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design principles ,[object Object]
Proportion
Repetition
Dominance
Contrast
Harmony
Variety
Symbolic meaning
Composition
Direction By Naomi Smart (211067113)
Design principles are the breakdown of the aspects  in a design structure. When critiquing a design, its important to be aware of all these principles to give a full and thorough explanation of the pro’s and con’s.
balance ,[object Object]
Proportion,[object Object]
This ring uses an odd number of bars as the main design element in this ring. One being silver and the two surrounding it being gold balance each other out as there the same on each side. For something to be balanced it doesn’t always mean it has to be an even number!
The simple use of reflection in this image of a rainbow brings forward the element of balance. With the reflection it completes the circle, somehow a circle is more aesthetically pleasing than a half circle.
Both, this bracelet and beaded earring are well balanced. The bracelet being because even though the beads are all different , but equally sized, no bead taking too much attention from the bead next to it. The earring is balanced because of its clear use of line through colour and the fact that its symmetrical.
proportion
We always relate the size of an object  against the human body.  But when we don’t have the ability to do so, its amazing how the mind can interpret two of the same things with regards to size depending on what surrounds it!  Just by the differing size circles on the outside, we interpret them as different, but they’re actually the same,
This house was built with a prism as inspiration. Somehow the strange proportions and slants of the roof and windows make it work.
The trick in this photograph is a play on proportion. In reality the hand is closer to the camera than the figure.  But when first looking at it you have to figure out whether the person is really small or the hand is really big!! :D
Through a simple line through an image a whole sense of size almost becomes lost, and sometimes confusing.  This image with three elephants (all identical in size, but differing in colour)  all look different sizes only because of the lines bringing the eye through the image.
[object Object]
Colour Contrast
Light/Dark
Soft/Hard
Big/Small
Bright/Dull,[object Object]
Through this image is similar, the light is more centralised  and with the room being much darker, the contrast between the two is much more prominent.
The use of the colour  Green (Secondary) against the Red (Primary) is a contrast in itself. Both ways in which these images are displayed shows how a certain item can jump off the page when use correctly.
These two signs  show how if using contrast in design must and mustn't be used. The top sign he colours are too similar, too close to each other on the colour wheel and so out eyes struggle to focus.  The sign below using Back and against a light colour (gold in this instance) works as the eyes distinguish each colour making the writing easier to read.
This being a image of the most common image of contrast; Black & White.  Using opposite colours or tones and shades can make all the difference when trying to make something stand forward or to highlight something.
focal points ,[object Object]
Emphasis ,[object Object],[object Object],[object Object],[object Object]
The focal points in both these images are emphasized by the by the tunneling illusion as well as the change in shape during a pattern.  The right hand image’s  focal point is inside the circle, the item being held by the hand separates  the image in the circle from the rest of the picture. The triangles all being slightly slanted and reduced in size as well as a change in colour pulls the eyes in, and the change of shape into the circle makes it the focus point.
Symbolic Meaning
Symbolic meaning: These ten symbols are the most recognised and commonly used symbols in the world.  ,[object Object]
Ankh
Smiley Face (emotion on the internet)
Radioactive Symbol
Biohazard
Skull and Cross Bones
Swastika
Zen
Peace Sign
All seeing eye,[object Object]
These tattoo’s have symbolic meaning  for the individual.  Each tattoo is done for the specific person, giving a personal meaning, making each one unique to that person.
Direction Direction Direction Direction Direction & Movement
These rings are a brilliant example in how lines in design and in this instance Jewellery, can give a sense of movement even if the object is static.
In this print, the sense of movement  is seen in two ways. Both elements separated would still give a sense of movement. The points and the line in the red are like arrows bringing your eyes across the image,  and the black triangles, gradually being reduced in size give the illusion of them receding into the background.
The woman in this image looks like she is moving because of the layered images of her movement.  The colours seem almost transparent give the feeling of movement, like watching something in slow motion.
This ring (all though being very literal in movement)  uses a compass as its directional component.
The use of the arrow/triangle in this composition already moves the eye through, but its further complimented by the images contained in them, which are all slightly different.
Repetition Repetition ,[object Object]

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Design principles

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  • 10. Direction By Naomi Smart (211067113)
  • 11. Design principles are the breakdown of the aspects in a design structure. When critiquing a design, its important to be aware of all these principles to give a full and thorough explanation of the pro’s and con’s.
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  • 14. This ring uses an odd number of bars as the main design element in this ring. One being silver and the two surrounding it being gold balance each other out as there the same on each side. For something to be balanced it doesn’t always mean it has to be an even number!
