This is a sample pitch deck for a pet tracker solution for the Indian market.

1. PawTrace
Know your pet
Track,
Monitor &
Prevent.

2. PawTrace
Know your pet
Pet theft & lost on the raise today
Parents can know their pet's location
Half of all chronic infection/diseases
Can be stopped by Practicing Prevent healthcare
Visibility into activities when away
Being close and in the know on pets activity anytime anywhere
Why PawTrace is more
relevant in 2020?
Pet Parenting is still challenging
Nutrition, Healthcare, Fitness, Tracking goes un-tracked and disparate.

3. PawTrace
Know your pet
A Smart Collar & App
Positive behaviour and good health
Catch potential health issues before they become problems with
notifications that help you monitor important changes in behaviors
Piece of mind.
Get notified by email, text, or live app when your pet leaves a designated
safe place whether it’s with the dog-walker or a sneaky escape.
Be there with them
See where they went, what are they are upto–and for how long.

4. 1.04 B
Total Available Market
(TAM)
500 M
Serviceable Available
Market (SAM)
52M
Serviceable Obtainable
Market (SOM)
What is it?

5. Why now?
Pet Parenting in India is on
Rise
Pet population to increase
by 31% by 2023

6. PawTrace
Know your pet
Under the
Hood

7. PawTrace
Know your pet
Under the
Hood

8. PawTrace
Know your pet
Under the
Hood

9. PawTrace
Know your pet
Select a subscription
Download the app
Charge and attach the collar
Easy Peasy Set- up
Pet Parents will now have the full
control now.

10. Who are the customers
we want to cater to?
Age 28 to 40
First Time Pet
Parents

11. 2020 2021 2022 2023 2024
50,000
40,000
30,000
20,000
10,000
0
Forecasted User Growth YoY
Numberofuser
YoY
Introduction of
Aggregated
services
Pet Market
place

12. Forecast Growth by Category
YoY

13. Direct & Indirect Competitors

14. Pet Trace Tracker positioning

15. Financials - Net Profit
2021 2022 2023 2024 2025
600
400
200
0
InLakhs
YoY
-14 Lakh in
2021 to 555
in 2025

16. Financials - Total Expenses
2021 2022 2023 2024 2025
40
30
20
10
0
InLakhs
YoY

17. Business Model Canvas

18. 0504
02
Controlled
Availability
Market
Launch
Market
Launch
Add more
Channels
Delivery
01 03

19. CA & Launch
In South
India
01
02
03
04
05
Existing
Customer base
Existing Solution
new Markets
Online Commerce
place
Growth in new
Markets

20. Back-up & Documents

21. Sources
https://timesofindia.indiatimes.com/india/pet-parents-splurging-more-finds-recent-survey/articleshow/63646337.cms
https://in.pcmag.com/consumer-electronics/115138/the-best-pet-trackers-and-gps-dog-collars
https://www.amazon.in/BARTUN-Tracker-Tracking-Device-
Unlimited/dp/B082WT16D6/ref=sr_1_6?dchild=1&keywords=pet+trackers&qid=1587281017&sr=8-6
https://www.thehindubusinessline.com/news/variety/india-among-fastest-growing-pet-care-markets-experts/article29750702.ece
https://www.businesstoday.in/magazine/the-hub/the-pet-bet/story/376801.html
http://www.dogsandpupsmagazine.com/insights-into-indian-pet-care/
https://www.statista.com/statistics/1061130/india-population-of-pet-dogs/
Statistica
https://www.thehindu.com/opinion/open-page/meet-the-pet-parents/article29813861.ece
https://www.psychologytoday.com/us/blog/emotional-fitness/201803/10-reasons-you-need-pet-in-your-life
https://www.quora.com/Why-do-humans-need-pets
https://money.usnews.com/money/blogs/the-best-life/2010/01/07/10-reasons-you-need-a-pet
https://www.pawculture.com/pet-wellness/exercise-and-fitness/6-reasons-to-use-a-dog-activity-tracker/#3