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Principle of design

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Principle of design

  1. 1. Principles of Design<br />Balance<br />Proportion<br />Rhythm<br />Emphasis<br />Unity<br />
  2. 2. BALANCE<br />
  3. 3. Nordhavnen Residences by 3XNAsymmetrical Balance: The way in which each floor has been positioned gives off a feeling of “unbalance”, as if the whole building itself might tip over or things might slide off the side. <br />
  4. 4. Symmetrical Balance: The use of similar colours in this composition creates balance. Also, the small irregular shaped patterns in the top-half of the dress balances out the larger, more flatter areas in the bottom-half.<br />
  5. 5. Symmetrical Balance: Eventhough it’s made of gold, it seems equally weighted. If you had to cut an imaginary line through it, it would be equal on both sides; equal weight on each side of the shoulder. The patterns on each side of the piece is also very well-balanced. <br />
  6. 6. Asymmetrical Balance: This symbol is symmetrical. Though there is a large contrast between black and white, the smaller black and white dots and the larger white and black areas of this symbol manage to balance each other out. <br />
  7. 7. Symmetrical Balance: Here, balance has been created by balancing bold (dark) and soft colours. Without the darker colours the design would be very boring and monotonous. <br />
  8. 8. PROPORTION<br />
  9. 9. Proportion has been created here by playing with the size of the Eiffel tower compared to the sizes of the buildings surrounding it. <br />
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  12. 12. Attack of the Giant Lamp:This is a very obvious example with regards to the “playing” of proportion. The designers have transformed something that most of us use and see daily into the same thing but with a larger, more reduced size. <br />
  13. 13. In the compositions above, the artist plays with the size and proportions of things, such as the above featuring a mother and a baby. Also, in the photos, it shows the difference between the natural and reduced states of the human figure. <br />
  14. 14. RHYTHM<br />
  15. 15. Rhythm is created here by incorporating one or more of the same object to create a feeling of organized movement. It creates a mood. <br />
  16. 16. In this photograph, continuity is what has been used to create rhythm. The ongoing fence draws the viewers eyes further and further. <br />
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  19. 19. EMPHASIS<br />
  20. 20. Emphasis has been put on the dot in the middle. The spiralling water draws the eye to the centre of the painting. <br />
  21. 21. The black dot is what draws our attentions. There’s also a very strong sense of continuity here which is what leads our eyes to the black dot. <br />
  22. 22. Emphasis can also be determined by light and dark. The dark areas of the garden recedes while the area where the sun shines on advances. <br />
  23. 23.
  24. 24. UNITY<br />
  25. 25. The repetition of the same object is what creates a feeling of unity here. <br />
  26. 26. Unity has been created here by the use of continuity; how the lines draw the viewers eyes. Also, repetition of the same object has also been incorporated. <br />


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