This document discusses ethics in communication and effective communication principles. It outlines 10 ethics in communication including mutuality, individual dignity, accuracy, access to information, accountability, audience, relative truth, ends vs means, use of power, and rights vs responsibilities. It also discusses 5 purposes of communication: to inform, express feelings, imagine, influence, and meet social expectations. Principles of effective oral communication are outlined as being clear with purpose, complete with message, natural delivery, and timely feedback. Principles of effective written communication are described as the 7Cs: being clear, concise, concrete, correct, coherent, complete, and courteous.

1. TOPIC 5:
ETHICS IN
COMMUNICATION
Prepared by:
NATHANIEL A. ALIGUYON, LPT, MAT

2. 1) Identify the types of communication in relation to
mode, context, purpose, and style.
2) Explain the various communication models.
3) Discuss the value of
communication in enhancing
one’s personal and professional
relationships.
4) Recognize the importance of a
code in ethics in communication.
Lesson Objectives:

3. It is important to note that one’s
behavior should be regulated by
honesty, decency,
truthfulness, sincerity,
and moral uprightness.

4. • Establish an effective
value system that will
pave way for the
development of
integrity as a person.
One’s behavior
and decision-
making style
affect, in turn, the
operation of an
organization.

5. • Provide complete and
accurate information.
Data should always be
contextualized and correct.

6. Disclose vital
information adequately
and appropriately.
Never conceal or hide
information for the
purposes of
transparency.

7. Ten Ethics in
Communication
Deidre D. Johnston (1994)
pointed out ten ethics in
communication that you
should bear in mind to avoid
being labeled “unethical”.

8. 1. Mutuality
You should pay
attention to the needs
of others, as well as
yours.

9. 2. Individual
Dignity
Do not cause another
person embarrassment
or a loss of dignity.

10. 3. Accuracy
You should ensure that others
have accurate information.
Tell them everything they
have a right and need to
know, not just what is true.

11. 4. Access to
Information
Never bolster the impact of your
communication by preventing
people from communicating with
one another or by hindering
access to the supporting
information.

12. 5. Accountability
You should be responsible and
accountable for the
consequences of your
relationships and
communication.

13. 6. Audience
As receiver of the information, you also
have ethical responsibilities. A good
rule of thumb is the “200% rule”
where both the sender and the
receiver have full or 100%
responsibility to ensure that the
message is understood, and that
ethics are followed. This is100/100
rule, not 50/50 rule.

14. 7. Relative Truth
As either sender or receiver of
information, remember that your
own point of view may not be
shared by others and that your
conclusions are relative to your
perspective, so
allow others to respectfully
disagree or see it differently.

15. 8. Ends vs. Means
You make sure that the end of
goal of your communication
and the means of getting to
that end are both ethical
although no rule can be
applied without reservation to
any situation.

16. 9. Use of Power
In situations where you have
more power than others (e.g. a
teacher with a student, a boss
with a subordinate, a parent
with a child), you also have
more responsibility for the
outcome.

17. 10.Rights vs.
Responsibilities
Balance your rights against your
responsibilities even if you live in
a wonderful society where your
rights are protected by law; not
everything you have a right to do is
ethical.

18. TOPIC 6:
GENERAL
PRINCIPLES OF
EFFECTIVE
COMMUNICATION

19. 1. Know your purpose in
communicating.

20. Communication makes learning easier, helps
students achieve goals, increases opportunities for
expanded learning, strengthens the connection
between student and teacher, and creates an
overall positive experience. Communication serves
five major purposes: to inform, to express
feelings, to imagine, to influence, and to meet
social expectations.

21. 2. Know your audience.

22. Knowing your audience helps you
figure out what content and
messages people care about. Once
you have an idea of what to say,
knowing your audience also tells you
the appropriate tone and voice for
your message.

23. 3. Know your topic.

24. It is important that you understand your subject matter
before you start speaking. Content is central to any
presentation. Your content must be accurate, factual,
and well-organized before you start adding any kinds
of bells and whistles along with it.
You need to know what it is you're trying to do before you
can do it. Know your topic. If you don't know sufficient
detail about your topic and rely on the audience
having even less knowledge you aren't being effective.
Anticipate objections and be prepared to accept them.

25. 4. Adjust your speech or writing to
the context of the situation.

26. Context is critical, because it tells you,
the receiver, what importance to place
on something, what assumptions to
draw (or not) about what is being
communicated, and most importantly,
it puts meaning into the message.

27. 5. Work on the feedback given you.

28. The feedback tells the sender many things such
as whether the message is received successfully
or not, whether the receiver liked it or not, whether
the choice of channel/medium is appropriate.
Feedback is important in communication
because it enables the sender to evaluate the
effectiveness of its message. Constructive
feedback motivates the sender.

29. Principles of Effective
Oral Communication
1)Be clear with your
purpose.
2)Be complete with the
message
3)Be natural with your
delivery.
4)Be specific and timely
with your feedback.

30. Principles of
Effective Written
Communication:
The 7Cs
1)Be clear.
2)Be concise.
3)Be concrete.
4)Be correct.
5)Be coherent.
6)Be complete.
7)Be courteous.

31. Agyamanak!
Agkape tayo!