Daewoo Pakistan Express Bus Service Ltd was incorporated as a public limited company to engage in transportation business. It provides express and city bus services on major routes in Pakistan like Lahore-Islamabad. Some key features include reclining seats, refreshments, entertainment and armed security. Daewoo aims to be the number one transportation company through a motivated workforce and high quality customer service. It focuses on safety, online services, and launched additional services like Daewoo Cab and a rewards program.

3. A Presentation by the Students Of the
Department of the Business
administration at
Shah Abdul Latif University
Shaikarpur Campus

4. Group Members
Tanseer Shaikh
Zohaib bharchoond
Fahad shahzad
Abdul Qadeer Mahar

5. HISTORY:
• Incorporated by Korean company.
• CE0 C.I KIM.
• Established in December 1997.
• April 1998, beginning of express bus
operations.
• November 1999, city bus operations.
• Started with 20 buses.
• Initial equity investment was of us 1 million$.

7. Vision:
“To be Pakistan's number 1 logistics company, preferred
by customers and loved by the employees”.
Mission statement:
“We live by our core values every day - trust,
teamwork, integrity - and work towards creating value for all
of our stakeholders. Our employees are the lifeline of this
business and Daewoo takes great pride on the dedication and
customer orientation of all its employees”.

8. BUSINESS MISSION
We envision growing in the shortest possible time into
number one travelling company In Pakistan with the
unique ability to meet the need of consumers of every age
group for facility and pleasure through development of
highest quality and customer-care service.
PEOPLE VISION
We envision the company to develop an extremely
motivated and professionally trained work force which
would drive growth through innovation and renovation.

9. TARGET MARKET
Our target customer are middle and upper class citizens
who think time is more precious than money and suffering
of using conventional traveling medias.
MARKET POSITIONING
We want positioning our company as the company,
providing comfortable traveling experience with a nice
cooperative and friendly staff.

11. Daewoo Pakistan Express Bus Service Ltd was in corporate as a public
limited company by shares with the object of engaging in transpotation
business.
Their detailed description activities are:
* To plan, survey, design, finance, construct and maintain bus
service
* To carry on the business of transport of goods, mails, passengers
from place to place either by air, by land or sea whether in
airplane, motor vehicle, cars, ships or in any manner what so ever
.
*
To indulge in higher transportation service in all the parts of the
world.

12. STARTING IN PAKISTAN
In May 1999, Daewoo signed memorandum of
understanding with the government of Punjab
at korea to operate 1500 buses in Pakistan out
of which 700 buses were proposed to be
operated in Punjab and 800 buses in Sindh

13. SERVICE
There are two types of service that
Daewoo is providing in Pakistan which
are as follow;
1- express bus service
2- city bus service

14. • Major routes
Lahore- Islamabad
Lahore- Multan
Lahore- Sargodha
Lahore- Faisalabad
Rawalpindi- Murree (wagon)
Lahore- Peshawar

15. SPECIAL FEATURES
1.Daewoo aim to provide following services for their customers
2. Smooth drive with reclining seats
3. Refreshment
4. Audio video entertainment
5. Centrally heated and airconditioned
6. Reservation facilities
7. Pick and drop facilities
8. Punctual departures and arrivals
9. 24 hours service
10. Computerized ticketing
11. Courteous hostesses
12. Armed security guards
13. Cargo services
14. Expert drivers

16. STRENGHTS
1- brand name
2- unique service
3- state of the art equipment's
4- professional management
5- high travellers satisfaction
6- extensive employee training program
WEAKNESS
1- lack of extensive transport network
2- over crowding of vehicles
3- insufficient marketing intelligence
OPPORTUNITIES
1- more buses, routes and a great range of
transport network
2- better management of available resources
3- innovative marketing
THREAT
1- well established competitors
2- government policies
3-fluctuation in fuel prices
4- up coming companies
5- intensive disturbance on the roads
6-non-availability of spare parts

18. DEPARTMENTS:
 OPERATION
 FINANCE
 ADMIN
 HR
 TRAINING
 WORKSHOP
 CARGO
 LOGISTICS ETC

19. Daewoo express is much more
conscious about their time and there IN
and OUT.
The organization’s plus point is the
time conscious and it is very strict in this
issue.

20. Social responsibility:
 Daewoo’s intention is to provide our employees and
subcontractor driver with a safe and rewarding workplace in
which they feel part of a dynamic and growing business. This
includes support and a genuine career path for all employees.
Our business is actively involved in maintaining appropriate
levels of occupational health and safety standards whilst
obeying all local and federallaws.
 The organization is also considering about the environment
and general publicsafety.

21. Communication process:
• There is an open environment in the Daewoo which
allows the employees to communicates with each
others. Before making the decisions the top level
managers discuss it with their supervisor or
employees. The organization allows the employees
that the any one of them can meet the general
manager.

23. Competitors:
Faisal Movers
Niazi Express
Bilal Travels
Sky Ways

24. 1. Safety and security:
Daewoo assures its passengers a safe & secure journey. Some of the security &
safety measures followed are:
• life insurance of each passenger.
• A team of skilled guards at all terminals.
• Deputation of alert armed guard in the bus.
• Security checking of passengers at boarding time.
• Lost & found department for the security of luggage.
• Movie capturing of all passengers before the departure.
• Before boarding, carry-on baggage of each passenger is checked.
2. Online portal:
Booking and reservation
Fare’s and time schedule
Consignment tracking etc.

25. To provide a safe, comfortable and affordable door to door
local transport solution to Daewoo express bus passengers.
Daewoo cab also plans to provide customers an intra-city
luxury conveyance medium at a reasonable rate nationwide.
Daewoo cab – from Daewoo bus to your doorstep - Daewoo
Pakistan express bus service limited has launched Daewoo cab
– a pick and drop service for all of its passengers.
This service is currently available in Lahore, Rawalpindi and
Islamabad. Our future destinations include Multan, Karachi,
Peshawar and Faisalabad.

26. Daewoo Miles card:
Daewoo brings yet another new service for its valued passengers.
With Daewoo Miles Rewards Program, you can get "reward tickets" if you
keep Daewoo Express as your preferred travel service.
The more you travel - the more reward tickets you get!