Guy Yehiav, CEO, Profitect; John Deane, CIO, Ascena Retail Group; and Steve Zawlocki, Director, Belk Sponsored by Profitect

1. Executive Panel:
A Pragmatic Approach to Artificial Intelligence,
Machine Learning, & Prescriptive Analytics

2. Panelists
John Deane
ascena retail group
CIO
Guy Yehiav
CEO
Profitect
Steve Zawlocki
Belk
Director

3. The Old BI Paradigm

7. Strategic
Leadership

8. Lead, follow, or get out of the way
• Do you think most retail executives are afraid of what data
analytics does to their business or do they just not
understand it?
• How can you leverage prescriptive analytics and practical AI
to understand the value of your resources in today’s retail
environment?

9. Practical
Adoption

10. Rowing in the same direction
• How do you make a data analytics project successful? What
are the key metrics you look for when implementing new
technology?
• How would you define practical AI?
• John, what was it about Profitect that drew you to
implementing it not only at ascena, but in previous roles?
• Steve, tell us about Profitect and the role it’s played among
employees at Belk.

11. Tactical
Examples

12. Let’s talk results
• Please provide an example of a smart task that is a result of
your machine learning capabilities with Profitect?
• John, a unique element with ascena is how you’ve been able
to leverage the solution across all banners? How has this
pragmatic approach to an actionable AI solution like Profitect
been successful?
• Steve, Belk has been migrating to a new POS system, tell us
how you’ve maintained visibility to the new and legacy
solution?

13. To continue the discussion please visit
Profitect at booth #4253
info@profitect.com
www.profitect.com