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Website Rebranding Questions

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Nash Ogden

Drupal Partners List of questions to analyze before rebranding a website.

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WHY ARE WE DOING A REBRAND? WHAT PROBLEM HAS THERE BEEN A CHANGE IN THE COMPETITIVE LANDSCAPE THAT IS IMPACTING YOUR WHY SHOULD ANYONE CARE ABOUT YOUR BRAND? ARE YOU LEADING WITH YOUR BRAND DIRECTION? ARE WE ATTEMPTING TO SOLVE? DOES YOUR BRAND TELL THE WRONG (OR OUTDATED) STORY? HAS YOUR CUSTOMER PROFILE CHANGED? WHAT DO WE WANT TO CONVEY? TO WHOM? HAVE WE ISOLATED EXACTLY WHO SHOULD CARE ABOUT YOUR BRAND? HAVE THEIR NEEDS, OR THE WAY THEY DEFINE THEM, CHANGED? ARE YOU FOLLOWING WITH YOUR BRAND DIRECTION? IS YOUR BRAND ASSOCIATED WITH SOMETHING THAT IS NO LONGER MEANINGFUL? IS YOUR BRAND OUT OF STEP WITH THE CURRENT NEEDS AND DESIRES OF YOUR CUSTOMERS? GROWTH POTENTIAL? ARE YOU PIGEONHOLED BY SOMETHING THAT YOU (AND YOUR CUSTOMERS) HAVE OUTGROWN? IS THE GOAL OF THIS REBRAND A STEPPING STONE (EVOLUTIONARY) OR A MILESTONE (REVOLUTIONARY) ?

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Website Rebranding Questions

  • 1. WHY ARE WE DOING A REBRAND? WHAT PROBLEM HAS THERE BEEN A CHANGE IN THE COMPETITIVE LANDSCAPE THAT IS IMPACTING YOUR WHY SHOULD ANYONE CARE ABOUT YOUR BRAND? ARE YOU LEADING WITH YOUR BRAND DIRECTION? ARE WE ATTEMPTING TO SOLVE? DOES YOUR BRAND TELL THE WRONG (OR OUTDATED) STORY? HAS YOUR CUSTOMER PROFILE CHANGED? WHAT DO WE WANT TO CONVEY? TO WHOM? HAVE WE ISOLATED EXACTLY WHO SHOULD CARE ABOUT YOUR BRAND? HAVE THEIR NEEDS, OR THE WAY THEY DEFINE THEM, CHANGED? ARE YOU FOLLOWING WITH YOUR BRAND DIRECTION? IS YOUR BRAND ASSOCIATED WITH SOMETHING THAT IS NO LONGER MEANINGFUL? IS YOUR BRAND OUT OF STEP WITH THE CURRENT NEEDS AND DESIRES OF YOUR CUSTOMERS? GROWTH POTENTIAL? ARE YOU PIGEONHOLED BY SOMETHING THAT YOU (AND YOUR CUSTOMERS) HAVE OUTGROWN? IS THE GOAL OF THIS REBRAND A STEPPING STONE (EVOLUTIONARY) OR A MILESTONE (REVOLUTIONARY) ?