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- 2. Problem Statement The company wants to know the most important factors which determine solar panel marketing success as well as prediction methodology that your potential customer will end up purchasing solar panel or not, so that they can work on it and further improve their business using the data collected through survey.
- 3. Contents Factors Pivot tables Dashboard Charts/Slicers Conclusion Workbook link
- 4. The Factors Factors Maximum investment lead willing to make. Does the lead have Home loan? Currently an EMI for any home appliance? No. of appliances owned. States, Cities. Percentage of roof willing to give for installation. No. of floors of the house. No. of individuals living in the household. Rating websites like Google, YT etc. based on their usage of same. Reason - To Find States/cities with max people willing to invest >1lac. Leads with no kinds of loans, Their chances of affording a solar system becomes high. Leads having 5+ appliances, Energy required by them would be greater. Leads could be converted to customers by sales executives. The state(s) with most people rating 5 for websites usage, Those states could be targeted via the platforms while marketing. The last 3 factors are used for slicers-effects could be seen all over the dashboard. Top 5 cities per state have been shown in the pivot tables.
- 5. Pivot Tables What maximum investment would you be willing to make in solar?(Multiple Items) Do you have a home loan? No What maximum investment would you be willing to make in solar? (Multiple Items) Do you currently have an EMI for any home appliance? No States Count Uttar Pradesh 74 States & Cities Count States Count Maharashtra 46 Uttar Pradesh 52 Uttar Pradesh 640 Gujarat 37 Agra 8 Maharashtra 379 Karnataka 20 Hyderabad 19 Karnataka 227 Madhya Pradesh 20 Kanpur 4 Gujarat 210 Andhra Pradesh 7 Kota 4 Madhya Pradesh 154 Rajasthan 4 Lucknow 13 Rajasthan 58 Grand Total 208 Meerut 4 Andhra Pradesh 24 Maharashtra 34 Grand Total 1692 Mumbai 11 No. of appliances owned (Multiple Items) nagpur 5 Do you have a home loan? No Navi Mumbai 3 Do you currently have an EMI for any home appliance? No States Count Pune 11 Uttar Pradesh 544 Raigad 2 States & Cities Count Maharashtra 336 THANE 2 Uttar Pradesh 320 Gujarat 217 Gujarat 30 Ghaziabad 40 Karnataka 123 Ahmedabad 9 Hyderabad 127 Madhya Pradesh 122 Gandhinagar 2 Kanpur 37 Rajasthan 63 Junagadh 4 Lucknow 79 Andhra Pradesh 22 Mehsana 2 Noida 37 [Google] (All) Grand Total 1427 Rajkot 10 Maharashtra 291 [Facebook] (All) Vadodara 3 Mumbai 129 [Whatsapp] (All) Madhya Pradesh 20 nagpur 39 [Youtube] (All) No. of appliances owned (Multiple Items) Bhopal 5 Nashik 26 GWALIOR 2 Navi Mumbai 26 Row Labels Count of S.No. States & Cities Count Indore 6 Pune 71 Uttar Pradesh 847 Uttar Pradesh 296 Nagda 1 Karnataka 211 Maharashtra 561 Agra 26 NEPANAGAR 1 Anekal 9 Gujarat 298 Ghaziabad 36 Pipariya 1 Bangalore 164 Karnataka 291 Hyderabad 118 Rajpur 1 Belgaum 10 Madhya Pradesh 218 Lucknow 88 Ramgarh 1 BENGALURU 23 Rajasthan 88 Noida 28 Sultanpur 1 Mudhol 5 Andhra Pradesh 37 Maharashtra 258 Tikamgarh 1 Madhya Pradesh 118 Grand Total 2340 Mumbai 130 Grand Total 136 Bhopal 32 nagpur 29 GWALIOR 45 Nashik 14 Indore 30 Navi Mumbai 28 Mau 4 Pune 57 Rajpur 7 Gujarat 152 Grand Total 940 Ahmedabad 62 Jamnagar 17 Junagadh 22 Rajkot 31 Vadodara 20 Madhya Pradesh 92 Bhopal 33 GWALIOR 15 Indore 32 Jabalpur 5 Number of Floors i... 1 Floor 2 Floors 3 Floors 4+ G+ 4+ floors G+1 Floor G+2 Floors G+3 Floors Ground Floor How many people live ... 1 2 3 4 5 6 7 8 9 10 What percentage of your roof ... <25% >75% 26-50% 51-75%
- 6. Dashboard 35% 22% 18% 10% 10% 3% 2% St a t es i n t er est ed i n h i gh er i n v est m en t Uttar Pradesh Maharashtra Gujarat Karnataka Madhya Pradesh Andhra Pradesh Rajasthan What maximuminvestment would you be willing to make in solar? 8 19 4 4 13 4 11 5 3 11 2 2 9 2 4 2 10 3 5 2 6 1 1 1 1 1 1 1 Agra Kanpur Lucknow Mumbai Navi Mumbai Raigad Ahmedabad Junagadh Rajkot Bhopal Indore NEPANAGAR Rajpur Sultanpur UttarPradeshMaharashtraGujaratMadhyaPradesh Top 5 Cities(per state) interested in higher investment State Name Which city is your house at? What maximuminvestment would you be willing to make in solar? Uttar Pradesh Maharashtra Gujarat Karnataka Madhya Pradesh Rajasthan Andhra Pradesh St atesw ith ma x people owning most a ppliances No. of appliances owned 0 20 40 60 80 100 120 140 Agra Ghaziabad Hyderabad Lucknow Noida Mumbai nagpur Nashik Navi Mumbai Pune Ahmedabad Jamnagar Junagadh Rajkot Vadodara Bhopal GWALIOR Indore Jabalpur Rajpur UttarPradeshMaharashtraGujaratMadhyaPradesh Cities(per State) w ith ma x people owning most a ppliances State Name Which city is your house at? No. of appliances owned 38% 22% 13% 12% 9% 4% 2% P eople (per state) having n o loans Uttar Pradesh Maharashtra Karnataka Gujarat Madhya Pradesh Rajasthan Andhra Pradesh Do you have a home loan? Do you currently have an EMI for any home appliance? Ghaziabad Hyderabad Kanpur Lucknow Noida Mumbai nagpur Nashik NaviMumbai Pune Anekal Bangalore Belgaum BENGALURU Mudhol Bhopal GWALIOR Indore Mau Rajpur Uttar Pradesh Maharashtra Karnataka Madhya Pradesh Top 5 cities (per state) having no loans State Name Which city is your house at? Do you have a home loan? Do you currently have an EMI for any home appliance? Number of Floors i... 1 Floor 2 Floors 3 Floors 4+ G+ 4+ floors G+1 Floor G+2 Floors G+3 Floors Ground Floor No. of people living in t... 1 2 3 4 5 6 7 8 9 10 % of roof ready to give <25% >75% 26-50% 51-75% 36% 24% 13% 12% 9% 4%2% H ighly pr efer ed %of people Uttar Pradesh Maharashtra Gujarat Karnataka Madhya Pradesh Rajasthan Andhra Pradesh [Google] [Facebook] [Whatsapp] [Youtube]
- 7. Analyses Via various charts are given in the following slides.
