It is the seo strategy analysis on irctc

1. 1
SEO STRATEGY
On IRCTC
MADE BY:
Shashi Bhushan(A01)
Registration No.: 11604333
Section: K1M12

2. 2
Table of Contents
INTODUCTION:........................................................................................... 3
Competitive Analysis on Irctc ……………………………………………………………… 4-8
Alexa Ranking and Google Ranking …….…………………………………………………. 9
By Alexa ………………………………………………………………………………………. 9
By google ....................………………………………………………………………. 10
Content Strategy ………………………………………………………………………………11-14
Tags and Keyword ……………………………………………………………………………… 15
Search ………………………………………………………………………………………………… 16
Social Media Analysis …………………………………………………………………………. 17
Referrals ……………………………………………………………………………………………... 18
Domain Analysis …………………………………………………………………………………. 19
References …………………………………………………………………………………………. 20

3. 3
INTODUCTION:
Indian Railway Catering and Tourism Corporation (IRCTC) is a subsidiary of
the Indian Railways that handles the catering, tourism and online ticketing
operations of the Indian railways, with around 5,50,000 to 6,00,000 Template:
MOS:DIGITS bookings every day is the world's second busiest and highest of 15
to 16 lakh tickets every day.
IRCTC tagline:
Headquarters: New Delhi, NCT, India
Products:
e-Ticketing, Offline Booking, Online Booking
Services:
Online Ticketing, Tatkal Scheme, Tourism, Catering
Website:
"https://irctc.co.in/”
“Lifeline of the nation”

4. 4
Competitive Analysis on irctc:
Top competitor of Irctc are YatraChef, MakeMyTrip, Travelkhana, RailYatri.in., ixigo,
goibibo.
YatraChef is a top competitor of IRCTC.
YatraChef was founded by Arun Rajan (founder and CEO) in 2013, and its
headquartered in Cochin, Kerala. YatraChef is in the food processing industry. Yatra
Chef generates $13.7M less revenue vs IRCTC.
MakeMyTrip Limited is an Indian online travel company founded in 2000.
Headquartered in Gurugram, Haryana, the company provides online travel services
including flight tickets, domestic and international holiday packages, hotel reservations,
and rail and bus tickets.
Travelkhana has been one of IRCTC's top competitors. Travelkhana's headquarters is in
Noida, Uttar Pradesh, and was founded in 2012. Travelkhana competes in the Food
Processing industry. Travelkhana generates 6.37% of IRCTC's revenue.
RailYatri is a crowdsourced platform that offers PNR status, ticket availability, train
timetable, arrival and departure information for train travelers. RailYatri is
headquartered in Noida, Uttar Pradesh. Manish Rathi is the Co-Founder & CEO of
RailYatri. RailYatri has raised a total of $486K in funding. As of February 2019, RailYatri
has 214.0K fans on Facebook and 13.3K followers on Twitter.
Day by day these companies are the competitor of IRCTC on the field of catering, online
booking, tourism. Irctc also uses Social media platform to promote their products and
services such as Facebook, YouTube, WhatsApp web which give me the list of
keywords. Similar all these companies are using theses platform to promote
themselves. Ex. RailYatri.in has 214.0k fans Facebook and 13.3k on Twitter.

5. 5

6. 6

7. 7

8. 8

9. 9
Alexa Ranking and Google Ranking:
By Alexa:

10. 10
By Google:

