Learn about 6 very successful use cases of augmented reality for business. A CTR of >100%, is it really possible? When you have the right reason to use the technology: YES!

1. A video postcard with a smile

2. Smilez is simple.
Suppose you have a video that you would like to share
with family and friends.
With Smilez you upload your video. You select your
favorite frame from the video and write a personal
message. The app creates a physical postcard with your
frame and message. You provide the address and the
next day your video postcard is sent.
When the postcard is delivered, the receiver can user his
smartphone with the Smilez app to scan the card and
watch how it comes alive as the video plays.

3. Sender
Smilez
Receiver

4. Smilez is a magical
experience where a photo
comes alive when the video
starts playing.
What do you think these two
girls are up to?
Scan this photo with Smilez

5. Share video material in a new and
personal way, through a magical
experience and the touch of oldfashioned paper.
Videos shared with Smilez get watched
and make a lasting impression.
Smilez links paper to online and you
get the best of both worlds.

6. Use Case:
SANDD
Sandd (Sort and
Deliver) is a B2B
postal delivery
organization that
makes 700M
deliveries per
year.
• Sandd wanted to support their delivery
personnel with an app but needed a way to
attract attention.
• By sending out Smilez cards they not only
attracted attention but also got an insight in the
mobile coverage and types of devices/OS used
by their personnel.
• 12.000 cards were sent, the cards were scanned
7.000 times by 3000 unique devices.

7. Use Case:
IBM
IBM MobileFirst
offers you true
end-to-end
mobile solutions.
• IBM Mobile Solutions was looking for a way to
promote their mobile development platform
‘Worklight’ in an innovative way.
• Using Smilez cards they reached out to the
audience during a one day conference and
showed their introduction video.
• Over the course of 4 days 200 cards were
scanned 2000+ times by 200+ unique devices.

8. Use Case:
euroscript
euroscript has grown to
become an international
service
provider supporting
customers from around
the world design, build
and run content
management
operations of all sizes.
• euroscript use video to showcase their
document management software products.
• euroscript uses Smilez cards to distribute the
promotion videos to an audience they meet in
real life, during conferences and otherwise.
• On average each card is scanned 1,4 times. Cards
keep being scanned until months after the event
where they are handed out.

9. Use Case:
Deloitte
Deloitte is the leading
audit and consulting
practice in Belgium.
More than 2,600 people
in 11 offices across the
country serve public and
private enterprises with
financial, legal, tax,
management and
information technology
expertise.
• Deloitte Digital wants to stand out; like a red
apple in a basket of green apples.
• Sending out an augmented reality Christmas
card not only stands out but also linked to the
digital business showing that they know about
new technologies.

10. Use Case:
NulVier day
care
NulVier day care is
a rapidly
expanding chain
of day care
facilities.
• NulVier wants to show parents that there is
more to day care than a safe place for your child.
• Since many daycare facilities are closing, they
need to find the parents that still require within
their region.
• NulVier reaches their target audience by giving
away Smilez cards for birthday parties to their
clients who send them to their friends.
• Each Smilez card contains a clients own video
framed in a NulVier setting and concluded with a
NulVier outro.

11. Use Case:
Zilverspoor
Zilverspoor is a
publisher that
focuses on new
talent and new
book concepts.
• Zilverspoor is publishing a cross-media novel
‘Herkenning’ where the characters from the book
have real social media accounts.
• To switch between real world and online, 4 Smilez
cards have been added to the book which link to the
online discussion forum.
• Not only does the augmented reality generate
national press coverage for the book, it also converts
book readers into online followers.
• The online community has its own advertisements
and thus generates additional revenu.

12. Together with our client we:
- Design the experience
from card to video to
online landing page
- Provide each card with a
personal message and
address
- Ship the cards all over the
world

13. Smilez™ is a product by
Dutch Rose Media
Stratumseind 32
5611 ET Eindhoven
The Netherlands
+31-40-8456280
www.mysmilez.com
facebook.com/smilezapp | youtube.com/smilezap|