myCreative digital marketing services support companies to increase traffic to your website and turn that traffic into leads and conversions. We do this by consistently creating quality content that meets your target audience's needs, distributing that content on social media where we find and build new relationships with your target market (building a community around your industry) and encouraging sign ups to future content through a monthly email newsletter. At the higher stage or level we create compelling evergreen campaigns that use all three channels to increase conversions.

1. myCreative Digital
Marketing Services
Generate traffic and leads. Optimise
conversions.

2. myCreative
Strategy
The method:
Content Marketing:
Establish authority and
generate organic traffic from
search engines through content
marketing.
1
Social Media Marketing:
Get your content wider reach
within your target market. Build
new relationships. Shorten the
sales cycle.
2
Email Marketing:
Create a community users
around your business industry.
Personalise communication.
Increase returning traffic.
3
Campaigns
Heavily focused campaigns.
Gated content. Social media
advertising and email nurture
campaigns.
2

3. Content Marketing

4. Content Planning:
Brainstorms / editorial calendar
1
Publishing / Distribution
Uploading to Wordpress, on-page
SEO, image attribution and
distribution through social media.
2
Analytics / Design
Continued tracking and reporting.
Content audit. Blog design /
usability.
3
2-4 Blogs a
Month
Regular blogging is required to attract an
online audience. With an in-depth buyer
persona and lifecycle analysis, there is always
something to write that is specific to your
target audience.
Different types of content allow you to
broaden your appeal to different types of
people. Think interviews, checklists, news
updates and how to guides.
Analytics and reporting tells you what works
and what doesn’t so you can hone in your
strategy and get better with each cycle.

5. Social Media

6. Curating and Creating
Content:
Following the 80/20 rule of
providing more value through
curation then driving traffic with
created content distribution.
1
Audience Growth
Using buyer persona analysis to
find and follow people. Creating
lists to engage with these people
regularly and build relationships.
Adverts also help to reach a wider
audience.
2
Listening and Engagement
Social listening is the act of
creating streams to listen to
people speaking about topics
we’re interested in.
3
Create a
community
Social media isn’t just about posting to your
channels. It takes time to make compelling
social media content and companies like to
know they have that side covered.
Staying on top of news and trends in your
industry can feed back ideas to your content
strategy and gives you an idea of what people
care about in relation to your industry.
Creating a community of like-minded people
who are passionate about the same things
you are is a great way to build relationships
and shorten the sales cycle.

7. 0 20 40 60 80 100 120 140
Reporting and
Analytics
Social media reporting is all about
understanding the ROI of your social
media efforts. If we can track a person
from a social click to a form fill, we
know that the money we spend is
worth our while.
Social media is a branding tool but
that doesn’t mean you shouldn’t seek
some rewards from your efforts.

8. Social Selling
Training
Social selling is a handy tool in
recruitment today. Finding and
onboarding candidates/clients through
social media allows people to use a
channel that they’re used to. It also
allows sales reps to build and
maintain stronger relationships
throughout and beyond the customer
lifecycle.
Day training in LinkedIn and Twitter
can be individually costed.

9. Email Marketing

10. Landing Pages and Forms:
Give them a reason to subscribe
and they will! We start simple,
with a monthly newsletter for
clients and candidates.
1
Crafting compelling emails:
Everything from design to content
is planned out and tested before
sending.
2
Reporting and Analytics
Reporting on email engagement,
how email marketing is driving
traffic back to the site and if it is
helping to create conversions.
3
Monthly
Newsletter
Email
Turn your audience into data. The more we
know about our audience, the better we can
serve them and the more likely we are to turn
them into quality clients and candidates.
Email marketing takes your online audience
and de-anonymises them. Once you have
their data you can keep them returning to your
website for more and turn them into leads.

11. Campaigns

12. Pillar content:
eBooks / whitepapers /
datasheets / reports / guides
1
Social Media:
Encourage more downloads.
2
Email Nurture:
Further emails on the same topic.
3
Remarketing:
Conversion optimization through
remarketing.
4
Email
Create nurture emails
following content
download to
encourage conversion.
Remarketing
Continue paid
advertising to users
who haven’t converted
but have visited.
Quarterly Lead
Gen Campaign
The aim of the game is lead generation.
With a consistent stream of traffic to your site
from the 3 activities I mentioned, it becomes a
lot easier to turn this traffic into leads using
campaigns.
Here’s where we bring out the big guns.
Campaigns can last forever and so we must
always analyse the ROI and see where
conversion rates can be improved.
Pillar content
Attract audience based on a
specific need. Get them to
download gated content.
Social Media
Use social media
advertising to reach larger
audience.

13. Drive Traffic
£ 760
Social media (8 hours a month)
….......................................
Content marketing (2 blogs per month)
….......................................
Advertising budget (£200 per month)
….......................................
Monthly reporting - FREE
Conversion Optimisation
£ 2100
Social media (14 hours a month)
….......................................
Content marketing (4 blogs a month + link building
+ quarterly pillar content)
….......................................
Monthly email newsletter + quarterly nurture
campaign
….......................................
Campaign advertising and remarketing budget
….......................................
Monthly and quarterly reporting + yearly audit -
FREE
Generate Leads
£ 1450
Social media (14 hours a month)
….......................................
Content marketing (3 blogs a month + link
building)
….......................................
Advertising budget (£400 a month)
….......................................
Monthly email newsletter
….......................................
Monthly and quarterly reporting - FREE

14. Description Rate
Buyer persona and lifecycle research £ 160
Content brainstorm and editorial calendar set-up £ 60
Social media set-up £ 120
Email tool set-up (inc. web forms) & template design £ 200
Reporting document set-up £ 40
Inbound marketing strategy document (optional) £ 240
Video marketing set-up £320
MINIMUM PRICE
£ 380Set-Up Fees
Set-up is incumbent on success.
Depending on level of service, not all
of these will be necessary.

15. Name
of your
top slide
https://www.linkedin.com/in/natashamycreative/
hello@myCreative.uk