Smart Goals Presentation

3. SMART goal #1
Have 100 downloads of the eBook
in 6 months
• Run a Facebook ad for 3 months promoting the free ebook
and generate 20% tra
ffi
c to the landing page from the ad.
• Gain 200 new Facebook followers in the next 6 months

4. By creating and running a Facebook ad I can target
professional men and women that are interested in
health and
fi
tness, increases brand awareness to the
target market and potentially gaining them as a lead.
By gaining new followers on Facebook, I will be able
to promote the free eBook and potentially increase
the number of eBook downloads.

5. SMART goal #2
Gain 100 new followers on Instagram in 3 months
• Post relevant content pieces 4 times a week for the next 3 months
• Create and post videos with Keto tips, tricks, and recipes to Instagram
that lead 200 people to the landing page in 3 months.

6. By posting content that includes Keto tips, tricks,
and recipes I have the potential to gain followers
that are either interested in or are following a Keto
diet. Providing information that is useful to them on
the topic will make them likely to download the
eBook because they will trust the business as an
authority on the Keto life-style.

7. SMART goal #3
Generate 20% more tra
ffi
c to the landing page in 6
months.
• Get 200 people to visit the landing page from an email sent out
in 3 months.
• Run Instagram ad that gets 400 people to the landing page in 6
months.

8. By sending out emails and running Instagram ads I
can generate more tra
ffi
c to landing page which
will lead to more conversions of people
downloading the eBook.

9. SMART goal #4
Boost Facebook Engagement to
10% in 90 days
• Create 2 Facebook posts a week with food questions and get
100 followers to respond in the comments.
• Host 2 Facebook Lives a month for 6 months providing
info about the Keto diet to generate 20% of viewers to the
eBook landing page.

10. By increasing engagement on Facebook, it will help
the group page be seen by more people. The more
engagement you have, the better the algorithm,
which determines how many people see a post in
their feed. Hosting Facebook lives also helps with
the algorithm, as the platform favors video and lives.
Having higher engagement also keeps the brand in
followers mind. If they are engaging with you on
social media, they are likely to convert.