 The company wants to know the most important factors which
determine solar panel marketing success as well as prediction
methodology that your potential customer will end up purchasing
solar panel or not, so that they can work on it and further improve
their business using the data collected through survey.

3. Contents
 Factors
 Pivot tables
 Dashboard
 Charts/Slicers
 Conclusion
 Workbook link

4. The Factors
Factors
 Maximum investment lead willing to make.
 Does the lead have
 Home loan?
 Currently an EMI for any home
appliance?
 No. of appliances owned.
 States, Cities.
 Percentage of roof willing to give for
installation.
 No. of floors of the house.
 No. of individuals living in the household.
 Rating websites like Google, YT etc. based
on their usage of same.
Reason - To Find
 States/cities with max people willing to invest >1lac.
 Leads with no kinds of loans,
 Their chances of affording a solar system becomes high.
 Leads having 5+ appliances,
 Energy required by them would be greater.
 Leads could be converted to customers by sales
executives.
 The state(s) with most people rating 5 for websites usage,
 Those states could be targeted via the platforms while
marketing.
 The last 3 factors are used for slicers-effects could be seen all
over the dashboard.
 Top 5 cities per state have been shown in the pivot tables.

5. Pivot Tables
What maximum investment would you be willing to make in solar?(Multiple Items) Do you have a home loan? No
What maximum investment would you be willing to make in solar? (Multiple Items) Do you currently have an EMI for any home appliance? No
States Count
Uttar Pradesh 74 States & Cities Count States Count
Maharashtra 46 Uttar Pradesh 52 Uttar Pradesh 640
Gujarat 37 Agra 8 Maharashtra 379
Karnataka 20 Hyderabad 19 Karnataka 227
Madhya Pradesh 20 Kanpur 4 Gujarat 210
Andhra Pradesh 7 Kota 4 Madhya Pradesh 154
Rajasthan 4 Lucknow 13 Rajasthan 58
Grand Total 208 Meerut 4 Andhra Pradesh 24
Maharashtra 34 Grand Total 1692
Mumbai 11
No. of appliances owned (Multiple Items) nagpur 5 Do you have a home loan? No
Navi Mumbai 3 Do you currently have an EMI for any home appliance? No
States Count Pune 11
Uttar Pradesh 544 Raigad 2 States & Cities Count
Maharashtra 336 THANE 2 Uttar Pradesh 320
Gujarat 217 Gujarat 30 Ghaziabad 40
Karnataka 123 Ahmedabad 9 Hyderabad 127
Madhya Pradesh 122 Gandhinagar 2 Kanpur 37
Rajasthan 63 Junagadh 4 Lucknow 79
Andhra Pradesh 22 Mehsana 2 Noida 37 [Google] (All)
Grand Total 1427 Rajkot 10 Maharashtra 291 [Facebook] (All)
Vadodara 3 Mumbai 129 [Whatsapp] (All)
Madhya Pradesh 20 nagpur 39 [Youtube] (All)
No. of appliances owned (Multiple Items) Bhopal 5 Nashik 26
GWALIOR 2 Navi Mumbai 26 Row Labels Count of S.No.
States & Cities Count Indore 6 Pune 71 Uttar Pradesh 847
Uttar Pradesh 296 Nagda 1 Karnataka 211 Maharashtra 561
Agra 26 NEPANAGAR 1 Anekal 9 Gujarat 298
Ghaziabad 36 Pipariya 1 Bangalore 164 Karnataka 291
Hyderabad 118 Rajpur 1 Belgaum 10 Madhya Pradesh 218
Lucknow 88 Ramgarh 1 BENGALURU 23 Rajasthan 88
Noida 28 Sultanpur 1 Mudhol 5 Andhra Pradesh 37
Maharashtra 258 Tikamgarh 1 Madhya Pradesh 118 Grand Total 2340
Mumbai 130 Grand Total 136 Bhopal 32
nagpur 29 GWALIOR 45
Nashik 14 Indore 30
Navi Mumbai 28 Mau 4
Pune 57 Rajpur 7
Gujarat 152 Grand Total 940
Ahmedabad 62
Jamnagar 17
Junagadh 22
Rajkot 31
Vadodara 20
Madhya Pradesh 92
Bhopal 33
GWALIOR 15
Indore 32
Jabalpur 5
Number of Floors i...
1 Floor
2 Floors
3 Floors
4+
G+ 4+ floors
G+1 Floor
G+2 Floors
G+3 Floors
Ground Floor
How many people live ...
1
2
3
4
5
6
7
8
9
10
What percentage of your roof ...
<25%
>75%
26-50%
51-75%

