3. Nine “difficult to visit and highly intriguing”
homes showcased for the benefit of
Easter Seals, the presenting Century 21 office,
its affiliated business partners and the town.
First Year Easter Seals Revenue: $13,200!
4.
5. What it does for your office
Huge Buzz!!!
Activity creates activity
Team building
Involves vendors in a positive fashion
And can even develop business for them!
Shows off what you do best
Develops future potential business, enhances relationships
Reinforced by the after-party, even for those who don’t attend
Great cause-related PR
Sets your office apart from the rest
Chance to involve other area cultural orgs & nonprofits
Free tix to community orgs and town leaders
10. Sponsor Sales
• Drives financial and executional success of event.
• Crucial to have a good, map template for every broker to use
– Lower level: Simple equation, just takes one company recruited per broker
Selling of small or medium map ad
Also, raffle items from non-ad buyers
– Upper Level: Higher profile companies for hospitality tents, After-Party
sponsor, Map underwriter
• Event Promotion
– Banners around town
– Free tix to advertisers & homeowners
– Present to Lions, Rotary, Chamber of Commerce
– Incorporating weekly newspaper ads
– Press releases, thank yous in local paper
– Posters to area businesses (esp. those selling tix)
– Invites to Kick-off and After-Party
– Promote with major signage at your business, thank you banner afterwards
11. Labor Requirements
• Day of
– Two staff people per house (one a broker)
– Two groups of four (for setting up hospitality tents, tables & chairs
where required, and Open House signs & balloons ) - 1.5 hours
total
– Intra-office: 2-3 people to answer phones, distribute maps, sell tix
– After-Party Set-up (balloons, banners, etc.)
– Transport of raffle prizes back to After-Party, tent & table pick-up
• Ongoing Commitment via the Homeowner Liason
in office (admin. staffer)
– Relationship maintenance - send tix each year to homeowners
– Give a classy award to the homeowners
– Invite them to other office functions - maintain the relationship
with the office, not the broker
12. Additional Program Support
• Writing of house descriptions, compiling of town info
• Refreshments, ticket sales & raffles day of
• Coordinating map design (getting ads and layouts from
sponsors - go the biz card route). - and the town map!!!
• Major out-of-pocket costs
– Map design & printing
– Hospitality tents if needed
– This Home is Not For Sale Signage
– Banners
– Posters, invites, tix
– Local Newspaper ads
(small incremental cost if any)
Joyce Spindler &
Office Mgr. Lucie Frautten
being honored at the
Easter Seals MA
Annual Meeting by Steve Grogan
13. “Doing Well by Doing Good”
This Home is Not For Sale - Well, sort of . . . . .