- 8. 35% 22% 18% 10% 10% 3% 2% St a t es i n t er est ed i n h i gh er i n v est m en t Uttar Pradesh Maharashtra Gujarat Karnataka Madhya Pradesh Andhra Pradesh Rajasthan What maximum investment would you be willing to make in solar? Chart 1 UP, Maharashtra and Gujarat are the top states willing to make an investment of either 1- 2 lac or 2 lac +.
- 9. 8 19 4 4 13 4 11 5 3 11 2 2 9 2 4 2 10 3 5 2 6 1 1 1 1 1 1 1 Agra Kanpur Lucknow Mumbai Navi Mumbai Raigad Ahmedabad Junagadh Rajkot Bhopal Indore NEPANAGAR Rajpur Sultanpur UttarPradeshMaharashtraGujaratMadhyaPradesh T op 5 Ci ties(per st ate) i n ter ested i n h igher i nvest ment State Name Which city is your house at? What maximum investment would you be willing to make in solar? Chart 2 Cities, per state, to be explored first:- 1. Gujarat – Rajkot and Ahmedabad 2. Maharashtra – Pune & Mumbai 3. UP - Hyderabad & Lucknow
- 10. Uttar Pradesh Maharashtra Gujarat Karnataka Madhya Pradesh Rajasthan Andhra Pradesh St atesw ith m a x people ow ning m ost a ppliances No. of appliances owned Chart 3 • Again, UP, Maharashtra & Gujarat are the states with the highest share of leads who own 5 or 6 appliances. • Hence energy requirement would be highest in these states.
- 11. 0 20 40 60 80 100 120 140 Agra Ghaziabad Hyderabad Lucknow Noida Mumbai nagpur Nashik Navi Mumbai Pune Ahmedabad Jamnagar Junagadh Rajkot Vadodara Bhopal GWALIOR Indore Jabalpur Rajpur UttarPradeshMaharashtraGujaratMadhyaPradesh Ci t ies (per St a te) w it h m a x p eople ow n in g m ost a ppliances State Name Which city is your house at? No. of appliances owned Chart 4 Following cities should be explored 1st per state: 1. Gujarat – Ahmedabad 2. Maharashtra – Mumbai 3. UP – Hyderabad & Lucknow
- 12. Chart 5 UP & Maharashtra are the states to be explored 1st based on the share of leads who do not have any kind of loans. 38% 22% 13% 12% 9% 4% 2% P eople (per st ate) having n o loans Uttar Pradesh Maharashtra Karnataka Gujarat Madhya Pradesh Rajasthan Andhra Pradesh Do you have a home loan? Do you currently have an EMI for any home appliance?
- 13. Chart 6 Following cities should be explored 1st: 1. UP – Hyderabad & Lucknow 2. Maharashtra – Mumbai & Pune Ghaziabad Hyderabad Kanpur Lucknow Noida Mumbai nagpur Nashik NaviMumbai Pune Anekal Bangalore Belgaum BENGALURU Mudhol Bhopal GWALIOR Indore Mau Rajpur Uttar Pradesh Maharashtra Karnataka Madhya Pradesh Top 5 cities (per state) having no loans State Name Which city is your house at? Do you have a home loan? Do you currently have an EMI for any home appliance?
- 14. 36% 24% 13% 12% 9% 4%2% H ighly pr efer ed % of people Uttar Pradesh Maharashtra Gujarat Karnataka Madhya Pradesh Rajasthan Andhra Pradesh [Google] [Facebook] [Whatsapp] [Youtube] Chart 7 Unanimously, for any website, UP is the state with max share of leads rating the possible sources of reaching target audience (Google, Facebook, WhatsApp, YouTube) as 5.
- 15. Slicers 1. Number of Floors in House. 2. No. of people living in the house (including children)? 3. % of roof ready to give.
- 16. Conclusions The top ranking cities for expanding business are: UP - Hyderabad & Lucknow Maharashtra – Pune & Mumbai Gujarat – Rajkot and Ahmedabad MP - Indore, Bhopal & Gwalior Karnataka – Bangalore UP has the highest share of high websites’ usage. Slicers ‘% of roof ready to give’ & ‘No. of people living in the house (including children)’ result in including MP & Karnataka in the top 3 states in for each factor as well.