6. Dashboard
35%
22%
18%
10%
10%
3% 2%
St a t es i n t er est ed i n h i gh er i n v est m en t
Uttar Pradesh
Maharashtra
Gujarat
Karnataka
Madhya Pradesh
Andhra Pradesh
Rajasthan
What maximuminvestment would you be willing to make in solar?
8
19
4
4
13
4
11
5
3
11
2
2
9
2
4
2
10
3
5
2
6
1
1
1
1
1
1
1
Agra
Kanpur
Lucknow
Mumbai
Navi Mumbai
Raigad
Ahmedabad
Junagadh
Rajkot
Bhopal
Indore
NEPANAGAR
Rajpur
Sultanpur
UttarPradeshMaharashtraGujaratMadhyaPradesh
Top 5 Cities(per state) interested in higher investment
State Name
Which city is your house at?
What maximuminvestment would you be willing to make in solar?
Uttar Pradesh
Maharashtra
Gujarat
Karnataka
Madhya Pradesh
Rajasthan Andhra Pradesh
St atesw ith ma x people owning most
a ppliances
No. of appliances owned
0 20 40 60 80 100 120 140
Agra
Ghaziabad
Hyderabad
Lucknow
Noida
Mumbai
nagpur
Nashik
Navi Mumbai
Pune
Ahmedabad
Jamnagar
Junagadh
Rajkot
Vadodara
Bhopal
GWALIOR
Indore
Jabalpur
Rajpur
UttarPradeshMaharashtraGujaratMadhyaPradesh
Cities(per State) w ith ma x people owning most
a ppliances
State Name
Which city is your house at?
No. of appliances owned
38%
22%
13%
12%
9%
4% 2%
P eople (per state) having n o loans
Uttar Pradesh
Maharashtra
Karnataka
Gujarat
Madhya Pradesh
Rajasthan
Andhra Pradesh
Do you have a home loan? Do you currently have an EMI for any home appliance?
Ghaziabad
Hyderabad
Kanpur
Lucknow
Noida
Mumbai
nagpur
Nashik
NaviMumbai
Pune
Anekal
Bangalore
Belgaum
BENGALURU
Mudhol
Bhopal
GWALIOR
Indore
Mau
Rajpur
Uttar Pradesh Maharashtra Karnataka Madhya Pradesh
Top 5 cities (per state) having no loans
State Name Which city is your house at?
Do you have a home loan? Do you currently have an EMI for any home appliance?
Number of Floors i...
1 Floor
2 Floors
3 Floors
4+
G+ 4+ floors
G+1 Floor
G+2 Floors
G+3 Floors
Ground Floor
No. of people living in t...
1
2
3
4
5
6
7
8
9
10
% of roof ready to give
<25%
>75%
26-50%
51-75%
36%
24%
13%
12%
9%
4%2%
H ighly pr efer ed %of people
Uttar Pradesh
Maharashtra
Gujarat
Karnataka
Madhya Pradesh
Rajasthan
Andhra Pradesh
[Google] [Facebook] [Whatsapp] [Youtube]

7. Analyses
 Via various charts are given in the following slides.

8. 35%
22%
18%
10%
10%
3% 2%
St a t es i n t er est ed i n h i gh er i n v est m en t
Uttar Pradesh
Maharashtra
Gujarat
Karnataka
Madhya Pradesh
Andhra Pradesh
Rajasthan
What maximum investment would you be willing to make in solar?
Chart 1
 UP, Maharashtra and Gujarat are the top states willing to make an investment of
either 1- 2 lac or 2 lac +.

