Want more Customers? ... Give them a HUG
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What is a Business HUG HUG = Hear Understand and Give back incredible value HUGS In General What is required to get a HUG in the real world Know Like Trust Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement. Rationale The customer really is always right and he/she now has more power than ever before to exercise being right! Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question. Benefits of being HUG-able Builds your bottom line by Increased word-of-mouth activity Repeat business Customers willing to provide their information The great thing about a HUG is if you give a good enough Hug you will always get a Hug back. When a customer Hugs you back it will always lead to: More strangers becoming prospects More prospects turning into leads More leads converting into customers and More customers becoming raving fans How to HUG your customers? Start by HEARING what your customers are saying Who are your customers? Listen Engage Survey UNDERSTAND what this means for your business The so what... How are you the solution? How are you Standing out in the crowd? GIVE back incredible value Convenience: Make your product/service more convenient to access or pay for Speed: deliver the product or service faster than your competitors Education and training: be a thought leader, the go to person Eliminate risk: Transfer risks from the customer to your business Quality: provide a high-quality services/products. Safety and security:
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Want more Customers? ... Give them a HUG
- 1. Want More Customers? Give Them A HUG ! Then Boost your Business with Social Media
- 2. Want More Customers? Give Them A HUG Presented by Ola Agbaimoni - The Business Detective
- 3. Overview • Welcome and Introductions! • The Business HUG! • Boost your business with social media
- 4. Overview cont. • How Content Creates Buyers! • An Effective Online Presence! • Questions and Answers
- 5. Welcome & Introductions • Aka The Business Detective! • Background in public sector regenerations and place making ! • Social media marketing specialist! • 17,000+ Twitter followers
- 6. What is it? • HUG = ! • Hear ! • Understand and ! • Give back incredible value Give Your Customers A HUG!
- 7. HUGS In General • What is required to get a HUG in the real world! Know ! Like ! Trust Give Your Customers A HUG!
- 8. Business HUG • Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement. Give Your Customers A HUG!
- 9. Rationale • The customer really is always right and he/she now has more power than ever before to exercise being right! Give Your Customers A HUG!
- 10. Rationale • Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question. Give Your Customers A HUG!
- 11. Benefits Builds your bottom line by Increased word-of-mouth activity Repeat business Customers willing to provide their information Give Your Customers A HUG!
- 12. Benefits • The great thing about a HUG is if you give a good enough Hug you will always get a Hug back. Give Your Customers A HUG!
- 13. Benefits When a customer Hugs you back it will always lead to: More strangers becoming prospects More prospects turning into leads More leads converting into customers and More customers becoming raving fans Give Your Customers A HUG!
- 14. How? Start by HEARING what your customers are saying • Who are your customers? • Listen • Engage • Survey Give Your Customers A HUG!
- 15. How? UNDERSTAND what this means for your business • The so what... • How are you the solution? • How are you Standing out in the crowd? Give Your Customers A HUG!
- 16. How? GIVE back incredible value • Convenience: Make your product/service more convenient to access or pay for • Speed: deliver the product or service faster than your competitors Give Your Customers A HUG!
- 17. How? GIVE back incredible value • Education and training: be a thought leader, the go to person • Eliminate risk: Transfer risks from the customer to your business Give Your Customers A HUG!
- 18. How? GIVE back incredible value • Quality: provide a high-quality services/products. • Safety and security: Give Your Customers A HUG!
- 19. Social Media Your 21st Century Marketing Tool What is Social Media?! • Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.
- 20. Sales & Marketing Model H= Hear U= Understand G= Give back incredible value
- 21. Social Media Myths You have to be on all social networks to benefit from Social Media! You don’t have to be on social media at all it’s just a waste of time! It’s a great place to sell stuff
- 22. Why Social Media? Is it for business?! 7 out of 10 internet users are a member of at least 1 Social Network! 1.5 billion people are using Social Networking sites! Is it for your business?! Your customers are there can you afford not to be?
- 23. Business Benefits of Social Media Social Media provides your business with an opportunity to: Engage Listen Understand Respond Learn Add incredible value Boost your business with Social Media
- 24. The Caveat ! ! ! verses A Flywheel Magic beans
- 25. Steps to building an effective online presence using social media • Who! • How! • What ! • Where ! • When ! • Why Boost your business with Social Media = A Social Media ! Strategy
- 26. Quick Overview • Facebook Social network that connects people personally and professionally through connections, messages, photos & videos • Statistics! – 1.23 billion users! – If Facebook was a country 3rd largest! – 48% female users! – 36% from 35-64 age group
- 27. Quick Overview ! Google+! • The second largest social networking site. Google describes it a as the "social layer" that enhances many of its online properties.! ! • Statistics! – 343 million users! – 46% female users! – 36% from 35-64 age group
- 28. Quick Overview Twitter! • An instant messaging system that lets a person send brief text messages up to 140 characters in length to a list of followers! ! • Statistics! – 241 million active users! – 45% female users! – 36% from 35-64 age group
- 29. Quick Overview LinkedIn! • A business-oriented social networking site.! ! • Statistics! – 277 million users! – 43% female users! – 42% from 35-64 age group
- 30. Quick Overview YouTube! • A video-sharing website on which users can upload, share, and view videos! ! • Statistics! – I billion users! – 4 billion videos streamed each day! – 2nd largest search engine
- 31. Quick Overview ! Foursquare! • This is a location mapping and social networking service that allows users to let their friends know what they are up to by checking in to different venues. ! ! • Statistics! – 45 million users! – 1.3 million businesses! – Usage almost 50/50
- 32. Quick Overview • Pinterest A pin-board style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. • Statistics! – 70 million users! – 68% female users! – Most popular age group 25-34
- 33. Quick Overview Instagram An online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services. • Statistics! – 130 million users – 42% from 18-49 age group
- 35. Create buyers ! ! ! ! ! • What makes digital content create buyers? Boost your business with Social Media
- 36. Engage and build relationships ! Solve problems Provide valuable information Answer questions Pose questions Entertain Boost your business with Social Media
- 37. Engage and build relationships ! Focus on the BENEFITS of your product/service Share other peoples information Be present (support with automation) Be consistent Boost your business with Social Media
- 38. Engage and build relationships ! ! ! Be yourself Be authentic Boost your business with Social Media
- 39. Your Questions Answered 28th November 2014 Give Your Customers A HUG!
- 40. Where to Get Help • www.eelanmedia.com • Online social media course • Only £27 • Rapid Results 90 • Only £55
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