Vertical Ecommerce - Presentation by Philipp Man, CEO of Chronext at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

1. NOAH CONFERENCE LONDON 2017

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. CHRONEXT IS THE PREMIER LUXURY WATCH DESTINATION
THE MOST ADVANCED WAY TO BUY, SELL AND SERVICE LUXURY WATCHES

4. 80% of business is helping retailers or watch brands sell directly to consumers
B2B & B2C
Funds wired
1
Place watch online
2
5
4 5
2
3
Goods Information Money
HUB
Buys …
… and pays
Watch picked up
Watch
checked by
watchmaker
Watch shipped
after verification
BuyerMerchants
Retailer
Brand
3

5. 20% of the business are consumers who sell or consign through CHRONEXT
C2C or C2B
Buyer
1 5
63
4
HUB
Buys and pays
Suggested selling
price
Sell request
Product placed
on site
Watch shipped
Watch picked up, verified by
master watchmaker and
stored
Goods Information Money
Seller 2
4

6. WHAT MAKES US UNIQUE?
5

7. CHRONEXT CHECKS AND GUARANTEES AUTHENTICITY
OF ALL WATCHES - REGARDLESS WHO THEY ARE SOLD
TO OR FROM
6

8. 26,000 DIRECTLY AVAILABLE WATCHES
7

9. OWNERSHIP OF THE FULL CONSUMER EXPERIENCE
(30,000+ TRANSACTIONS DONE)
8

10. We know our customers – the data driven marketing approach
Marketing channel mix based on strong BI analysis and attributed journey
9
Example: Buyer Personas UK 30-39 years
Target group share: 17%
Motivation: 36% Achievement
19% Status
Investment: 36% € 5,000 – 10,000
27% € 3,000 – 5,000
20% € 1,000 – 3,000
Owned luxury watches: 49% own 1 luxury watch
11% own more than 3 luxury watches
26% do not own a luxury watch
Profession: CEO, Founder, Lawyer, Director,
Business Development Manager

11. €240 BILLION IN RELEVANT MARKET CAP
10

12. €240 billion in relevant market cap with 17 billion in EBIDTA
11
COMPANY Market Cap EBITDA 17E Net income
€44.8bn €2.5bn €1.4bn
€127.8bn €10.2bn €4.9bn
€17.9bn €1.2bn €731.2m
€49.9bn €3.3bn €1.9bn

13. YET ONLY 2-6% ONLINE
12

14. CLEARLY A HUGE OPPORTUNITY
13

15. Why CHRONEXT is the only truly brand friendly in the industry?
15+ Watchmakers in-house to ensure all repairs, authentication
and expertise is readily available
14

16. Why CHRONEXT is the only truly brand friendly in the industry?
Taking care of pre-sale service, logistics, payment, authentication and preventing
bad retailers and consumers committing fraud
15

17. Why CHRONEXT is the only truly brand friendly in the industry?
CHRONEXT is the go-to platform for buying & selling luxury watches
Brands need to let their retailer network and e-commerce interact
with one platform for maximum synergies
Customers want real content and heritage, away from the “cosmetic”
marketing stories of the past
Mobile and a clear e-commerce approach is essential in a tailored
environment – fashion platforms are unlikely to digitalise hard luxury
16

18. 223% AVERAGE REVENUE GROWTH LAST 3 YEARS
17

19. 20%+ ANNUALIZED REBUYER RATE
18

20. € 7,284 AVERAGE SHIPPED RETAIL EQUIVALENT
ORDER VALUE IN 130 MARKETS
19

21. What is the road ahead in the next 5 years?
Further strengthen position with the big watch groups as their
go-to-partner to manage inventory globally
Broaden customer experience through unique content
Focus on further internationalisation to create the global #1
CHRONEXT is the go-to platform for buying & selling luxury watches
20

22. The only transactional marketplace with an offline strategy
New CHRONEXT boutique at 53 Fleet Street, London
21

23. Just a stone’s throw away
22
New CHRONEXT boutique at 53 Fleet Street, London

24. CXTNOAH
€150 OFF
Note: (1) Valid for oders with in minimum value of € 1,500 and until 24.12.017
23
(1)

26. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors
as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion euros
30 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors, and
demonstrate conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
December 2016
October 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m