9. 8
19
4
4
13
4
11
5
3
11
2
2
9
2
4
2
10
3
5
2
6
1
1
1
1
1
1
1
Agra
Kanpur
Lucknow
Mumbai
Navi Mumbai
Raigad
Ahmedabad
Junagadh
Rajkot
Bhopal
Indore
NEPANAGAR
Rajpur
Sultanpur
UttarPradeshMaharashtraGujaratMadhyaPradesh
T op 5 Ci ties(per st ate) i n ter ested i n h igher i nvest ment
State Name
Which city is your house at?
What maximum investment would you be willing to make in solar?
Chart 2
Cities, per state, to be explored first:-
1. Gujarat – Rajkot and Ahmedabad
2. Maharashtra – Pune & Mumbai
3. UP - Hyderabad & Lucknow

10. Uttar Pradesh
Maharashtra
Gujarat
Karnataka
Madhya Pradesh
Rajasthan Andhra Pradesh
St atesw ith m a x people ow ning m ost
a ppliances
No. of appliances owned
Chart 3
• Again, UP, Maharashtra & Gujarat are the states with the highest share of leads
who own 5 or 6 appliances.
• Hence energy requirement would be highest in these states.

11. 0 20 40 60 80 100 120 140
Agra
Ghaziabad
Hyderabad
Lucknow
Noida
Mumbai
nagpur
Nashik
Navi Mumbai
Pune
Ahmedabad
Jamnagar
Junagadh
Rajkot
Vadodara
Bhopal
GWALIOR
Indore
Jabalpur
Rajpur
UttarPradeshMaharashtraGujaratMadhyaPradesh
Ci t ies (per St a te) w it h m a x p eople ow n in g m ost
a ppliances
State Name
Which city is your house at?
No. of appliances owned
Chart 4
 Following cities should be explored 1st per state:
1. Gujarat – Ahmedabad
2. Maharashtra – Mumbai
3. UP – Hyderabad & Lucknow

12. Chart 5
 UP & Maharashtra are the states to be explored 1st based on the share of leads
who do not have any kind of loans.
38%
22%
13%
12%
9%
4% 2%
P eople (per st ate) having n o loans
Uttar Pradesh
Maharashtra
Karnataka
Gujarat
Madhya Pradesh
Rajasthan
Andhra Pradesh
Do you have a home loan? Do you currently have an EMI for any home appliance?

13. Chart 6
 Following cities should be explored 1st:
1. UP – Hyderabad & Lucknow
2. Maharashtra – Mumbai & Pune
Ghaziabad
Hyderabad
Kanpur
Lucknow
Noida
Mumbai
nagpur
Nashik
NaviMumbai
Pune
Anekal
Bangalore
Belgaum
BENGALURU
Mudhol
Bhopal
GWALIOR
Indore
Mau
Rajpur
Uttar Pradesh Maharashtra Karnataka Madhya Pradesh
Top 5 cities (per state) having no loans
State Name Which city is your house at?
Do you have a home loan? Do you currently have an EMI for any home appliance?

14. 36%
24%
13%
12%
9%
4%2%
H ighly pr efer ed % of people
Uttar Pradesh
Maharashtra
Gujarat
Karnataka
Madhya Pradesh
Rajasthan
Andhra Pradesh
[Google] [Facebook] [Whatsapp] [Youtube]
Chart 7
 Unanimously, for any website, UP is the state with max share of leads rating the
possible sources of reaching target audience (Google, Facebook, WhatsApp,
YouTube) as 5.

15. Slicers
1. Number of Floors in House.
2. No. of people living in the house (including children)?
3. % of roof ready to give.

16. Conclusions
 The top ranking cities for expanding business are:
 UP - Hyderabad & Lucknow
 Maharashtra – Pune & Mumbai
 Gujarat – Rajkot and Ahmedabad
 MP - Indore, Bhopal & Gwalior
 Karnataka – Bangalore
 UP has the highest share of high websites’ usage.
 Slicers ‘% of roof ready to give’ & ‘No. of people living in the house (including
children)’ result in including MP & Karnataka in the top 3 states in for each
factor as well.

17. https://drive.google.com/file/d/1-Bm2sl1sL-i_H1KP1w10gx41AHYn2tMd/view?usp=sharing