11. 11
Content Strategy:
The successful marketing strategies of the Indian railways are based on its
marketing mix i.e. 7’Ps. The IRCTC has a good formulated marketing
consisting of product, promotion, price, place, people, process, physical
evidence. The IRCTC with its great experience of more than 150 years has
known the pulse of the market and it keeps on changing according to the
market and external situations. Thus, he is marketing mix of the railway
industry is
Product:
IRCTC offers services that can be classified into:
a. Ticket Reservation System: IRCTC is the official website of Indian Railways which
allows people to book online tickets. It offers services like I-Ticket in which the person
can book ticket from IRCTC website then the ticket is printed and couriered to the
respective person. IRCTC also allows service of booking E-ticket in which an electronic
ticket slip is generate and mailed to the person who booked the ticket.
b. Tatkal Ticket booking: This service is generally used by people who have sudden
need of travelling. The person can book ticket a day before his actual travel date but
this facility comes at a cost of paying premium charges for ticket. Tatkal ticket can be
booked between 10:00 am to 11:00 am a day before travel date. And any ticket can be
booked under tatkal reservation.
c. Tour Packages: IRCTC offers many tour packages for both domestic and international
tourists. Tour packages can be educational tours to adventure tours. It runs tour
packages like Bharat darshan etc.
d. PNR Checking: IRCTC allows people to check their reservation status and PNR
number online.
e. Catering services: IRCTC also allows people to buy food packages online for their
travel (on board catering service). IRCTC also runs many food plazas to serve food to
people. IRCTC also has its own personal brand of mineral water called as ‘Rail Neer’.
f. Customer support: IRCTC also offers support service to the tourist. A person can
enquire about the status of train by dialing 139.
g. Flight booking: Through IRCTC website we can also book flight tickets.
h. Hotel booking: A person can also search and book hotels trough IRCTC website.

12. 12
Price:
IRCTC offers one of the cheapest price tickets to travel around. The pricing strategy of
IRCTC is based to provide cheap rate tickets to lower- and middle-income group of
people. The pricing strategy is also dependent on class of the tickets like sleeper class
tickets will cost less but AC 2 tier tickets will cost high. Some of the classes in tickets
are: Sleeper class, first class, AC 2 tier, AC 3 tier, AC chair car. IRCTC has now shifted to
dynamic pricing of ticket rates which means that as the ticket are getting sold out then
the pricing of residual tickets also increases. Also, the price of Tatkal booked ticket is
much high as compared to normal rates because it caters to people who are in need to
book ticket suddenly. Also, the pricing policy adopted for tour packages and catering
services is very economical as compared to other sources of transport.
Place:
IRCTC provides services to people across the India as Indian Railways has got the
largest network of Railways as compared to any other country in the world. The length
of the track is about 12 lacs km which is spread over a route of around 66 thousand km
and total numbers of stations are 7137 in India. IRCTC has also now become the largest
e-commerce website in India and it generates revenue which is more than amazon and
flip kart combined. The efficiency of IRCTC has also been greatly improved as it now
allows 7200 tickets to be booked simultaneously. IRCTC operates and serves 4.5 million
people every day across the nation. IRCTC books tickets on 2677 trains operating in
India with tatkal ticket booking for 1.7 lakh seats and 11.5 lakh normal birth seat. IRCTC
also offers support service to the tourist. Any person across India can enquire about
the status of train by dialing 139.
Promotion:
IRCTC is the most preferred website to book railway tickets. IRCTC has around 21
million customers registered on their website booking tickets online. IRCTC has got a
diversified service portfolio which covers not only railway ticket booking but also air
ticket booking, hotel booking, tour packages, catering business and many more. IRCTC
is credited to be fastest growing website all over Asia beating major e-commerce giants
like amazon and flip kart in terms of revenue generation and number of people visiting
website daily. In the year 2014 and 2015, IRCTC was awarded by website of the year
award. Also, IRCTC has won ‘Best use of App’ award in Modillion event in the year
2015. IRCTC also runs a loyalty program called as Subh Yatra which provides frequent
travelers discount on ticket booking and other IRCTC services. IRCTC has also

