1. Angela P. Hollingsworth
970-596-3057 | 630 Henson St, Lake City, CO 81 | aph@aphcreativedesign.com
Innovative, far-reaching business and community relationship development
PROFESSIONAL SUMMARY
15+
yearsof experience inprintandwebgraphicdesign combinedwith successful office operationsand
personnel management.Strategicmarketingand projectmanagementexpertise resultinginaconfident,
award-winningMarketingandTourism Director welcomingnew residentsandbusinesstothriving
communities. Providecustomer-focusedpublicrelations,membershipanddatabase administration,and
effectivebudgetmanagement.Extensive experience inspecialeventsplanningandimplementation.
Described by colleaguesas…
Creative |Vigorous |Collaborative|Positive|Proactive |Extroverted|Detailed&Organized|
Confident|Professional|Results-driven|Problem-solvingLeaderandmanager
Technical skills include:
MicrosoftOffice,Adobe Creative Suite,PCandMACsystems
PROFESSIONAL EXPERIENCE
HINSDALECOUNTY/LAKECITY, COLORADO,MARKETINGCOMMITTEE
Marketing & Tourism Director (2010-Present)
Create,coordinate,andmanage all officialLake City/Hinsdale Countytourism marketingtacticsand
strategy;Manage graphicdesignbrandingstandardsandall printadvertisingresources;Developand
workwithinallottedmarketingbudget;Administerprojectestimation,designproblemresolution,and
documentpreparation.
Key Accomplishments
 Recoveredan abandoned and strippedmarketing program that went from a $45,000 to $30,000
budget,keepingall currentmarketingtacticsinplace aswell asaddingmultipleotherassetstothe
longtermplan
 CollaboratedwithChambertoproduce a revised printed64-page vacationplannerthroughtargeted
marketingsourcessuch as Colorado.com, go-colorado.com,social mediaandcommunitybased
website. Backgroundinprinting resultedina savingsof up to $5,000 a year on print costs
 RebuiltandrestructuredtourismwebsiteincludingChamberbusinesslistings intoamulti-platform
CMS format includingacollaborativecommunitycalendarwith“sister”communityChamber’s
 Expandedsocial mediaoutreachfromjustFacebooktoTwitter, InstagramandPinterestresultingin
an increase of Facebook ‘Likes’by nearly 300% since 2010
 Developedanambassadorprogramwhere visitorssupplythe majorityof the photographyforall the
marketingmaterialsandresourcesfree of charge, resultinginan$8,000 savingseach year through
social mediaand photography contests
Continued

2. AngelaP. Hollingsworth970-596-3057 | aph@aphcreativedesign.com|p.2 of 3
HINSDALECOUNTY/LAKECITY, COLORADO,CHAMBER OF COMMERCE
Executive Director (2009-Present)
Directoperations;Planandmanage visitorcentermarketing,publicrelationsoutreachandfront-line
customerservice and communicationstodiverseandworld-wide tourismpublic; Versedineventand
marketingcampaignplanningandmanagement,problemresolution,andbudgetmanagement;Develop,
coordinate,implement,andevaluatespecialeventsand trade show booths;Supervise,train,and
mentorvolunteersandcenteremployees;Create monthlymanagerial andeventreports;Work
cooperativelyandcollaborate withBoard,staff,community,andbusinessmembership;Handle all print
and digital marketingincludingonline businessdirectory
Key Accomplishments:
 RestructuredanearlybankruptChamberof Commerce byrevampingmembershipcampaign leading
to a 20% increasingoverall membershipbase
 Reorganizedall fundraisingeventstobe profitable andmore beneficial tocommunitybusinesses
includingthe recent creationand developmentofthe OHV Rally and Festival that earned over
$10,000 in fundraisinginthe first year
 Developedsustainableandcollaborative relationshipswith multiple “sister”Chamberof Commerce
insurroundingareas resultinginshared marketing effortswith reducedcosts
 Verifiable trackrecordforthe successful completionof communityandsmall businessprojects
throughcoordinatingevents,developingpartnerships,andbuildingpositive relationshipswith
donors,clients,communitybusinessesandorganizations,grantfunders,local officials,andvendors
while maintainingreasonable costs
LAKE CITY DOWNTOWN IMPROVEMENT ANDREVITALIZATION TEAM(DIRT),INC.
A Main Streetprogram
Marketing Consultant(2006-Present)
Serve on DIRT Board of Directors as PromotionCommittee Chairandmember;
Create and maintainworkplansforeachevent,volunteerrecruitment,budget planning,marketingand
implementationof events;Developandmaintainwebsite; Attendvariousmarketingsessionsthrough
DOLA andDCI that includedtrainingon social media,eventcoordinatingandvolunteerrecruitment
Key Accomplishments
 Awarded the Governor’s Award for Individual Contributionto Tourism inColorado (2012)
 Successfullydesignedandimplementedbrandinganddesignmaterialsforlocal MainStreet
Program – Lake CityDowntownImprovementand RevitalizationTeam leadingtothe 2009
Governor’sAward for Best Downtown ManagementProgram
 DevelopedandimplementedAugustisLake City History Month,coordinatedWineTentat Wine and
Music Festival(45+
volunteersand200+
wines),createdandhostedArtWalk& Auction and Third
Street MarketArtisan’s Venue,whichreceivedthe 2006 Governor’sAward for Innovative Use of
PublicSpaces

3. Continued
AngelaP. Hollingsworth970-596-3057 | aph@aphcreativedesign.com|p. 3 of 3
ADDITIONAL PROFESSIONAL EXPERIENCE
Owner/Creative Designer,APHCreative Design –Lake City,CO
MarketingDirector, TeamMurphy Realty – Lake City,CO
RecreationDirector/ParkMaintenance,Townof Lake City – Lake City,CO
Office Manager/Designer,FrontierPrinting - FortCollins,CO
COMMUNITYINVESTMENTS
Hinsdale County/LakeCityMuseum–Lake City,CO
 Marketingconsultantforeventsandtours,marketingimplementation,Websitemaintenance,and
volunteeractorinhistoricre-enactmentplays
PioneerJubileeWomen’sClub –Lake City,CO
 Memberand volunteerformarketing,Website maintenance,andmarketingmaterials
SilverThreadHistoricandScenicByway – Lake City,CO
 Vice Presidentandvoice forthe Hinsdale CountyandLake Citycollaborationeffortformarketingthe
bywayand travel region
SouthwestColoradoTravel Region –SouthwestColorado
 Voice forthe Hinsdale CountyandLake Citycollaborationeffortformarketingthe Southwesttravel
region
EDUCATION
MASTER OF TOURISM MANAGEMENTIN TOURISM MANAGEMENT
ColoradoState Universityonline (ExpectedDec2015)
BACHELOR OF FINE ARTS emphasisin GRAPHICDESIGN andENGLISH
ColoradoState University –Fort Collins,CO