2. Purpose
Parents to provide financial security
and literacy to their kids such that
kids learn and to make effective
financial decisions in their life.
How Might We make it fun for kids to
learn importance of finance?
2
3. “81% Parents feel it is their responsibility to teach their
kids about money and savings
51% Kids get allowance, but only 4% require them to
deposit that money into a bank account
63% of kids < 18 years
have savings accounts
3
Aiming 100% of children saving wisely
5. 5
Why our solution is unique, for Kids?
We Inculcate the habit of
• Tracking Expenses Daily
• Saving Money
• Discipline.
Financial savings is not just about opening a bank account or
teaching them how to invest wisely. But it is more of inculcating
the habit in them at a very young age.
6. 6
Strategy
Business Vision
Technical CapabilitiesUser Needs
Design
Strategy
Business Goals:
• Increase ‘Money Saving’ children
and drive their future hassle free
Target Users:
• All Parents who are thinking of their
children’s future
General Tasks:
• Educate about Importance of Money
to both Parents and Children
Technological Constraints:
• Setting ‘Kids Access only’ through
firewall
• Zero Vulnerability
Marketing/Branding:
• Emotional connect with Children
Critical Success Factor:
• Future planner / Savings analysis
through Mobile App
Make Children life
without any financial
hassles
Plan and Save
Money for Children
App and Web site,
to track expense
and plan wisely
7. 7
Empathy Map - Kid
• Friends use saved money to buy
chocolate and yummy junk food in
canteen
• They use mobile at school and playing
pubg
Hear
• Buy gifts for cousins with the money
saved
• Order Pizza once in a while
Says and Do
• Money is a token of appreciation
• Does not use laptop and mobile much
• Influence friends not to use mobile
and laptop
Thinks and Feel
• What their friends are engaging on
daily basis
• Which topics are more discussed in the
play area
See
Pain: Multiple reminders about pocket money and planning to spent the same
Gain: Learn the Importance of Money and Plan spending of it wisely
8. 8
Empathy Map - Parent
• Friends use saved money to buy
chocolate and yummy junk food in
canteen
• They use mobile at school and playing
pubg
Hear
• Encourage my children to save money
for their future
• Need to positively influence them with
respect to financial habits
Says and Do
• What knowledge I can share to my
Son/Daughter for them to thinking of
money
• Can my Son/Daughter understand the
limitation of Gadgets usage
Thinks and Feel
• How my Son/Daughter is thinking
about Saving of Money
• Did my Son/Daughter not feeling left
out from their group by not having
enough monitory stuff
See
Pain: Saving money for Kid’s future and make them aware of importance of money
Gain: Allocate money efficiently and well prepared for Kid’s future needs
9. 9
•As a “Parent” Vikas Sharma –
I want to build and cultivate saving habit for my kid Ankit so that my kid will be financially stable at tough
times (Acceptance Criteria - My kid should find the banking process interesting and motivating)
•I want to monitor how my kid Ankit is spending money on a daily basis so that I can ensure to avoid
unnecessary future expenses (Acceptance Criteria - I should get an instant notification about the same)
•I want my kid Ankit to spend money for values so that he learns how to exchange value for money
(Acceptance Criteria - My kid should know is that a bank suggested shop to spend)
•As a “Kid” Ankit –
I want to spend money with my friends so that I too have what Punit, Vishal and Kunal have (Acceptance
Criteria - I wish I should know what my friends are spending)
•I want my father to give pocket money for spending so that I can shop with my friends Punit, Vishal and Kunal
(Acceptance Criteria - We should be able to share money among ourselves)
•I want to know if I can buy what I want at a lesser price so that my father would not say this is waste of money
(Acceptance Criteria - I wish I should know what my father would say about it)
User Stories
18. Problem Statement
For
Parents
Who
Wants to invest in their Kid’s future and Motivate their Kids
to save money and plan their future
Unlike
Traditional savings banking which involves depositing and
spending
Helps in Analyzing the Spend and plan for kid’s future
planning.
18
19. 19
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