13. 13
collaborated with State bank of India to provide SBI rail card to people. This is a credit
card which gives benefits and discount when used for booking tickets. IRCTC also has a
toll-free number 139 where people can enquire about status of train or other services.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps
marketing mix of IRCTC.
People:
Indian Railways is one of the biggest employers around the world and comes at 8th
position in terms of employees’ strength worldwide. IRCTC which is used to avail the
services of Indian Railway employees around 5000 people. The various ranks in
organization structure in IRCTC is IRCTC direct employees, deputation and permanent
employees, deemed deputation and deputation absorbers. The IRCTC employees
enjoys many perks and benefits provided them by Indian Railways like travel benefits
for family members, special discount plans for entire family, special vacation plans with
family, health insurance plan, gratuity plan and many more. IRCTC has also got the
widest agent network across India. These agents facilitate in booking tickets for
passengers. IRCTC also employees special 24-hour customer support system to resolve
queries of travelers. They can be contacted by dialing 139 which is a toll free number.
Process:
The process of booking a ticket from IRCTC is very simple. The traveler first needs to
login into IRCTC website. If the user is already an existing user, then he did not need to
register else the user needs to fill the sign up from giving details about address and
other personal details. After signing in the user can search for train by putting
destination and source details, also the user needs to put the travel date. IRCTC
website searches the train for that route and person can book a ticket. The system
generates a PNR number at the end of booking confirmation which is sent to user’s
email id. The traveler can check the PNR status to see that the ticket is confirmed or
not. IRCTC also allows home delivery of tickets instead of e-tickets. IRCTC also has its
own app IRCTC Rail Connect which helps to book ticket using mobiles.

14. 14
Physical Evidence:
IRCTC provides services to people across the India as Indian Railways has got the
largest network of Railways as compared to any other country in the world. The length
of the track is about 12 lacs km which is spread over a route of around 66 thousand km
and total numbers of stations are 7137 in India. IRCTC has also now become the largest
e-commerce website in India and it generates revenue which is more than amazon and
flip kart combined. The presence of website is a physical evidence. IRCTC also offer
catering services like on board catering to travelers. Also, people can book ticket for
flights, hotel booking other than railway ticket through IRCTC website. IRCTC also
employees special 24-hour customer support system to resolve queries of travelers.
They can be contacted by dialing 139 which is a toll-free number. Hence, the marketing
mix of Indian railway’s IRCTC is completed.

15. 15
Tags and Keyword:
Keyword Research
 https://www.irctc.co.in/ irctc.co.in
https://twitter.com/IRCTCofficial?ref_src=twsrc%5Egoogle%7Ctwcamp%
5Eserp%7twgr%5Eauthor twitter.com
http://www.irctc.com/ irctc.com
https://www.ixigo.com/trains/IRCTC.ixi ixigo.com
https://www.yatra.com/trains yatra.com
https://paytm.com/train-tickets paytm.com
https://www.irctctourism.com/ irctctourism.com
https://en.wikipedia.org/wiki/Indian_Railway_Catering_and_Tourism_Co
rporationwikipedia.org
https://www.railyatri.in/train-ticket railyatri.in
https://www.goibibo.com/trains/

16. 16
Search:

17. 17
Social Media Analysis:

18. 18
Referrals:
Referral traffic is Google's method of reporting visits that came to your site
from sources outside of its search engine. When someone clicks on a
hyperlink to go to a new page on a different website, Analytics tracks the
click as a referral visit to the second site. These are the referrals of irctc:

19. 19
Domain Analysis:
Domain Authority: 67
Page Authority: 55
Trust Flow: 49
Trust Metric: 49
Citation Flow: 41
Domain Validity: Found
Alexa Rank: 365
Alexa India Rank: 14
Alexa Reach Rank: 354
Spam Score: 1 / 18
External Backlinks: 2,133,938
Referring Domains: 7,592
EDU Backlinks: 2,267
EDU Domains: 67
GOV Backlinks: 100,493
GOV Domains: 132
PR Quality: Very Strong
Domain Age: NA
HTTP Response Codes: 302
Canonical URL: irctc.co.in/
Root IP: 103.252.142.18
Title: N/A
Topic: Business/Transportation and Logistics
Topic Value: 48
Indexed URLs: 1,084,012
Crawled Flag: False
Google Directory listed: YES
DMOZ.org listed: NO

20. 20
References:
https://en.wikipedia.org/wiki/Indian_Railway_Ca
tering_and_Tourism_Corporation
https://www.semrush.com/in/info/irctc
https://checkpagerank.net/index.php
https://twitter.com/search?q=irctc&src=typd
https://www.similarweb.com/website/irctc.co.in