1. the topic
WHO WE ARE
INSIDEMAN
DIGITAL MEDIA
– ABOUT US & THE SERVICES THAT WE OFFER –
InsideMan Digital Media offers strategy, solutions
and support through social media management,
training and web development. With a client range
from startups to corporates, we offer custom
solutions to help people and brands improve their
engagement, influence and reach online with
strategic social media solutions and tools.
2. 1. Social Media Strategy _____________________________________________01
2 Social Media Training _____________________________________________02
3. Live social media broadcasting ___________________________________02
4. Social Media Workshops & Events ________________________________03
5. Social Media Management _______________________________________03 -04
6. Why we are different______________________________________________05-06
7. Websites__________________________________________________________07
8. Contact us_________________________________________________________08
WHAT WE DO
Social Media Strategy
Understand your objectives, goals and purpose with online
marketing in order to achieve improved engagement,
influence and reach online. We will analyze these goals, along
with your competitors, influencers and target market groups,
in order to determine which channels are appropriate for your
business or brand.
From there we will build a target market analysis and channel
strategy which will become your intellectual property to keep
and use, whether we are managing your social media for you
or we have trained you to do it on your own.
InsideMan Digital Media: WHAT WE DO Pg. 01
3. Social Media Training
WHAT WE DO
Strategy, Tools, Management Systems Set Up & Training
We will come to your premises or you can come to ours. Together
we will put all the systems and tools in place so you can easily
manage your own social media (and no it won’t become your full
time job!) We will create your in depth marketing strategy by
determining who your competitors are, as well as your influencers
and target markets.
Where are your target markets hanging out online? How do we reach
them and engage in order to improve your brands reach and
influence? What is our strategy for each channel? We will set up all
your platforms and necessary tools to get you settled and confident to
manage your own social media platforms moving forward.
InsideMan Digital Media: WHAT WE DO Pg. 02
Live Social Media broadcasting
Live event tweeting is one of the most powerful
channels that you can use to promote your event
before the day and live on the day. We Trend every
time
4. WHAT WE DO
Social Media Workshops & short courses
Follow us online or sign up for our news-letter to hear about our
ongoing social media workshops and short courses.
Our workshops are intensive beginner to advanced full day sessions
that cover selected social media platforms over one and or two days,
including a complimentary social media strategy plan.
Our short courses are run weekly and offer an introduction into social
media, including Facebook, Twitter, LinkedIn, Google+, Instagram and
Pinterest.
Social Media Management
Not interested in managing your own social media or hiring someone
internally to do it but still understand the value it can offer your
business or brand? Not to worry, let us manage your social media
platforms for you! All social media management retainers start with a
once off social media strategy session so we can understand your online
goals and objectives as well as analyse your influencers, competitors and
target markets to put a strategic social media plan in place.
InsideMan Digital Media: WHAT WE DO Pg. 03
5. By understanding you goals, target markets and key words we can post
the right content, on the right platforms and at the right time for you,
as well as manage the very important engagement that will inevitably
take place. In addition to an outlined online marketing strategy, all of
our management retainers also include a detailed month-end report
which will show you the analytics of your various social media
platforms and an explanation of exactly what the numbers mean. The
reports show numbers and pictures
including but not limited to how many new followers your received on
twitter, how many new likes you received on Facebook, how much
your daily engagement has improved on Pinterest, what industries are
following your linkedin page and more! Want to see a recent report we
did for a client? Just ask us and we will email it your way.
Social Media Management
• Retainers:
- Monthly
- 6 months PIF
- 12 months PIF
• Platforms:
- Twitter
- Facebook
- Linkedin
- Pinterest
- Google+
- Youtube
- Newsletters(mailchimp)
WHAT WE DO
InsideMan Digital Media: WHAT WE DO Pg. 04
6. InsideMan Digital Media: WHY WE ARE DIFFERENT Pg. 05
WHY WE ARE DIFFERENT
Custom Solutions
We offer custom packages and retainers for our clients as we understand
the importance of considering cash flow and budget when assessing our
brands marketing costs each month.
For this reason we offer discounts on long term retainers, as well as
monthly retainers that allow our clients to choose which platform they
want managed each month, or to decide to take a break for a while if
they need to.
Strategic Approach
A lot of new clients will often ask us, “but how will you know what to say
on behalf of my company online? You don’t work in our industry so how
can you learn to “speak our language” or know what to post?” The answer
is simple: KEY WORDS! In all of our workshops, trainings and retainers
we always start first with strategy: what are your goals & objectives, who
are your influencers and competitors, what’s your target market(s) and
what are your keywords? By understanding these key factors, we can be
your voice online and engage with your consumers and potential
customers on your behalf.
7. InsideMan Digital Media: WHY WE ARE DIFFERENT Pg. 06
WHY WE ARE DIFFERENT
Detailed Analytics & Reporting
Posting content online and engaging with influencers and target markets
is one thing, but what does it all mean?
This is where understanding your analytics is important. Knowing the
numbers and their deeper meaning will paint a picture of your success
online. Are people visiting your website? Are your new follows and likes
from potential target markets,or influencers in your industry? Are the
key words we are using for content posted online gaining a foothold for
your brand as a thought leader in your sector?
Our detailed month end reports will portray your return on investment
and the value that strategic social media management has brought to
your brand.
8. InsideMan Digital Media: WEBSITE RATES Pg. 07
WEBSITES
Website Services
CMS Websites (Wordpress)
E-Commerce Websites
Although our core service offering is social media strategy, management
and training, many of our clients often come to us for social media
support but first need to update their website so that it is fresh, current
and SEO friendly. Not to worry, we can help! Please see our website
services and rates below.
CMS or a ‘Content Management System’ quite literally allows you to
control and manage the content within your web site using an
administration login – so should you wish to edit your site by yourself,
you can purchase training sessions if you feel like you are not technically
minded, but this product is user friendly and easy to use.
We will help find the best solution for your unique store’s needs and
work using online softwares that give you full control. We can help you
achieve your custom web design needs, setup and start up. We integrate
your website with social media to help users engage with you online. We
have solutions to fit every budget.
9. InsideMan Digital Media: CONTACT US
CONTACT US
InsideMan Media
sales@insideman.co.za
Inside Man Media
@InsideManMedia
Inside Man Media
Pg. 08