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FROM BI TO APPLIED AI
1. FROM BI TO APPLIED AILior Sidi | Braincast.ai CEO
KBC conference | 14 Mar 2019
2. 2
Agenda
1. Clean table for BI and AI
2. AI for business
3. AI challenges
4. Business for AI + Applied AI
3. About Me
• Israeli & Half-Bulgarian
• Data driven projects
• AI, machine learning and Deep learning
• (Adversarial, Autoencoders, Explainability)
• Braincast.ai
4. 4
AI Hype Alert
AI is a victim of its own success
Extrapolate
Misconceptions
(sci-fi movies)
Lack of education
Unrealistic
expectations
5. 5
“
Five years ago, all the AI researchers were saying:
it's much more powerful than you think.
And now they're like:
it's not as powerful as you think
”
Nicholas Thompson, Wired
6. 6
Why you need this talk?
Value
• Get value for the business
Education
• Separate hype from reality
Call for action
• You are a critical part of the revolution
8. 8
What is Business Intelligence?
Goal: Aid companies with decision-making
Means: Collecting, reporting and analyzing data
The key: Quality of data, questions and action
Outcome: Impact on core business operation
9. 10
BI Challenges
Dashboards are not enough
People
Shortage of experts
Human are a bottleneck
Data
Big data overload
Static snapshot
Automation - insights in real time Dynamic & Distributed
10. 11
BI <-> AI
Aid business
decision-making
Data analytics
Data driven organization
Quality decision process
Automation
Self learning
Business
Intelligence Artificial Intelligence
11. 12
What is Artificial Intelligence?
• “The science and engineering of making intelligent
machines.” John McCarthy
• Emulating human cognition in pursuit of problem solving
AI is a goal or quest we striving to achieve
Applied AI – practical implementations of AI
19. An Analysis of Deep Neural Network Models for Practical Applications, 2017.
Facebook managed to reduce the training time of a
ResNet-50 deep learning model on ImageNet from 29
hours to one hour
Instead of using batches of 256 images with eight GPUs
they use batch sizes of 8,192 images distributed across
256 GPUs.
Figures copyright Alfredo Canziani, Adam Paszke, Eugenio Culurciello, 2017.
22. 23
Value to your
costumers
Customer service
Service recommendation
Clarifying a messy
picture
Costumer segment
Credit / insurance fraud
Detection in real time
Automated
decision making
Back-office
administrative
Financial activities
Process
Automation
Cognitive
Insight
Cognitive
Engagement
AI for Business
23. 24
AI Business Achievements
• Increase efficiency
• Reduce expenses
• Increase customer satisfaction
• Improve existing products and services
• Create new business opportunities
24. 25
BI <-> AI
Aid business
decision-making
Data analytics
Data driven organization
Quality decision process
Automation
Self learning
Business
Intelligence
Automation
Decision making
Model human
Intelligence
Artificial
Intelligence
28. 29
First Wave
1970s-1990s
Good reasoning But
no ability to generalize
Thired Wave
2020s-2030s
Second Wave
2000s-present
Forth Wave
2030 ->
Excellent in learning,
reasoning and generalize
Good learning But
No reason and generalize
Able to perform any
intellectual task a human can
Four Waves Of AI
31. 33
Learning ability
Symbolic AI
humans imparting knowledge descriptive rules
Sub symbolic
execute a task without being explicitly programmed to do
so, performance increases with experience
-> Machine learning, Search
34. 36
Machine Learning
• The biggest impact on the world right now
• Enabling computers to learn on their own, Iteratively
• Spot patterns that humans might miss or never think of in
the first place.
• Can achieve performance comparable to that of humans
without having to imitate human intelligence processes.
42. 44
BI <-> AI
Aid business
decision-making
Data analytics
Data driven organization
Quality decision process
Automation
Self learning
?
Business
Intelligence
Automation
Decision making
Model human
Intelligence
Learn from experience
Implicit learning
Automated
Artificial
Intelligence
45. 47
“
Telling the future by looking at the past assumes
that conditions remain constant.
This is like driving a car by looking in the
rearview mirror.
”
- Herb Brod
46. 48
AI Challenges
Trouble in paradise
Erroneous
Overfitting, Imbalance,
Concept drift, Dimensionality
Black swan, Data integrity
Humanity
Fairness, Labor,
Security & Privacy
Impact
Business Communication
Lack of impact,
Late go to market
Explainability Awareness Education
Reduce
data-dependentExperience Tools/Tech
50. Ribeiro, M. T.,; Guestrin, C. (2016). “ Why Should I Trust You ?” Explaining
the Predictions of Any Classifier.
51. Goodman, B., & Flaxman, S. (n.d.). European Union regulations on
algorithmic and a “‘ right to explanation .’”
52. 54
Explainability is hard
Current solutions
Informative features
Retrain simpler model
Decision boundary visualization
Needed solution
Must be loyal to the original model
Exact answer with reasoning
Human interactive
Symbolic?
53. Mittu, R., Sofge, D., & Russell, S. (n.d.). Autonomy and Arti cial Intelligence :
A Threat or Savior ? Chapter 4: Human Information Interaction, Artificial
Intelligence, and Errors
55. 57
Focus on Value
Delivering extraordinary customer value requires deep
understanding of the existing business process
Customer centricity - Satisfaction, retention, and interaction
You create value. Not only communicate value.
You don’t define “value” Your costumer do.
56. 58
AI Product Management
Mistakes to avoid
Too specific product
Too many pivots
Obsession with metrics and analytics
Too Generalize
Too many POCs
58. 60
Talk Data
Data > Algorithm
Garbage in Garbage out
Make sure the data is accurate
Ask to see and analyze the data
59. 61
Applied AI
AI is becoming more accessible to domain experts
Data scientists will focus on services and advanced stuff
Define and understand the features, training, production
Feedback the model – adaptive learning
Model and incorporate human knowledge
less data-dependent AI technology
65. 67
Applied AI
Braincast.ai
• Capture expert knowledge using sequential patterns
• Model free method – no training
• Good at dynamic complex problems
• Handle Temporal, Sparse and multi-stream data
• Put the expert within the decision process
Fast development cycle
Explainable & Accountable Results
66. 68
AI Is Cool AI is
challenging
Get ready to
Applied AI
Focus on
Data & Value
Automate decision
Efficiency
customer satisfaction
Improve existing
products and services
It’s not magic
Many places to fail
Lack of impact
Connect to the data
feedback loop
Express your knowledge
Costumer centric
Create new business
opportunities
Ask the right questions
TAKE
AWAYS