  • 15. The simple use of reflection in this image of a rainbow brings forward the element of balance. With the reflection it completes the circle, somehow a circle is more aesthetically pleasing than a half circle.
  • 16. Both, this bracelet and beaded earring are well balanced. The bracelet being because even though the beads are all different , but equally sized, no bead taking too much attention from the bead next to it. The earring is balanced because of its clear use of line through colour and the fact that its symmetrical.
  • 18. We always relate the size of an object against the human body. But when we don’t have the ability to do so, its amazing how the mind can interpret two of the same things with regards to size depending on what surrounds it! Just by the differing size circles on the outside, we interpret them as different, but they’re actually the same,
  • 19. This house was built with a prism as inspiration. Somehow the strange proportions and slants of the roof and windows make it work.
  • 20. The trick in this photograph is a play on proportion. In reality the hand is closer to the camera than the figure. But when first looking at it you have to figure out whether the person is really small or the hand is really big!! :D
  • 21. Through a simple line through an image a whole sense of size almost becomes lost, and sometimes confusing. This image with three elephants (all identical in size, but differing in colour) all look different sizes only because of the lines bringing the eye through the image.
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  • 28. Through this image is similar, the light is more centralised and with the room being much darker, the contrast between the two is much more prominent.
  • 29. The use of the colour Green (Secondary) against the Red (Primary) is a contrast in itself. Both ways in which these images are displayed shows how a certain item can jump off the page when use correctly.
  • 30. These two signs show how if using contrast in design must and mustn't be used. The top sign he colours are too similar, too close to each other on the colour wheel and so out eyes struggle to focus. The sign below using Back and against a light colour (gold in this instance) works as the eyes distinguish each colour making the writing easier to read.
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  • 32. This being a image of the most common image of contrast; Black & White. Using opposite colours or tones and shades can make all the difference when trying to make something stand forward or to highlight something.
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  • 35. The focal points in both these images are emphasized by the by the tunneling illusion as well as the change in shape during a pattern. The right hand image’s focal point is inside the circle, the item being held by the hand separates the image in the circle from the rest of the picture. The triangles all being slightly slanted and reduced in size as well as a change in colour pulls the eyes in, and the change of shape into the circle makes it the focus point.
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  • 38. Ankh
  • 39. Smiley Face (emotion on the internet)
  • 44. Zen
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  • 47. These tattoo’s have symbolic meaning for the individual. Each tattoo is done for the specific person, giving a personal meaning, making each one unique to that person.
  • 48. Direction Direction Direction Direction Direction & Movement
  • 49. These rings are a brilliant example in how lines in design and in this instance Jewellery, can give a sense of movement even if the object is static.
  • 50. In this print, the sense of movement is seen in two ways. Both elements separated would still give a sense of movement. The points and the line in the red are like arrows bringing your eyes across the image, and the black triangles, gradually being reduced in size give the illusion of them receding into the background.
  • 51. The woman in this image looks like she is moving because of the layered images of her movement. The colours seem almost transparent give the feeling of movement, like watching something in slow motion.
  • 52. This ring (all though being very literal in movement) uses a compass as its directional component.
  • 53. The use of the arrow/triangle in this composition already moves the eye through, but its further complimented by the images contained in them, which are all slightly different.
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  • 56. This repeating pattern of triangles and hexagons in this Spanish building is a beautiful example of what can be accomplished with a few shapes. It reminds me of a kaleidoscope!
  • 57. Without even knowing it, repetition plays a huge part in the things we do everyday, like these signs!!! Things that are bright and repeated are more often noticed than something that’s singular !!!
  • 58. As much as patterns and repetitions can make something stand out, it can also flatten something. This photo with everyone wearing the same face removes any individuality.
  • 59. There's even patterns in things like speaker covers….
  • 60. Through patterns you can also create depth, by reducing the size and angle in which things are laid.
  • 62. The composition in this image is well laid out, the main subject is central to the image and the colours and lines in that object still give a sense of movement.
  • 63. The break between the bright blue and the dark blue and green are separated by the injection of yellow. Subtle lines made by these colours are what make the composition appealing.
  • 64. The simple line, still matching in with the composition brings the eye to the centre of the image and the composition brings the eye round in a spiral enabling an appreciation for the whole work.
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  • 67. Using similar colours and saturations of those colours, this image of a turbulent ocean in a storm is still calming.
  • 68. Calming colours create the sense of harmony and unity.
  • 70. Variety can be shown in many ways. In this necklace, it uses a variety of shapes (circles and cubes) two dimensional and three dimensional.
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  • 72. Variety can also be shown and displayed in differing colours of the same objects, multiple colours, textures etc.