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Startup Stage - Ecommerce & Product Marketplaces - Presentation by Marco Credendino, Co-Founder & CEO of ARTEMEST at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.

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  1. 1. The Online Destination for Handmade Italian Décor MARCO CREDENDINO Co-Founder & CEO
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission Mission Mission Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 6-7 June 2018 Tempodrom, Berlin 13-14 March 2018 Haoman 17, Tel Aviv To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution
  3. 3. THE LEADING DESTINATION FOR HANDMADE LUXURY PRODUCTS The largest network of high-end Italian artisans and SMEs 350+ Makers 7000+ Products Zero-Inventory Business Model
  4. 4. Curated Marketplace Concierge ServiceLogistics & Custom Management Content & Digital Production Marketing and PR MANAGING E-COMMERCE FOR LUXURY INDIPENDENT PRODUCERS
  5. 5. “A Celebration of Italian Craft, Just a Click Away” “If an e-commerce site can ever be deemed beautiful, Artemest certainly fits the bill” “Italians Do It Better”
  6. 6. Artemest by the Numbers 2016-17 EUR 1.640 Average Order Value 25% Orders by repeat customer EUR 490 Customer Acquisition Cost 50% First Margin 74% 11% 5% ROW: 10% Revenue By Geography EUR 1,7mln Est. Revenue 2017 2,5 X (+150%) YoY Growth
  8. 8. 824k 1,7mln 5,3mln 12,1mln 24,1mln 2016 2017 2018 2019 2020 Revenue [EUR] ROUND Seed Series A TIMING Oct 2016 – Dec 2017 Jan 2018 – Dec 2019 MAIN OBJECTIVES 1. Value proposition validation (market demand) 2. Acquisition channels tests 3. Reaching target KPIs 1. Expansion of the client base in US/UK 2. Localization and tech development 3. Reaching EBITDA >0 FUNDING NEEDS EUR 1,1mln EUR 2,5mln Investment Strategy – Overview
  9. 9. Founding and Management Team GIL GILBERT Senior Producer IPPOLITA ROSTAGNO Creative Director MARCO CREDENDINO Managing Director MARCO DESERI Chief Digital Officer IGNAZIO ASSENZA Chief Operating Officer
  10. 10. Confidential Vision To reestablish the authentic concept of luxury based on heritage, uncompromised quality and craftsmanship
  11. 11. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Justus Lumpe Managing Director The NOAH Advisors Core Banking Team Nikhil Parmar Director Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m